When it comes to selecting wines, the future is now. San Luis Obispo–based Tastry (tastry.com) uses patent-pending artificial intelligence to pair wine drinkers’ taste preferences with the bottles they’re most likely to enjoy. “It’s much less about the flavor and much more about the flavor matrix,” explains founder Katerina Axelsson, who began developing the technology while she was a student at Cal Poly San Luis Obispo.
Using in-store kiosks at Gelson’s and California Fresh markets or the handy BottleBird app, shoppers take a 10-question quiz that uses a blend of machine learning, sensory science, and chemistry to match their wine palate to the bottles available for purchase. Once they select their wine, the app provides recommended food pairings.
In addition to helping consumers make smart choices, retailers use the information to optimize their product mix, and Tastry also provides science-based analysis to winemakers for product development.
This story was originally published in the September 2020 issue of 805 Living. Click here to read it as it appeared in print.