Apeel’s Santa Barbara Appeal

Apeel's Megan Opp, photo by Daniel Dreifuss for Santa Barbara Independent.

Apeel’s Megan Opp, photo by Daniel Dreifuss for Santa Barbara Independent.

In a creation story fit for a feel-good film, the food-preservation company Apeel Sciences was founded by UCSB grad student James Rogers when he heard a radio story about global hunger while driving through California’s lush farmlands. He wondered how so many could be so hungry when there was much food around.

Upon learning that the culprit is spoilage, the materials science PhD candidate developed a product—made entirely from natural things in the food we already eat—that slowed down the rotting of various fruits and vegetables. Rogers won UCSB’s New Venture Competition, and the seeds of Apeel quickly began to sprout, funded in part by the Bill & Melinda Gates Foundation due to the promise of fighting malnourishment around the world.

That was around 2012. Fast forward to today, and Apeel, which is headquartered in Goleta and employs nearly 200 “Apeelers,” is growing like crazy, developing products for dozens of produce categories and working with a range of partners, from small organic growers to the world’s largest food brands.

In late August, Apeel, which is currency valued at more than $1 billion, announced a partnership with the largest German retailer that will put Apeel-treated avocados and oranges in more than 11,000 EDEKA and Netto stores.

And they’re just getting started. I spoke with “Chief People Officer” Megan Opp about Apeel’s appeal.

WHY IS EVERYONE SO EXCITED ABOUT YOUR COMPANY? The technology and product are so innovative and world-changing. We are thankful for UCSB for providing a strong pipeline of incredible talent, which of course includes our founders. People have the opportunity to positively change how the world accesses and enjoys fresh produce. What’s exciting is that it all started in this beautiful community of S.B. and has grown very quickly into a global company.

Most of our R&D happens right here at headquarters, but innovations can come from any part of the world. You can be based in Santa Barbara but also have opportunities to travel and work in new places. This is one of the most globally mobile companies I’ve seen, where we’ll give these opportunities as a way of sharing our company values and culture in different locations and also as a way to grow in one’s career and skills and global mindset.

WHAT ARE SOME HIGH AND LOW POINTS OF BEING A BIG EMPLOYER HERE? We’re extremely fortunate to have great access to top tech talent who have chosen to study and live in the Santa Barbara area. We’ve also been able to attract talent from surrounding metro areas, including L.A. and the Bay Area. We always notice an uptick in applications from the East Coast and Midwest during winter months! Like any region for tech talent, Santa Barbara isn’t without its challenges. Santa Barbara’s cost of living and housing availability is one.

WHAT ARE SOME CULTURAL DIFFERENCES IN SANTA BARBARA COMPARED TO OTHER TECH HUBS? Our employees are very philanthropic, connected with nature, and embrace all of the outdoor adventures and amenities this area has to offer.

DOES BEING A HUMANITARIAN-FOCUSED COMPANY LEAD TO A CERTAIN TYPE OF EMPLOYEE? We are a global company that hires talent based not only abilities but the aligned belief in our mission—enabling a world that works with nature; we use food to protect food—and wanting to be part of something that will change the world. We hire and reward people with strong alignment with our values, which include humility and teamwork. We support each other and want to see us all succeed so that Apeel produce will be available throughout the world.

HOW ARE YOU HANDLING HIRING DURING COVID? Food waste is a global crisis, and we are continuing to aggressively staff up to be able to tackle this issue head-on. Even through this challenging time of COVID, we’ve come up with creative ways to create a welcoming virtual environment for candidates and new hires. We always put people first and have created additional programs to support our working parents and caregivers and all of our employees during these challenging times.

We feel so fortunate to be based in the Santa Barbara area with so many benefits within our reach!    apeelsciences.com

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

Saving the World, One Byte at a Time

Erin McGeoy of Last Call for Food, photo by Daniel Dreifuss for Santa Barbara Independent.

Erin McGeoy of Last Call for Food, photo by Daniel Dreifuss for Santa Barbara Independent.

An increasing number of tech companies are working to create products and applications to improve our lives and make a difference in ways both small and large. While Apeel Sciences works to end hunger on a global scale, Last Call for Food matches hungry college students with discounted end-of-night restaurant meals. Founder and CEO Erin McGeoy, a Santa Barbara High water-polo standout, developed the platform while at George Washington University.

Despite scholarships and working throughout college, she still struggled financially and developed clever ways to access more affordable food. After working on the food waste team at the World Wildlife Fund, she focused her energy on the intersection of college food insecurity and wasted restaurant food to launch Last Call in 2017.

“The technology we use allows restaurants and other food vendors to share deals they have on surplus food to the Last Call website, and it enables Last Call to communicate these deals to our subscribers,” said McGeoy, who launched on the East Coast but is now actively working in her hometown to bring the service to UCSB and SBCC students. See lastcallforfood. com.

ChowMatch is also counteracting food waste locally. The initiative was launched by the Community Environmental Council (CEC) in partnership with the Santa Barbara County Food Rescue Program and is supported by COVID-19 relief funding. Explained the CEC’s Julia Blanton, “We help build relationships between donors with surplus food and charitable organizations to prevent produce and restaurant-quality prepared food from going to the landfill and instead direct it to those facing hunger throughout the county.” See chowmatch.com.

Wildnote’s mission is to protect natural resources by empowering professionals to accurately collect, efficiently manage, and effectively report on environmental compliance. Making the world a better place is emphasized at every meeting, said founder and CEO Kristen Hazard, who is based in San Luis Obispo. “It’s often the reason employees want to come work for Wildnote, because they feel a calling for their work to have meaning around the environment,” she explained. See wildnoteapp.com.

Heather Hochrein used a grad-school group thesis idea to win third place at UCSB’s New Venture Competition, and then she founded EVmatch, a peer-to-peer network for finding electric-vehicle charging stations. The app directs drivers to privately owned charging stations, allowing apartment dwellers and travelers a flexible way to charge their vehicles. See evmatch.com.

Technology is also an excellent resource for crowdfunding and marketing innovative, eco-minded products. Frustrated with trying to eliminate waste in their everyday lives, Remaker Labs cofounders David Silverander and Sky Gilbar developed Hitch, a full-size reusable water bottle with a removable, barista-approved cup hidden inside. Through funny videos featuring familiar landmarks, Hitch raised $1.2 million on Kickstarter and is still reselling through Indiegogo. They plan to deliver in November, just in time for the holidays. See carryhitch.com.

The Final company sports a similar ethos of eliminating single-use products and also used humorous videos of mermaids to market FinalStraw, a reusable straw that folds down to keychain-size. “The idea around the mermaid is this human connection to the ocean, which has a fun fantasy aspect,” said founder Emma Rose Cohen, who was part of the Save the Mermaids activist group as a student at UCSB, dressing in mermaid costumes to encourage the City of Santa Barbara to ban plastic bags. Her Kickstarter campaign raised $1.8 million, and FinalStraw is now available at REI, as well as online, with additional products—FinalFork, FinalSpork, and FinalWipe— available for preorder. See final.co. 

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

Local Ingredients at Your Door

805 Living September 2020, Local Ingredients at Your Door, story by Leslie Dinaberg.

805 Living September 2020, Local Ingredients at Your Door, story by Leslie Dinaberg.

For home cooks, there’s nothing better than bringing the farm—or ranch or fishery—right to your door with a CSA delivery. With much of the food earmarked for restaurants going unclaimed, local purveyors have modified their financial models to deliver fresh food to consumers’ homes. With the enormous bounty of the Central Coast available, it may never be a better time to find businesses like these:

Santa Paula–based Prancers Farm (prancersfarm.com) delivers a fresh assortment of staples, including beans, rice, oranges, lemons, potatoes, tomatoes, avocados, strawberries, bananas, onions, and lettuce, with eggs, sweets, sauces, and other items available as add-ons.

Larder Meat Co. (lardermeatco.com) of San Luis Obispo supports small family farms on the Central Coast by delivering monthly options like pasture raised meats, heirloom chicken, heritage pork, and grass-fed and grass-finished beef. Owner and chef Jensen Lorenzen includes a pantry item, seasoning and recipes to make preparation a snap.

Get Hooked Seafood (gethookedseafood.com) is a community-supported fishery that delivers a specific type of seasonal seafood from Santa Barbara fishermen each week. Additional fish and pantry items can be added to orders, which also come with the scoop about who caught the fish and how and where it was caught, as well as cooking tips and recipes.

805 Living, September 2020.

805 Living, September 2020.

This story was originally published in the September 2020 issue of 805 Living. Click here to read it as it appeared in print.

 

Meet the Society of Fearless Grandmothers

Meet the Society of Fearless Grandmothers, from Santa Barbara Independent, Active Aging Special Section, July 30, 2020.

Meet the Society of Fearless Grandmothers, from Santa Barbara Independent, Active Aging Special Section, July 30, 2020.

SENIORS BAND TOGETHER TO FIGHT EARTH’S DESTRUCTION

The planet is in grave danger, and a vibrant group of grandmother activists has banded together to battle against the potential destruction of the earth.

This may sound like the tagline for a bring-the-whole-family blockbuster movie, but these superheroes aren’t fictional—they’re working in our midst right here in Santa Barbara.

Committed to nonviolent action and demanding urgent measures to address the Earth’s climate emergency, Santa Barbara’s Society of Fearless Grandmothers was formed last October.

After their first training session—led by two of the founding grandmothers of the indigenous group Idle No More S.F. Bay, and the Bay Area Society of Fearless Grandmothers— the group quickly built momentum. They rallied in front of the County Administration Building on Valentine’s Day, demanding the denial of new fossil-fuel project permits; they hosted a virtual Earth Day art project collaboration with their grandchildren; and they wrote postcards as part of an NAACP effort to reach people in states where voting rights are under attack, urging them to make sure that they are registered and to pledge to vote in November.

“Our hope is that people will really start to talk about the climate crisis issue and demand that we take some action, because otherwise our grandchildren a children are going to be in a world of hurt,” said Irene Cooke, one of Santa Barbara’s Founding Grandmothers. She’s a longtime climate activist who moved from Colorado to Santa Barbara in 2018, primarily to be near her daughter and young grandson.

“I replaced my mountain hikes with beach walks, and it makes me so sad to walk these beaches and know that, when my grandson is my age, those beaches won’t be here,” said Cooke. “They’ll be underwater. There won’t be any beaches, not to mention the issues with food production and migration and disease. The climate crisis will impact every aspect of life on earth.”

Frustrated with the restrictions mandated by the pandemic, the Society of Fearless Grandmothers — which  has about 40 members ranging in age from their late fifties to 85 — is currently using technology and other physically distanced tools to demand that COVID-19 responses focus on a transition away from the fossil-fuel economy to a system that addresses climate justice and protects people, not profit.

They are also adamantly opposed to racial violence, and one of their official statements connects that movement to climate activism: “We recognize that the impacts of climate change disproportionately affect people of color. We can no longer tolerate a planet where anyone’s right to breathe is compromised — whether by police brutality or by pollution.”

The Fearless Grandmothers fear that time is running out. “At a certain point, if enough action hasn’t been taken, it will be too late,” said Cooke. “And we’re not there yet. A lot of people have just said, ‘It’s too late, we can’t do anything,’ but that’s not true. The technology is there. It’s just a matter of the political will and people rising up to demand that we do something about this. That’s the main thing that we want to communicate.”

The Society of Fearless Grandmothers: fearlessgrandmotherssb.org

Active Aging 2020: Our Annual Guide to Senior Life, Seen Through a Pandemic Lens; Santa Barbara Independent, Active Aging Special Section, July 30, 2020.

 

Originally published in the Santa Barbara Independent on July 30, 2020. To view the Active Aging Guide to Senior Life, Seen Through a Pandemic Lens, click here.

Healthy People, Healthy Trails

Healthy People Healthy Trails, from Santa Barbara Independent, Active Aging Special Section, July 30, 2020.

Healthy People Healthy Trails, from Santa Barbara Independent, Active Aging Special Section, July 30, 2020.

BROAD COLLABORATION IS TAKING SENIORS INTO NATURE

Even during pandemic times, hitting the sidewalks and trails of Santa Barbara is a surefire way to stay fit.

“Many doctors and other health professionals cite moderate physical activity, including walking, as a ‘magic pill’ for excellent health,” said Margaret Weiss, director of health education for Sansum Clinic. “It can maintain the body’s systems in good condition and reduce the risk of chronic illness.”

Plus, getting outside is free, requires no special equipment, and can relieve stress. With this in mind, a broad group of organizations — including CenCal Health, City of Santa Barbara Parks and Recreation Department, Cottage Health, Sansum Clinic, Healthy Lompoc Coalition, Santa Barbara County Public Health Department, and Santa Barbara County Trails Council — developed Healthy People Healthy Trails to motivate people to embrace an active lifestyle and connect to the outdoors. The website offers maps to easy and enjoyable walks around Santa Barbara County.

Walking is a particularly good activity for older adults, as it can be done year-round by people of all ages and abilities. “Walking serves many purposes — exercise, fun, and transportation,” said Weiss. “And in challenging times, such as the pandemic, walking is an  effective stress reliever and provides a distraction from everyday worries.”

To maintain good health, experts suggest 30 minutes of activity on most days, 60 minutes for youth. But not even these moderate goals are being achieved, said Weiss, explaining, “Less than 25 percent of adults and less than 50 percent of youth get the recommended amount of activity.”

For older adults, such activity is known to extend lifespans, reduce the risk of falls, improve balance and agility, prevent osteoporosis and muscle loss, and delay the onset of cognitive decline. And evidence suggests that when the exercise is done outdoors, nature enhances the health benefits.

“Recent studies compared people who walked in a forest with people who walked in a city,” said Weiss. “Consistently, even when the groups switched locations, those who were in nature had lower levels of the stress hormone cortisol, lower blood pressure, and lower pulse rates.”

At a time when we are all advised to stay home as much as possible, especially seniors, walking around your neighborhood or in a nearby park can be the safest, easiest choice. For those just starting a walking program, Weiss suggested finding somewhere flat and firm, but also somewhere that is interesting. “Walking is great for health, and it is even better when you get a glimpse of the mountains, the ocean, or a beautiful tree in your neighborhood,” she said.

Healthy People Healthy Trails: healthypeoplehealthytrails.org/easy-hikes

Active Aging 2020: Our Annual Guide to Senior Life, Seen Through a Pandemic Lens; Santa Barbara Independent, Active Aging Special Section, July 30, 2020.

 

Originally published in the Santa Barbara Independent on July 30, 2020. To view the Active Aging Guide to Senior Life, Seen Through a Pandemic Lens, click here.

Introduction to Active Aging

Introduction to Active Aging, Active Aging Special Section, July 30, 2020.

Introduction to Active Aging, Santa Barbara Independent, Active Aging Special Section, July 30, 2020.

We’re living in a strange time for seniors. Old people have never been so powerful — or so vulnerable.

We’ve got a 74-year-old in the White House, put there in part by a cable news network controlled by a mega-wealthy 89-year-old. Then we’ve got a 77-year-old presidential nominee, who won the Democratic nomination over a 78-year-old Senator preferred by many, if not most, young people in the primaries. And don’t get me started about the future of some of our most crucial rights that may rest on the survival of an 87-year-old Supreme Court Justice.

At the same time, almost 80 percent of those who have died from COVID-19 in the U.S. were 65 or older. That’s left many seniors staying close to home, feeling uncharacteristically vulnerable and uncomfortably dependent on the benevolence of family, neighbors, and Good Samaritans.

If you’re fortunate enough, as I am, to have your parents still around, part of the challenge of middle-aging is watching your own parents age. We’re tiptoeing onto that sensitive tightrope of still being their children, while slowly becoming their caregivers.

As Bette Davis famously said, “Getting old ain’t for sissies.” But staying active, engaged, and prepared for the future with solid plans in place will certainly make all of our golden years shine a lot brighter.

With that in mind, this promotional section was developed from a combination of editorial ideas and suggestions from the special issue’s sponsors about people, projects, and trends that they’re excited about. From that list, we selected stories that represent a wide variety of “active aging” ideas in Santa Barbara and developed the editorial content independently.

Cheers to strong and vibrant finish!

—Leslie Dinaberg

PANDEMIC RESOURCES FOR SENIORS

Accessing information about community resources for seniors is particularly important during the COVID-19 pandemic, so the Family Service Agency is collaborating with many other nonprofits to provide a one stop gateway to critical resources for the health and well being of the seniors in our community. See fsacares.org/senior-resources.

Active Aging 2020: Our Annual Guide to Senior Life, Seen Through a Pandemic Lens; Santa Barbara Independent, Active Aging Special Section, July 30, 2020.

 

Originally published in the Santa Barbara Independent on July 30, 2020. To view the Active Aging Guide to Senior Life, Seen Through a Pandemic Lens, click here.

Unraveling the Kinks in the Local Food Chain to Build and Sustain a Resilient Food System

This story was published on cecsb.org on May 13, 2020.

Like a heat map, the COVID-19 pandemic has drawn attention to areas of strain, places where we need to pay greater attention. One of the most noticeable of these is the food system.

This week, two of the founding members of the Santa Barbara County Food Action Network — Erik Talkin, CEO of Foodbank of Santa Barbara County, and Sigrid Wright, CEO of the Community Environmental Council — sat down with food writer Leslie Dinaberg to discuss how COVID-19 is sending shock waves through a fragile global food system, and why this is a particularly good time to build a healthy, sustainable and decentralized food system. They draw on the guiding framework of an action plan published in 2016 and developed in collaboration with the Santa Barbara Foundation, the Orfalea Foundation, and more than 200 community members.

Leslie Dinaberg: A few years ago when you were developing the Santa Barbara County Food Action Plan, your intention was to “future proof” the local food system, though presumably, you weren’t anticipating that a pandemic would test it so brutally. What are you thinking now?

Sigrid Wright: We’ve had other disasters that have had a ripple effect through the food system, but the COVID 19 pandemic is sending reverberations through the system unlike anything most of us have experienced in our lifetime, in part because it’s global, and in part because it’s both a public health crisis and an economic crisis. This is a good time to be talking about why we want to build a healthy, sustainable and decentralized food system, because the global system has a lot of fragility to it.

Erik Talkin: The food system now is so hyper-organized and so dependent on every little link of the chain from here to China and back, that one break in that chain creates a lot of problems. The Foodbank has seen a 60% decrease in the amount of food that we get donated because grocery stores are selling out of food that would normally be provided to us. At the same time, our donations from the agricultural community, primarily the Santa Maria Valley, are up by 50% from this same month last year.

So that’s an indication that local growers have products available. Obviously they have their own problems with food distribution, as there are no schools or hotels operating, but we have a system in place that has allowed excess food to be effectively used. People are reading in the New York Times and elsewhere about milk being poured away and crops being plowed under, but that’s not happening really significantly in California.

LD: Are there any supply chains that are likely to be disrupted so that you won’t be able to access certain products a few months from now?

ET: Yes, there already have been disruptions in that the supply chain is overheated and unable to respond to requests. The Foodbank spent a quarter of a million dollars a couple of weeks ago on food that we haven’t received yet, because it’s slow in coming and our order is not as big as other orders.

Overall, in theory, there’s enough food in the country, but in terms of specific foods, we are already unable to get everything we would like.

SW: The modern food system is designed for speed and convenience. It’s highly efficient and certain aspects of it are really compacted, particularly around meat processing. From what I’m hearing, I would expect to see shortages of meat within the next few months.

This relates to Santa Barbara County because although we’ve traditionally been a cattle region and still do raise a lot of cattle here, we no longer have processing facilities. The same is true of fisheries. We have access to a good amount of animal protein on the Central Coast, but everything has to be shipped out, processed, and shipped back. That was one of the many issues that surfaced with the Food Action Plan: how do we decentralize some of those processing facilities so they are local?

LD: What have you learned about Santa Barbara’s food resilience in the past couple months that you didn’t anticipate?

SW: On the production side, pretty much every small farmer and fisherman is having to think on their feet and make some drastic adjustments to their business models as people are shopping less at farmers markets, and as schools and restaurants stop their orders. They’re having to go direct-to-consumer, often in inventive ways, whether that be a pop-up farmstand or more community supported agriculture boxes. Managing those new market routes is like picking up a second job: the first one being food production, the second being the delivery and marketing through different channels.

I’m also really concerned for our local restaurants. After the Thomas Fire, many businesses were barely hanging on or were just starting to recover, and now they’ve gotten hit again. We may lose a lot of local capacity, both on the producer end with farmers and fishermen and then on the consumer end with restaurants. That to me is a sadness. I personally am not ready for a future in which I get most of my food from Amazon.

ET: There haven’t been the types of runs and shortages over the last few weeks that theoretically could have happened, but I think we are still at the beginning of this crisis. People are afraid to go out and stand in line to get food. Toward the end of the summer, once the economic impacts have really cut deep — with people who are working but have large debts, and people who are still out of work — we’ll have a huge need for additional food for the community. That food can’t all be produced here, but has to be purchased or donated within the state and nationally.

LD: Is there a government entity to help with that?

ET: There’s a national emergency food program called the Coronavirus Food Assistance Program that is designed to pay local distributors to put together food boxes and make those available to either Foodbanks or to be distributed directly. So we’re having to go out to all of these people and say, “Do you want to be involved in this program? You get paid to provide this food, you get paid to truck it to a particular location.” But it’s a hugely complex 17-page application. Companies like Jordano’s, which is probably our largest local direct food distributor, don’t want to be involved because there’s not enough money in it for them.

The government, in a way, is trying to respond to this issue of food being dumped by offering incentives further down the chain than previous incentives. But there’s not the time or the organization or the planning to make them successful in anything more than the very short term.

SW: The Santa Barbara County Food Action Network, which was spearheaded by CEC and the Foodbank to implement the Food Action Plan, is looking at how we deal with all of this locally. One solution is to create a food hub, so that those who have products have a central vehicle for getting information out about them.

LD: Let’s talk about how this situation is affecting labor. According to the Food Action Plan, the agricultural sector is Santa Barbara County’s primary economic driver, and nearly 20,000 residents work in food and beverage stores or service locations. What are you seeing?

SW: It’s a bitter irony that people who work in the food system — in the fields or grocery stores for example —are deemed as essential workers, and yet they are not being protected as essential workers.

In our region we are really seeing this with farm workers who just don’t have the proper protection and are often having to work shoulder to shoulder. We saw similar inequities in other crises like the Thomas Fire, where it wasn’t until groups like CAUSE and MICOP got involved when farm workers had access to the N-95 masks that everyone else already had. We need the public to strongly advocate for protection for our farm workers, our seasonal workers, our grocery workers, so that they have safe conditions.

ET: It should be a requirement for the employers to do that. Even at the Foodbank — we have very stringent rules and we’ve been wearing masks and gloves for weeks — people just can’t help congregating together in tiny spaces and I’m constantly chasing away people. (Laughs) I’ve been doing that for years, but now I have an excuse to break up the party.

LD: What are you seeing at the home level? Food waste is certainly top of mind right now because no one wants to go out and buy food any more than they have to.

ET: At the most basic level of individuals, people are being forced to reckon with having to provide for their own nutritional health and to sit down and make something to eat, which wasn’t necessarily the case in the past. This may be an opportunity for people to increase food literacy and their understanding about how to take care of themselves and be healthy with food.

SW: We’re clearly seeing a shift in shopping and eating patterns as more people are cooking at home. I know the news media are using the word “hoarding,” but I don’t love that language. What I’m seeing is that people are trying to do a couple weeks of shopping at one time to reduce their exposure. It’s good people are shifting their behavior, but that caused some of the slowdown that Erik referred to.

Again, it’s not that the supply chain has a shortage of food, although there may be some gaps in things that we may not have access to when and how we want it. I think we’ve gotten quite spoiled, frankly, because we’ve built a food system that was designed around getting things fast and conveniently. To really be resilient you need some amount of redundancy and things that are less consolidated.

LD: When you are providing food from the Foodbank, how many days worth of food are people picking up at one time?

ET: We typically give out bags of groceries that are about 30 pounds. We’ve begun to switch to boxes which are slightly bigger, so there’s a variety of dry goods, canned goods, fresh produce, fresh meat, but it’s not your total dietary or meal requirements for that period of time. The food that we provide is supposed to be a supplement to the other food you’re getting. It is possible to go to more than one place if your need is greater.

We see the need for that type of food increasing dramatically and there’s been a real kind of blockage with the USDA food. There’s definitely problems with the emergency food distribution network, as well.

LD: Beyond the critical need for emergency feeding, at this moment is there anything else that stands out from the Food Action Plan?

ET: I think people’s understanding of the need to have more fully developed local networks for both distribution and availability of food is important.

We talked earlier about the need for local processing for seafood and meat, but that’s also a need for agricultural products. For example, if facilities were available we could make spaghetti sauces and other things out of produce before it goes bad. There’s a lot of potential there, but it requires an investor. It may be something we have to think about in more of a tri-county way.

LD: That feels like such a great way to use some of those kitchens that aren’t being used right now.

SW: One of the projects of the Food Action Network was to map out sites that could serve as community kitchens. In good times they might be used to make the value-added products that Erik was talking about. If farmers had a bumper crop of tomatoes, they could hand that off to a caterer to go in for a couple of weeks and make tomato sauce, for example. In bad times like now, community kitchens could be used to help with disaster feeding.

LD: This is obviously an excellent opportunity for us to illustrate the importance of protecting the local food system. What are some things that individuals can do right now?

ET: Continuing to utilize local farmers markets, purchasing from smaller local stores to enable those stores to be able to weather the current situation, and keeping away from chain stores. I think that restaurants will be gradually opening up in a more limited fashion, so just make sure that you’re supporting local restaurants, even with a kind of take out environment that we have at the moment.

SW: At the moment there are still some strengths in the local food system, and there is some scrappiness. We are a community that does seem to care about this kind of stuff.

One of the outcomes of all of this is that people are actually talking about things like the food system, either using that phrase or having a great awareness. Hopefully that will have a positive effect. But protecting the local food system will mean that we will have to step in as individuals and really support it.

ET: Every generation needs something to wake it up a little, so I guess this is it.

Originally published on cecsb.org on May 13, 2020.

The Original Garden Wise Guy

From Santa Barbara Independent, May 14-21, 2020.

Landscape Architect and TV Host Billy Goodnick

“Nobody ever says it’s too easy to take care of my garden,” laughed landscape

architect Billy Goodnick, host of City TV’s popular Garden Wise series.

His approach to working with clients is straightforward. “I’m a service provider,” he said. “My attitude is not that you’ve hired some high-end person and you’re lucky to have me. I try to design as egolessly as possible. If I step over the bounds and they need to rein me in, that’s fine because I’m just there to provide a service. I know about this stuff, and they don’t.”

After working for City of Santa Barbara Parks and Recreation for more than 20 years, Goodnick learned that “most park planting is about getting the most cluck for your buck out of the site.” He applies that same philosophy to working with clients and teaching classes for home gardeners, which he does around the country. “I always start with a slide that says we have three goals: Make it beautiful, make it useful, make it sustainable — and those are the three touchstones for me.”

A natural entertainer and raconteur, Goodnick began his career as a musician and still performs as the drummer for King Bee. His sense of humor is evident from his lecture titles: Life After Lawns; How to Kill Your Lawn Without Using Napalm; Gone with the Wind: What to do with Your Drought-Stricken Lawn; and Crimes Against Horticulture: When Bad Taste Meets Power Tools.

“I have a monstrous ego, and I like to see people nodding and laughing because it’s edutainment,” said Goodnick. “Somebody once said, ‘You could charge a two-drink minimum for your lectures.’”

After some initial conversations with clients, Goodnick uses a website called PlantMaster to provide a big list of plants that meet their criteria. “You’re stocking the pantry,” he tells them. “You don’t know what the meal is — you just went to Whole Foods with a $500 gift card and threw everything into the basket that you like. I’ll figure out how to turn it into a meal.”

It really comes down to what the customer likes and what will work with the site. Though he recognizes most clients don’t have Oprah’s budget, he does ask them to pretend they won the Publishers Clearing House sweepstakes in the beginning. “Let’s design as if money is no object, and let’s explore all of the different things that could happen here,” he explained. “There may be a great idea, without being too terribly constrained at first, that we can simplify or downsize to make it less expensive later.”

He sees his role as a problem solver, and he is happy when gardens are being used as designed a year or so later. He’s also satisfied when plant choices succeed. “There’s that whole biological side of landscape architecture and not mixing it with other plants that want twice as much water and spacing them properly so you don’t end up with plants colliding into each other,” he explained. “I’m trying to make it easy on them, make it fit their lifestyle, and also be drop-dead gorgeous.”

See billygoodnick.com and waterwisesb.org/gardenwise.wwsb.

Stay at Home and Garden, special issue of SB Independent May 14, 2020.

This story was originally published in the Santa Barbara Independent on May 14, 2020. Click here to read it as it appeared in print.

Solarizing Made Simpler

Originally published in Santa Barbara Independent May 14, 2020.

CEC Makes Sun Power Easy and More Affordable

As everyone shelters in place, our home energy use is going through the roof. Why not use that roof to harness the power of the sun to create energy?

If the nuts and bolts of researching, purchasing, and installing a solar panel system seem overwhelming, the Community Environmental Council (CEC) offers a group purchasing model to help homeowners install solar electricity through a streamlined and hassle-free process, at a discounted price.

As of March, CEC programs have served almost 800 homes, according to April Price, the organization’s renewable energy program senior manager. The programs run for a limited time to make sure that the recommended vendors and products are fully vetted.

“In this ever-changing market, we want to make sure that we’re working with companies that are currently doing well financially and offering solid services and products,” Price explained. “Every time we run one of these programs, we will negotiate a discounted price. A local committee reviews the vendor applications, and each time we run a program, we come at it with a clean slate to determine who we’re going to partner with.”

This summer, CEC will run a Solarize Ventura and a Solarize Santa Barbara program for residential customers and is also relaunching the Solarize Nonprofit program, which helps nonprofit organizations install photovoltaic solar systems, free of charge.

Pairing your solar power with energy storage is becoming a trend and is an option that is also available through the CEC programs. “There are two reasons why people consider pairing their solar with energy storage,” Price said. “The most straightforward one is you want to have power when the electricity goes in the event of a public safety shutoff or for any other reason. The second is there’s a definite financial savings for most customers that pair their solar and storage.”

If installing solar is on your wish list, the federal tax credit available for residential solar systems provides a great incentive to do it sooner rather than later. Systems installed before the end of 2020 have a 26 percent tax credit, which goes down to 22 percent in 2021 and disappears in 2022.

 See cecsb.org/go-solar.

Stay at Home and Garden, special issue of SB Independent May 14, 2020.

This story was originally published in the Santa Barbara Independent on May 14, 2020. Click here to read it as it appeared in print.

Creative Inspiration for Home Improvements

Where Santa Barbara’s Pros Go to Find Their Muse

If sheltering in place has made you eager to do some home improvements, but your creative fire needs some kindling, we’re here to help. From architects and interior designers to landscape experts and event planning pros, we asked a variety of creative professionals what they do to get inspired.

Penny Bianchi

McCormick Interiors, MCCORMICKINTERIORS.COM

What inspires you? Each house I do, I take a lot of inspiration from whatever the architecture is. Almost all of the houses have some kind of architectural theme,and I always work with that instead of fighting it. I stay away from trends.

Where in Santa Barbara inspires you? Casa del Herrero is amazing; it’s like the original owners just walked out the front door. Lotusland also is very inspiring, the exterior of the house with all that landscaping. I also love the landscape at El Encanto.

What about online inspiration? Pinterest has been an enormous boon. I keep so many pamphlets and papers and idea files, and they organize them for you,and it’s right at your fingertips. Some blogs are very, very helpful and inspirational,too. I love Velvet & Linen, from Brooke Giannetti of giannettihome.com. [Brooke and her husband, architect Steve Giannetti, have a store, Giannetti Home, in downtown Santa Barbara.]

Merryl Brown

Merryl Brown Events, MERRYLBROWNEVENTS.COM

Where do you go for inspiration? Lotusland is the place that some of my best ideas have come to me. There really is something so magical and spiritual about that place. Almost every time that I see movies at the Riviera,I leave with a new idea. I always keep a pad of paper with me.

Nature is huge. Being away from electronics is huge. Putting on music and sometimes putting on new music and just sitting quietly and closing your eyes and listening to it is such a good thing.

Books for me are probably really one of the most important pieces, just having beautiful books and a nice big table where I can sit and look through them.

Going to the farmers’market, just walking around and looking at the colors and looking at people, how people are dressed and listening to all of the different sounds. I find inspiration in the funniest places, you just never know, so it’s important that you’re not just doing research in books and online but also by getting out in the world and looking around.

Billy Goodnick

Billy Goodnick Landscape Design, BILLYGOODNICK.COM

Where in Santa Barbara inspires you? I enjoy visits to Terra Sol for their great collections of succulents (including over 50 varieties of agaves and aloes) and Seaside Gardens in Carpinteria for plant combos. [Goodnick also likes to bring his adult-education classes to this versatile place, which has 11 garden vignettes with an around-the-world sampling of plants that thrive in our coastal environment.]

Margie Grace

Grace Design Associates, GRACEDESIGNASSOCIATES.COM

Where in Santa Barbara inspires you? You have to clear a space. You can’t be thinking about the grocery list;you have got to clear your head. For me, it’s always a walk on the beach. I can tell when my head’s getting clear because I start observing things on a minute scale.

I will hit the used architectural salvage places or nurseries. Sometimes just a single great urn is the key to a garden that is just such a great thing. You can put four trees on the corners, gravelon the floor and a beautiful object in the middle —but it’s about that thing. It’s like finding an amazing piece of jewelry,and the surroundings are the little black dress.

I feel the same way when I find an extraordinary tree. Plants are not like otherthings we build with. They are ever-changing and each one is the only of each of these living things. When you find a really great specimen is usually when you’re not looking —it finds you. It’s kind of like dating:When you’re not looking,it shows up.

Isa Hendry Eaton

Isa Bird Landscape Design, ISABIRD.COM

Where in Santa Barbara inspires you? Lotusland offers one of the finest examples of how drought-tolerant plants can look lush, glamorous,and architectural. It also teaches one of the most importantprinciples of plant design: masses of one type of plant grouped together create a much stronger design than mixed hodgepodge varieties. On the opposite end of the design spectrum, the Santa Barbara Botanic Garden offers a stunning example of how to designa natural look with our local native plants.

Are there any movies that are great examples of design? Clients ask me all the time to reproduce the vegetable garden in It’s Complicated. It’s also one of my favorite movies,and the French-style potager garden is mouth-wateringly gorgeous (even if it’s too-perfect, Hollywood unrealistic).

Any online inspiration? I am a Pinterest garden junkie but am careful to avoid it when I first start a project so I can create a strong original point-of-view and thenuse online images to help inspire some of the details. Gardenista.com and Garden Design Magazine online are also great garden sources.

Tammy Hughes

Emerald Eye Designs

What inspires you? Style inspiration can come in so many forms depending on the architecture that I’m working with. Most often for me, finding a strong architectural piece or two launches the avalanche of ideas. From that point, I can’t stop the wheels from turning in my head until the entire project is visualized down to hardware, plumbing fixtures,and paint colors. It’s a very exhilarating process that will often keep me up at night, in the best possible way.

Where in Santa Barbara inspires you? I always feel like a better person after a visit to Lotusland or Casa del Herrero. Sometimes just driving past a George Washington Smith house or a Lutah Riggs house is enough of a thrill to make me do a double take and slow down for a closer look at the subtle detailing that lends itself to the perfect scale and proportion of that ageless architecture.

What about digital inspiration? Belgian Pearls (belgianpearls.be) was one of the first design blogs that I followed and remains one of my favorites. The understated Flemish designs stand the test of time and are so exquisitely layered in their simplicity.

Laurie Romano

Arcadia Studio, ARCADIASTUDIO.COM

What inspires you? Things that inspire me are nature, which I know is a vast topic. The natural beauty of landforms, flora,and fauna. I am also inspired by my observations, photographs,and other renowned landscape architects and architects and artists.

Any Santa Barbara spots? Cathedral Peak, Lizard’s Mouth, and Shoreline Park are always inspiring.

How about movies, TV shows, or books? The movie The Social Life of Small Urban Spaces and all kinds of books by architects/landscape architects worldwide.

What about digital inspiration? I use Google as a search engine: type in topic you want to study. Landscape Architecture Magazine, The Dirt, and Landezine are also go-to’s.

Jeff Shelton

Jeff Shelton Architecture, JEFFSHELTONARCHITECT.COM

What inspires you? Everything inspires me;that is one of my problems. It’s hard to focus when I want to go in every direction. Nature of course is the basis of all ideas: balance, strength, rhythms, mystery, beauty, and joy. But people screwing things up also inspires me. Just when I feel worn out and exhausted, I see some terrible design somewhere, and my inspiration comes back.

Any Santa Barbara places? I am inspired by living on this narrow stripof land between the cold Pacific Ocean and 4,000-foot Santa Ynez Mountains, covered with chaparral, where the fog rolls in during the summer and the air is dry and clear in the winter so we can see the islands.

Digital inspirations? No, I don’t need or want any additional inspiration. I look at succulents or throw the Frisbee for inspiration.

Caroline Thompson

Cabana Home, CABANAHOME.COM

What inspires you? Walks! Whether in nature or a bustling city, I can find interesting colors, patterns, textures, shapes, or a reminder of something that adds an entire new layer of inspiration.

Any Santa Barbara spots? Lately, walking has not only been an exercise but a meditation. There is so much to take in along the way —neighborhoods with trees budding and flowers blooming. All the senses are engaged. The beach with tides going out and in, bringing shells and frosted sea glass to the shore and showing kiwi-colored moss on the rocks. The sand changes color in seconds as the water covers and uncovers it.

Barry Winick

Winick Architects, WINICKARCHITECTS.COM

What inspires you? Expansive, celestial spaces; sculptural forms; and materials with textural qualities.

Any Santa Barbara places? The great arch of the County Courthouse view toward the sunken garden, the Chapel at St. Anthony’s, the high ridge of East Camino Cielo where you can view the Santa Ynez Range looking north and peering over Santa Barbara out to the Channel Islands when looking south. The Playground up on West Camino Cielo is amazing, with these gigantic boulders strewn all around the ground, and you can go there and just perch and kind of be mesmerized looking off to the west.

What else? Probably the biggest, most impactful cultural performance that I have attended in the last few years was David Byrne’s American UtopiaTour at Santa Barbara Bowl. I was inspired by the modernity, elegance,and expansiveness of the stage, along with impeccable choreography and lighting.

Thinking of the pandemic, are there any different things that are inspiring that you didn’t think of before? Maybe I’m breaking the rules,but I still ride my bike, solo; I don’t ride with friends. For me,getting out into nature has been really great. But I’m getting out solo, so that’s been a different experience. Normally if I were riding my bike,I would be riding with a bike buddy. Now it’s a little bit more meditative and introspective in these same places.

Josh Blumer

AB Design Studio; ABDESIGNSTUDIOINC.COM

What inspires you? I am inspired by people doing exactly what it is they were always meant to be doing. There is nothing more inspiring than a human being who is filled with gratitude and pulsing with passion!

Any Santa Barbara spots? I love watching the Santa Barbara foothills ignite with color and depth in the late afternoon and evenings. The position of the mountains in the east-west orientation allows the ridges, fingers,and valleys along the entirety of thefoothills to come alive with depth as the late-evening sun reveals their absolutely mesmerizing beauty.

Any digital inspirations? I really enjoy following #simonstalenhag Simon Stalenhagon Instagram. Simon’s digital paintings are full of detail and imagination; they make me dream about other worlds and endless possibilities. I also follow WSL (World Surf League) on Instagram. I seem to need to look at their feed about once every hour! I wish I was surfing right now.

Originally published in the Santa Barbara Barbara Independent on May 14, 2020.