Something cold, refreshing, and eco-friendly is brewing at the Santa Barbara Zoo (sbzoo.org) this summer. Sales of Zoo Brew, a custom California pale ale produced by Ventura Coast Brewing Company (vcbc.beer), have already exceeded expectations, says zoo culinary programs manager Emily Largey. While the zoo gets the profits, the beer serves an even more important role as a vehicle to educate adults about animal conservation efforts. “Learning isn’t just for the kids,” Largey says. “The conservation messaging on the first can is ‘Drink beer, save wildlife.’ Each season we’ll roll out a new beer and a new label featuring an endangered or protected animal at the zoo.”
This story originally appeared in the July/August 2019 issue of 805 Living.
805 Living Pulse Jul-Aug 2019 (click here to see the story as it appeared in 805 Living)