Tag Archives: Santa Barbara Seasons

My Destination Vacation

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© Dushenina | Dreamstime Stock Photos & Stock Free Images

© Dushenina | Dreamstime Stock Photos & Stock Free Images

While most of Santa Barbara was schussing down the slopes at Mammoth or slathering on the sunscreen in Hawaii, I spent my spring break on a guilt trip, once again. I’m a creature of habit and guilt trips are definitely my vacation destination of choice.

Well, not exactly “choice.”

I’d rather be drinking upside down margaritas in Mexico, or yachting in Europe without a care in the world, but given my current bank account, that wasn’t going to be happening this year–again. Like most other creative types who feel incredibly lucky just to be able to eke out a living without selling their souls, when there’s work to be had, I have to work.

Last week just happened to be one of those weeks. It also just happened to be the first week of Koss’s spring break. Yes, that wasn’t a typo. The FIRST week of his spring break. Apparently the families in our school district worked so hard for the three months after our three-week winter break that they need a two-week spring break to oh, say, ski in Mammoth or sun in Hawaii.

Not that I’m bitter or anything. If I could afford to take FIVE weeks off in the middle of the school year and go somewhere glamorous, I’d do it in a heartbeat. I’m sure if I left out enough bowls of cereal, the kid would be fine.

Instead, I sent my son to camp, where he golfed, bowled, fished, hiked, learned a few swear words, and had a marvelous time. I, of course, felt incredibly guilty.

Despite the fact that I take my son to school every day, spend a ridiculous amount of time volunteering at his school when I should be working, then pick my son up from that same school every single day, have a semi-nutritious snack waiting for him in the car, and am always there after school to help him with his homework, schedule play dates, play handball, and take him to soccer/basketball/baseball/whatever else is in season practice–if I spend even a small part of his school breaks working, I feel guilty. If I spend a large part of those breaks working, I feel really guilty.

And if, as was the case last week, I spend a part of those school breaks actually taking a break for myself, say by putting him in camp all day while I do some writing and then go to the movies, I feel really, really guilty. Especially when my husband surprises me and says he wants to go to the movies one night during the week. Do I admit that I’ve actually already seen everything worth seeing? Then I’ll feel really guilty since he’s the one who’s been working full time while I’m doing full time chauffer/ part time career thing from home, which is actually harder, I know, because I’ve worked full time before when he stayed at home, but I feel guilty saying that because I know he’d switch positions with me in a heartbeat if I’d let him.

It’s a vicious cycle. But I’m comforted to know that I’m not the only woman who was raised on a diet of guilt (though mine was well seasoned with plenty of humor, I should add, so that I won’t feel too guilty when my mother reads this). A recent article in the Washington Post told the story of a woman in Virginia who felt so guilty about leaving her family in the evening that she almost missed out on an interesting lecture–titled “Mommy Guilt.”

Honey, I feel your pain, but I’ve decided to play through it anyway.

Rather than guilt tripping about my need to have a little bit of time to myself–and taking it anyway–I’m going to make friends with my guilt and take it on a few more outings this week. You won’t see us on the slopes, unfortunately, but maybe you’ll see us at the movies.

Originally appeared in the Santa Barbara Daily Sound April 6, 2007

Education 101

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Are Santa Barbara Schools Making the Grade?

Education 101, story from Santa Barbara Magazine

Education 101, from Santa Barbara Magazine

Education 101, from Santa Barbara Magazine

For better or worse, the days when parents would simply whisk their children off to the nearest school are long gone. Discussions of “where are you sending your child?” dominate local parks, pediatrician’s offices and preschool playgrounds. While there’s no such thing as a one-size-fits-all approach to education, luckily we have lots of options in Santa Barbara. In general, our schools are getting better too–a concerted effort is underway to narrow the achievement gap between middle- to upper-class and low-income students. “Our schools are improving,” according to experts including longtime local educator Gerrie Fausett, the current superintendent of the Hope School District and former principal of Santa Barbara Junior High and Washington Elementary School on the Mesa. She says that schools are “doing a better job educating our students, and have particularly improved in their work with students that are not meeting academic expectations. The improvements and the dedication to making sure that kids are learning what they need to learn are moving forward.” Continue reading →

Mating in the Millennium

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Stuart Miles (Freedigitalphotos.net)

Stuart Miles (Freedigitalphotos.net)

The singles scene is changing fast.

Leslie Dinaberg tags along to dig up the dish on blind dating — 21st-century style.

MAN SEEKING WOMAN: Funny guy with killer body and money to burn seeks woman who doesn’t believe everything she reads.

Eye catching ad, isn’t it? It should be. That’s the online dating promo for professional online personal ad writer Evan Marc Katz, founder of e-cyrano.com, just one of the many Web sites for people who are looking for love in all kinds of interesting places. Continue reading →

Life lessons

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Courtesy Photo

Courtesy Photo

For some it’s all about the sweets, but the practical experience of selling can turn a girl into one smart cookie

Along with the taste of Thin Mints, Samoas and Tag-a-longs, local Girl Scouts are also savoring the sweet smell of success while learning how to set goals, be persistent, organize their schedules and other valuable skills.

“I don’t really have a secret; my mom and I, we just go everywhere, door to door (selling cookies),” said Tiondra Flynn, an 8th grader at Carpinteria Middle School who is one of the top sellers in the area. “Last year I made a goal for myself of 2,000 boxes and I’m at 2,002 right now.”

Goal setting is one of the most important skills learned selling cookies. “(They ask themselves) what do I need to do to accomplish an end result benefit? It might be the reward (that motivates the girls) but to get there requires specific behavior,” said Jeff Blackman, author of five books for sales professionals, including the recent Amazon bestseller Stop Whining, Start Selling.

The girls set pretty high goals and figure out very creative ways of reaching them, said Mary Hernandez of the local Girl Scouts of Tres Condados Council. “If they don’t reach that goal that’s another life lesson.”

The girls and adult volunteers select all of the incentives; they’re not preplanned, said Hernandez.

Last year Valerie Vampola sold more than 1,000 boxes and earned a free week at summer camp. “I want to see if I can do it again,” said the St. Raphael School 7th grader.

“They give us prizes for every hundred (boxes) or so, but if we reach 1,000 we get to go to Camp Tecuya for free. I’ve been going for like five years, it’s a really cool place,” said Flynn.

Along with summer camp, t-shirts, backpacks and beach towels can be earned. Some of the girls are motivated by college scholarships. “The reason why I’m still selling cookies, they have a scholarship program. If I’m a Girl Scout all the way through high school, I get a scholarship of 35 cents per box,” said Flynn, who said she’s really fond of animals and someday wants to train killer whales “like they do at Sea World.”

“By setting goals you give yourself a road map of what to follow rather than aimlessly pursuing the task,” said Maura Schreier-Fleming, president of Best@selling.

It’s important to set realistic goals, said Steve Waterhouse, president of the Waterhouse Group. And also to have a process tied to that goal. The girls should figure out how many houses to visit if they want to sell a certain number of cookies. “If you want to sell 50 boxes you can’t go out for just half an hour.”

While some pros said persistence is critical, Jacques Werth, author of High Probability Selling, disagrees. “We’ve studied what the top sales people do in 23 different industries on three continents. You shouldn’t spend more than one minute with people who don’t want to buy,” said Werth. “It’s all about dealing with people on the basis of mutual trust and respect. When you refuse to take no for an answer that’s not showing respect.”

“I’ve definitely learned how to take a no for answer,” said Flynn, who’s been in scouting for almost eight years. “If they just say ‘no,’ then I just say ‘thanks,’ then I just leave. When I was first starting out as a Brownie, I didn’t understand why they didn’t want any. I would be like ‘Oh, how come?’ ”

“In reality, getting a NO from a prospect is just as valuable as a YES. … Because while you are wasting your time hounding someone to get them to buy, Lord knows how many prospects, who would be much easier to sell, are getting away from you?” said Jim Labadie, owner of Howtogetmoreclients.com.

“(You have to) not be afraid to ask people. You never know who will buy and who won’t,” said Vampola. “And then sometimes if they say no, sometimes I try to encourage them to buy.”

Parental support is an important ingredient in the girl’s success. “My parents help me out. They bring (sign-up) sheets to their jobs and I go door to door, and then when cookies are finally out I try to go to booth sales as often as I can and stay there as much time as I can,” said Vampola, whose mother Irma is her troop leader and father Mark is the cookie chairman as well as the booth chairman for the region.

Flynn’s mother Pete is also her troop leader and an expert in the up-sell technique, according to her daughter. “If they give us $20, she’ll say ‘you can buy five with that’ rather than immediately giving them change,” said Flynn.

Another technique that works well for Girls Scouts is called “assumptive selling.” When author Blackman’s daughter Brittney was about 7 or 8, their town endured a really cold winter, and it was tough to sell cookies door to door. Rather than give up, Brittney simply picked up the phone and called every single person who bought from her the previous year. Her pitch: “Would you like to order the same number of boxes as last year or should I put you down for even more?”

Sounds like one smart cookie indeed.

Originally published in South Coast Beacon

It’s all about hue!

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Image by gubgib freedigitalphotos.net

Image by gubgib freedigitalphotos.net

Gone are the days of a one-color-fits-all approach to decorating. Now homeowners are choosing colors to illicit a mood and perk up a room’s decor.

Wall color is one of the easiest and least expensive ways to add some color to your home, said Pat Musarra, owner of Affordable One-Day Design.

Ralph Lauren even offers Color Testers, a new product line that allows you to sample the complete palette. Each Color Tester packet provides paint coverage in a satin finish for 2-foot by 2-foot sections of wall, retails for $3.99, and may be purchased online at www.rlhome.polo.com.

Even if you’re leery of paint, with so many varieties of home accessories available, it’s easy to start small and experiment boldly with color on items like throw pillows, vases, candles, slipcovers, candy dishes, sheets and towels and table linens.

“New lighting is very important. Just changing lampshades can have an enormous impact,” said Musarra, who also recommended taking a look down at your floors. “Area rugs or maybe pulling up wall-to-wall carpeting and laying down a hardwood floor or some kind of new laminate floor … Especially if the wall-to-wall carpeting is old or the color’s outdated.”

In addition to freshening your home’s look, colors can be used to create a mood.

“Red will wake up a room,” said interior designer Rosemary Sadez Friedmann. “It should be used as an accent in accessories, part of a pattern in upholstery or one impressive chair or bench. Red is a good color to have in a nursery because it stimulates and aids the development of neural connections in an infant’s brain.”

Musarra said she’s seen red — and other bright colors — used a lot as a kitchen accent color, with coffee makers, mixers and other small appliances now available in a wide variety of colors.

Orange is another color that is “uplifting, stimulating and enlivening,” according to Barbara Richardson, director of color marketing for ICI Paints. “It has the ability to raise our spirits and to make us feel optimistic — a quality that is in high demand right now.”

“Yellow would be a good color for a workout room, particularly if aerobics were involved. It’s also a good color for a game room, study or office because it helps to keep you attentive. A yellow bathroom will take the chill out of the air,” said Friedmann.

Whatever color you choose to update your home’s look, experts advise you start small, with maybe a few throw pillows or some new kitchen linens.

“It’s amazing how many inexpensive ways there are to update your home,” said Musarra, who specializes in quick and cost effective design strategies.

Musarra charges a flat fee of $200 for her services, which include a two-hour home consultation, followed up with a written design plan.

“I also restyle the room for you while I’m there,” she said. “Move furniture in, move some out, re-hang artwork, re-group accessories, and give a room a whole new makeover, using basically what the client has and at the same time, offering suggestions as to what she or he should buy to complete the look they’re trying to achieve.”

What colors are hot

“It” is either Violet Tulip, Coraly Orange, Full Bloom (a Salmony Pink) or Turquoise Blue, depending on which expert you ask about the “it color” in home decorating this year.

“I’m seeing a lot of pinks and salmon and turquoise and brown, not my favorites, but I am seeing a lot of those colors,” said Pat Musarra, owner of Affordable One-Day Design.

Pantone – the company that crowned violet tulip as this year’s queen – has even created a new color system called Colorstrology, which “infuses elements of astrology and numerology with the spirituality of color.”

According to Michele Bernhardt, creator of Colorstrology, 2005 will resonate with spirituality and healing.

“The year will begin with a heavy influence in regard to foreign affairs, education, religion and sports. Peace, balance and cooperation in all types of relationships will be a major theme and can also be a major challenge. Violet tulip can help us see past our differences while dissolving our feelings of separateness,” said Bernhardt.

At www.colorstrology.com, you’ll find your personal birth color, along with a personality profile and advice on your color vibe. September, for example, is Baja Blue, “a divine and alluring color that resonates with beauty, purity and wisdom.” This color “can help ease tension and promote tranquility,” making it an ideal choice for a bedroom or a yoga studio.

Taking the color horoscope a step further, a Virgo born on Sept. 8 would have Etruscan Red as their personal color for the year, a color that “corresponds with depth, vitality and passion.”

According to the site, “wearing, meditating or surrounding yourself with Etruscan Red inspires you to move through life with energy and wisdom.”

Sounds like a good color to decorate the office.

What color is your mood?

Here are some color guidelines based on the type of mood you want to create.

RED__Use red for excitement. It is associated with power, passion, dominance, activity and heat. It represents youthfulness, impulse and intensity. Red is also a grounding color and can make you feel secure.

ORANGE__Orange represents excitement and can be stimulating. It can make you feel like hurrying and that is why it’s usually a color used in fast-food places and quick mart-type stores. They want you in and out quickly. Happiness, liveliness, exuberance and boldness are also associated with orange.

BLACK__Use black to evoke drama, elegance, power, sophistication and mystery. Black is also associated with death, fright, aloofness, fatigue, cold, darkness and bereavement.

YELLOW __Yellow is eye-catching, inspirational and raises ones spirits. It is also said to aid digestion, communication and sharpen memory. Design experts advise you treat yellow like sunlight. You want it around for the happiness it produces but you don’t want it to be overpowering.

GRAY__Gray is said to be steady, resigned, stable, deliberate, guarded, dignified, indecisive, disciplined, protected, cool and neutral.

PURPLE__Purple can be used to increase spirituality and enlightenment. It evokes feelings of elegance, restfulness, supremacy, creativity, royalty and reverence. Purple is also said to promote peace, quiet overactive glands and lower blood pressure.

BLUE__Blue is a breath of fresh air, evoking feelings of openness, tranquility, serenity, restoration and well being. It is also said to lower respiratory rates, promote relaxation and increase healing.

BROWN__Brown reminds us of nature and the earth. It is also said to be restful, rich, casual, tranquil, safe, homespun, reliable, stable, sturdy and simultaneously cool and warm.

GREEN__Green reminds us of harmony, balance, compassion, wealth, security and growth. It is said to promote relaxation and refresh the spirit. Green is also a good color to promote health, although it may not reflect well on all skin tones.

WHITE__White evokes feelings of cleanliness, simplicity, safety, purity, enlightenment, individualism, idealism, optimism, joy, innocence, hope and reflection.

Want to find the real hue?

Take this completely unscientific quiz to find out which color (or colors) suit your inner self.

Check off all of the descriptions that apply to you, then count how many A, B, C, D, E and F personality traits you had. That’s your true hue.

B. I frequently rearrange my furniture and repaint my walls.

B. I love jury duty.

E. I always tell the truth, even if it hurts.

D. I often engage complete strangers in conversation.

E. I feel overwhelmingly compelled to pipe up during city council meetings.

B. I burn the midnight oil at work and volunteer for extra tasks.

F. I am a back-seat driver.

D. I would rather shop at a farmers’ market than a mall.

C. The hardest part of throwing a party is deciding the menu.

F. I am the boss, or I should be.

F. I feel good about me, especially when I compare myself with others.

B. I love details.

D. I define myself by my parenting skills.

A. I was never good at sharing.

B. Someday I’m going to chuck it all and go live in the wilderness.

C. Home is the center of my world.

D. When friends call, I can be counted on to help.

E. Winning isn’t everything; it’s the only thing.

A. My friends and family say I’m stubborn. What do they know?

F. Some might find me arrogant.

A. Hallmark commercials make me cry.

A. I’m the first to volunteer for charity functions and luncheons.

C. Pushover doesn’t even begin to describe how easy it is to talk me into things.

Your True Hue

A. Seeing green.

You are confident and caring, and would feel good in a room of sage, basil or celadon. The new greens for 2005 will lean toward the seashore tones. Botanical-inspired greens remain popular.

B. Yellow fellows.

You will feel energized in a room with buttery walls and mahogany furniture. Let in the light with minimal window coverings. The new yellows for 2005 will lean toward ochre and gold.

C. Purple people.

Forget practicality; celebrate your spirit with shades of violet, lavender and silver. Use eggplant or plum as an accent.

D. Orange you glad.

You love food, home and entertaining. Surround yourself with pumpkin, copper or muted auburn. Orange will bring cheerfulness and order to your home.

E. Blue you.

Your dependable, serene nature will feel at ease in rooms washed in shades of gray-blue and soft turquoise — both popular colors for 2005. Definitely use blue in bedrooms for a peaceful night’s sleep.

F. Red hot.

You like to be in charge. Choose red for accents: think floral arrangements rather than carpets. Or start small in the kitchen with a new fire engine red coffee maker.

Originally published in South Coast Beacon (2003)

Mothers in arms

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Photostock (freedigitalphotos.net)

Photostock (freedigitalphotos.net)

Lifelong friendships begin with bonding over their children

Motherhood has a secret code. It’s something only those who have struggled with 3 a.m. feedings or juggled a car seat, a purse, a diaper bag, a bag of groceries and a baby or two can understand. While it sometimes feels like those needy little creatures rule your life, among the unparalleled joys of parenthood, many moms say their kids have provided them with wonderful friendships with other mothers.

“I just really cherish all the friendships I’ve made from my kids,” said Susan Manzo, who has a group of women she’s been close to since her son, Nick, was in kindergarten at Monte Vista with their daughters. The moms have remained close. Now Nick’s a sophomore at San Marcos, and instead of complaining, “can’t you be friends with moms of boys instead of girls,” he’s in love with all the cute girls at the group’s annual ski trip, Manzo said.

When the girls were in the fifth grade they started a mother-daughter book club. “Our girls have these great relationships with these other women who aren’t their moms,” said Nancy Lorenzen, who participates monthly with her daughter Kirsten, Manzo and seven other mother-daughter pairs. “We all really enjoy getting together. I think it’s easier to get together with people in a similar life situation or life phase,” said Lorenzen.

That urge to bond with others in the same phase of life is part of what drove the founding of PEP (post partum education for parents) 25 years ago, said board member Jennifer Brannon. In addition to offering support and advice via a 24-hour “warm” line and monthly expectant parent classes, the nonprofit group also has weekly groups, starting from when babies are about six weeks old. “Once that class has been meeting about 12 weeks, they spin out in their own groups and meet at parks. There are kids that are 14 and 15 and the PEP groups still meet,” said Brannon.

“I’ve always been amazed at how much your kids dictate who your friends are,” said Rachael Steidl, the mother of Emily and twins Ashley and Whitney. When her twins were born, Steidl joined both Mothers of Multiples and PEP. While her initial motivation was education, she also made friends. “I really cherish the friendships for the time. … I was one of the first of my close friends to have kids and my relationships for that first year and a half probably changed drastically. … I felt really inadequate because of the fact that I wasn’t working, that I didn’t really have anything interesting to talk about. I mean how many times do they want to hear how many diapers I’ve changed and how many loads of laundry I’ve folded.”

While the closeness shared in those early days can fizzle, many women become bonded for life. Now a grandmother, Fran Davis met seven of her dearest friends more than 30 years ago as a parent at Starr King Preschool. “I thank my stars that I found Starr King. It was the core of all my friendships. (It) was a window or a door to the world for me, and I have never looked back.”

Davis believes the cooperative preschool tended to attract like individuals. The group has been through divorces, remarriages and the death of a spouse. “We’ve shared all stages, which is pretty amazing.”

Over the years there have been camping trips, weekend getaways and other excursions, with and without their extended families. “When our kids were little we would go down to Toys ‘R Us,” Davis said. As their lives have changed, so have their activities. The women now meet regularly as a book group. “Half of our book group is devoted to talking about what’s going on with ourselves and what’s going on in our lives. Right now we’re talking about a lot about the situation in the United States and how distressed we are.”

The group has even discussed some kind of communal living situation, “for when we get really old,” Davis said. “We were pretty much all stay-at-home mothers. … I think that’s a really sad thing that women who have to work these days don’t have opportunities to spend the time that it takes to make good friends.”

Indeed, finding that balance between work and family is a big topic of discussion among today’s mothers. “For a long time I didn’t know what anyone had done in my (PEP) group. It’s like ‘Oh, that’s right, we all had careers before this, I forgot,’ ” said Steidl, who founded her business, Santa Barbara Parent Source, partially based on input from her fellow mothers. “I remember when those issues first started coming up and it was so interesting to hear what people had done and see them in the light of a woman and not just a mom.”

Originally published in South Coast Beacon

Handmade cards help to say you care

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Looking for that perfect card to tell your Valentine how much you care? Local artist Emily Chan’s handmade cards, Twinkle Toes Greetings, could score you big points in the romantic thoughtfulness category.

Shy and introverted as a child, Chan said she started making handmade cards to express gratitude and appreciation to people who did nice things for her.

“It started when I was really young. They just mean so much more when you take the time to make a card,” she said.

“Now I’m really glad that I get to share this thing I love to do with more people. It’s fun. Each card, I always try to make it a little bit better than the last one.”

Chan makes every card by hand, with a sharp eye for color and texture and an impressive attention to detail. In addition to Valentine’s Day greetings, Twinkle Toes has a large selection of design themes, including baby, birthday, flowers, friends, get well, graduation, holiday and seasonal, insects, kids, thank you, religious, remembrances and more.

Cards can be customized for include prewritten messages inside, like “my thoughts are with you,” “I love you” or “hang in there.”

Expanding on the theme of thoughtfulness, Twinkle Toes is offering to donate 25 percent of all proceeds made through February to the La Conchita Mudslide Memorial Fund.

“With so much tragedy in our world, Twinkle Toes strives to always make a positive difference,” Chan said.

Reasonably priced, the cards start at about $6.50 and can be ordered on the Web site, www.TwinkleToesCards.com, by writing to Twinkle Toes, P.O. Box 2392, Santa Barbara 93120 or by e-mailing contact@twinkletoescards.com.

Originally published in South Coast Beacon on January 20, 2005.

Enterprising Women Make Connection

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Stockimages (freedigitalphotos.net)

Stockimages (freedigitalphotos.net)

N.E.W. helps budding business owners balance networking and families

By LESLIE DINABERG

SOUTH COAST BEACON

Hanging out with the women of N.E.W. you get a great sense of energy, optimism and, dare I say it, sisterhood. This is indeed a network of enterprising women.

The 13 members — all of whom market their services to families on the South Coast and beyond — have met informally for the past year and a half to network and share information, and now they have a new enterprise, a quarterly newsletter called the Parent Connection.

The second issue of the Parent Connection comes out this week. Filled with useful information for parents — such as etiquette tips from Tara Stockton of Mind Your Manners, as well as discount coupons from member businesses — the newsletter is free and can be found at local libraries, doctors’ offices and family-oriented businesses.

Rachael Steidl, who owns sbparent.com, an Internet portal that caters to local families, said she started N.E.W. because she had met so many women who, like her, were balancing families and business ownership, and thought it would be a neat opportunity to connect people with similar goals.

Surprisingly, at that first meeting, almost none of the women knew each other even though they were targeting the same demographic, Steidl said.

“Being part of N.E.W is so valuable to me because we are all women with businesses that may be different but the joys and stresses of owning a business are the same,” said Jennifer Caesar, who owns My Gym Children’s Fitness Center. “The understanding, support and advice of other women who are going through the same ups and downs is so helpful.”

“It’s great to discuss ideas on topics such as networking, marketing and advertising with other business owners, and with this group of creative women we come up with some great ideas for each other’s businesses,” said Dr. Trevor Holly Cates of the Santa Barbara Center for Natural Medicine.

Another important element of the group is fostering good corporate citizenship.

“We strategize on how to make our community better through fund raising, awareness and donating to great causes,” said Michelle Bexelius, who owns Homegrown Photos.

“I wish more businesses were not just networking but supporting things,” said Steidl, who is teaming up with Moms In Motion founder — and fellow N.E.W. member — Jamie Allison to present the second annual Mother Day 5K & Family Festival on May 7, as a benefit for Village Properties Realtors’ Teacher’s Fund and Postpartum Education for Parents (PEP).

In addition to the philanthropic aspect, N.E.W. members’ supportiveness of each other distinguishes the group from other business organizations.

“Bryn Evans (co-owner of Hopscotch and the lone man in the group) made a comment — if this had been men it would have been so different, you’re so supportive, so enthusiastic,” Steidl recalled.

Some of the adjectives members used to describe their colleagues included generous, intelligent, committed, humorous, inspirational, creative and innovative.

“It takes a lot of creativity and guts to start your own business and manage it well. These women inspire me to continue working hard to grow my business,” Cates said.

In addition to sbparent.com, Mind Your Manners, My Gym, Santa Barbara Center for Natural Medicine, Homegrown Photos, Moms In Motion and Hopscotch, group members include Kim Clark of Baby Boot Camp, Sonia Diaz-Ebadi of Pizza Mizza, Marietta Jablonka of A Stork Was Here, Danielle Kling of The Dining Car, Suzanne Shea of Envirobaby and Carol Tricase of PEP.

For more information on N.E.W., visit www.sbparent.com.

Originally published in South Coast Beacon on May 5, 2005.

Engineered for Success

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“What do you want to be when you grow up?” is one of the first questions Ed Ware asks his computer engineering students at Dos Pueblos High.

A software engineering department manager at Raytheon for 23 years, Ware offers students a view of engineering from the workplace, rather than the classroom. With the support of his employer, Ware spends three mornings a week allowing students to “try on engineering and see if it’s something they really like.”

Clearly engineering is something Ware really likes.

“A rewarding part is being able to take a subject matter that I love and convey it to somebody else through teaching,” said Ware, who is beginning his second year with DPHS’ Engineering Academy.

“Ed is an unbelievably fantastic teacher,” said Dos Pueblos principal David Cash. “He knows students well and relates well to them.”

It’s selfish really, said Ware, the father of two daughters (one at DPHS and the other at Goleta Valley Junior High).

“I enjoy being on campus, especially when I have a daughter … I think we’re a lot closer. I understand what her life is like … and she’s not ashamed of me,” he laughed.

“It’s just been a great partnership all around,” said Cash.

The idea for the engineering academy started about four years ago. An essential part of getting funding for the program was being able to demonstrate active partners in the business community. Raytheon — which had already adopted DPHS through the county Partners In Education Program — was the first business the school went to talk to, said Cash.

Raytheon responded by getting involved in the engineering academy in a big way.

“It’s just a perfect avenue for us,” said spokesman Ron Colman. “Our big community involvement push is math and science education. This is a great way for us to impact the community via the schools, also a great way for us to, in effect, recruit future employees.”

Ware described his teaching experience as being very rewarding.

“I love the old Wide World of Sports ‘the thrill of victory, the agony of defeat’ slogan (as an analogy for) watching the students with their first project,” he said.

When students start his class, “they’re great end users,” said Ware. “But they don’t know what’s inside the box, how it works, or what’s behind the screen.”

In his last class Ware had the students tear apart a computer to really understand what the CPU is.

“We learned how to program, we learned the language of computers,” said senior Karla Ortiz, who is participating in the engineering academy for her second year.

Raytheon views the program as a good way to light the imaginations of students, such as women and minorities, who wouldn’t always be exposed to engineering opportunities.

“I think it’s an awesome program because I think a lot of girls didn’t know that much about computer networking,” said Ortiz, whose father is an engineer.

Ortiz particularly enjoyed a field trip to Ware’s office. “It was a really great experience to see how the environment works at Raytheon,” she said.

Ortiz was also a fan of the guest speakers.

“He brought this girl engineer named Candy (software engineer Candy Lou) into class. It’s a really great program because it’s advocating for girls that ‘hey, it’s not just a guy thing,'” said Ortiz.

“I give them a thumbs up for Raytheon to actually put that program out there,” said Ortiz, who is considering a career in engineering or medicine.

And when Ware grows up?

“I think I want to be a software engineer,” he said.

Originally published in South Coast Beacon (2003)

Neighborhood at odds

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Planning Commission hears concerns on converting St. Francis into Cottage employee housing

Almost 150 people packed the hearing room at City Hall on Thursday, no small feat the week before Christmas. In the hot seat was Cottage Hospital’s plan to develop condominiums on the old St. Francis Medical Center property.

“No one at Cottage Hospital ever imagined that we would have to build houses to fulfill our mission, but we have to do just that,” said Cottage Health Systems‘ CEO Ron Werft, in presenting the project to the Planning Commission. It costs roughly $40,000-$50,000 to recruit and train an employee, said Cottage spokesperson Janet O’Neill, so part of the hospital’s motivation is to retain employees.

Describing the proposal to build 116 units on the site — 70 percent of which will be affordable or “workforce housing” for employees — Marshall Rose, chairman of the nonprofit’s housing task force, anticipated objections from neighbors. “This is not about ruining a neighborhood; it is about replacing a once vital healthcare organization with an even greater need,” he said.

The crowd was split on the project’s merits. Expressing empathy for the difficulty Cottage has recruiting and retaining top talent in this expensive housing market and applauding its efforts to provide housing were top officials from UCSB, Santa Barbara City College and Westmont. One neighbor against the project commented afterward, “They really brought in the suits. But our opinions are just as important.”

Criticism mostly centered on neighborhood compatibility concerns. While Cottage and city officials held two neighborhood meetings, the general consensus among those who live nearby was that their concerns weren’t being accommodated. “The comments have neither given the neighbors much hope or much confidence,” was Steven Doty’s written response to the plan.

“I don’t think it’s a matter of fear, I think it’s a matter of trust. I don’t think it’s been earned,” said Joan Marshall, another neighbor.

“We’re all for workforce housing,” said Dee Duncan, who works closely with Bungalow Haven neighborhood association. “But protecting and preserving is equally important to the people who live here.”

Cheri Rae, also from the Bungalow Haven group, expressed dismay after the hearing. “It sounds like the employees are pitted against the neighbors. That’s not true. We are workforce people. We just don’t want to lose the quality of life that has attracted us to Santa Barbara.”

Several in the audience and on the commission said they thought the concurrent Cottage Hospital remodel project should be planned in parallel and suggested that some of the existing St. Francis Medical Center facility (set to be demolished) could be put to medical use, with workforce housing put in the neighborhood near Cottage. Other concerns were how long the property would remain affordable, the number of market rate units, a lack of green space on the property and that there was too much parking, since Cottage said it plans to run a shuttle to its facilities in Santa Barbara in Goleta.

The meeting was an initial concept review, so the commission took no formal action on the project other than to provide feedback.

Originally published in South Coast Beacon