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Noozhawk Talks: One on one with David Starkey

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David Starkey (courtesy photo)

David Starkey (courtesy photo)

Spending five minutes chatting with David Starkey is enough to make any writer feel like a slacker. The Poet-Playwright-Nonfiction Author-Editor-Santa Barbara City College Professor-Television Show Host is a busy guy. It’s no wonder that family members–he is a father/stepfather to eight children–mime him typing on a keyboard when they play Charades.

Leslie Dinaberg: What are you doing these days?

David Starkey: Right now I’m working on a book length memoir. … I just finished writing a creative writing textbook, which combines four genres, poetry, drama, fiction, and nonfiction. I have three books of poetry out in the last year and a book, Living Blue in the Red States … that I edited. It’s about progressives living in conservative parts of the country.

LD: Are you able to incorporate it into your teaching at City College?

DS: I haven’t yet. If we had a class on political writing or something like that I might. … I wrote a play about Alzheimer’s. We had a stage reading at this little theatre in Ojai, Theatre 150. …. It is called Crossing the Bar.

LD: Do you have somebody in your family that has Alzheimer’s?

DS: No. I read an article in the LA Times about this camp outside San Francisco where people who are caretakers take their loved ones who live with them up for a weekend so they can get a break, because it’s so overwhelming. … The caregivers are together, the Alzheimer’s patients are together and they finally join up at the end. And a hidden conflict is that this woman has made a deal with her husband that if she finally goes too far she wants him to kill her. So the play is him trying to make up his mind whether or not to go through with it.

LD: Sounds really interesting.

DS: It seemed to me like there was a kind of crazy poetry in a lot of the ways that you hear people with Alzheimer’s speaking. It sounds almost like avant-garde poetry. …

LD: Are you still hosting the Creative Community Show (on Santa Barbara TV Channel 21)?

DS: Yeah, we just won another award. There’s a body that all the community and educational access stations belong to, nationwide, and they submit shows and the last two years it’s won the best talk show in the country.

LD: Congratulations.

DS: Yeah. I’m not sure what the competition is, but it’s a neat thing. … What I enjoy about this is meeting interesting people and getting a chance to talk to them.

LD: Coming from Chicago to Santa Barbara, what’s your take on the cultural arts scene here?

DS: … I think it’s pretty lively for a small town. It’s extraordinary. I know that some of the artists that I speak with say that we’re a community that claims to embrace the arts and yet ultimately it’s more lip service than not. I don’t know. As a poet I don’t really expect to get much money anyway, so it’s not that big a deal to me. There happen to be a lot of people to interview for my TV show, so that’s nice. But I do think that we have a pretty thriving community and even if there are problems.

LD: How do you do all these different things? Do you just never sleep?

DS: I guess I get enthusiastic about things, and I think I’m pretty good at finishing off. So if I have an idea that kicks around with me for a while, I’ll just look for ways to make sure it happens.

LD: Just the fact that you’re showing me these four books that you’ve had published in the last year and the play and you’re in a band (with poet Barry Spacks) and you’re teaching and you have a pretty young daughter, it’s impressive. That’s a lot to get done.

DS: I guess I feel when I get enthusiastic about something I just follow it. And I guess I get enthusiastic about a lot of different things.

LD: That’s great.

DS: And you know a lot of the things that I do are things that can be accomplished in real time in a relatively short span of time. So for instance, to write a poem and to revise it, you can do that in small chunks of time. … I try to make sure that I get a little something done every day. I think that’s important when you’re working on a really long project. When I wrote that creative writing textbook I tried to do that. School inevitably gets in the way, grading papers and stuff like that.

LD: I know how hard it is to work with kids in the house. The idea of writing something where your deadlines are self-inflicted is very impressive to me.

DS: You sort of feel like you want to finish it so badly, because if you don’t do it now you know you never will … there’s obviously gender issues involved in this. When I was with my first wife she worked and I was at home a lot with the kids and while they would ask me for things a little, I think I was able to ignore them in a way that a mom can’t. Or to address them more quickly … I guess that’s partly the way that my mind works. It can focus really intently on a task and then switch off and then switch back on, and I know that some others don’t work that way.

LD: What do you like to do when you’re not working?

(Loud laugh from wife Sandy in the other room) Work.

DS: To me that’s not work. Since I was a little kid, I wanted to be a writer. So that’s what I want to do, that’s my thing. And it might seem like work or it might seem like a way to get me out of this family (laughs).

LD: So seriously, what else do you like to do?

DS: I spent a lot of time on the City College Creative Writing Program where he is the director). I got some release time this year, so we have a website, http://creativewriting.sbcc.edu/ if you could put that in your story I’d be grateful. … I’ve been Fundraising for that. We’ve got some generous donors that put some money in to bring writers to campus to fund contests. …

LD: What kinds of students are in the creative writing program?

DS: There’s a real community college profile–you’ve got the person with the PhD in English literature and the person who’s never written anything who’s just signed up because it fit into their class schedule. It’s always interesting that way.

Vital Stats: David Starkey

Born: June 28, 1962, in Sacramento, CA

Family: wife Sandy, children Elizabeth (23), Carly (21), Stephen (15), Miranda (6) and stepchildren, Serena (24), Andrea (20), Julia (17) and John (10)

Civic Involvement: Creative Community Show, SBCC Creative Writing Program

Professional Accomplishments: Seven small press books of poems, editor and contributor, four full length plays produced, three plays with staged readings, five 10 minute plays, professor of English and Director of Creative Writing program at SBCC

Little-Known Fact: That he has so many children and step children (8 in total)

Originally published in Noozhawk on November 28, 2007

Ruth Chris Steak House opens in La Cumbre Plaza

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Ruth Chris Steak House (courtesy photo)

Ruth Chris Steak House (courtesy photo)

I got quite a meaty education the other night, when I sat in on an employee training session and menu sampling for the new Ruth’s Chris Steak House in La Cumbre Plaza, which officially opens on Monday, November 19.

If the attention to detail in the training session–conducted by the Irvine restaurant’s general manager Todd Lounsberry, who will serve as a mentor to Santa Barbara’s general manager Chris Goodyear–is any indication, Santa Barbara diners are in for a level of service they haven’t exactly come to expect in our local establishments. Let’s face it: most restaurants here are better known for the beauty of their surroundings and the quality of their food than they are for having staff who go out of their way to make you feel welcome.

With just under 300 seats, the new Ruth Chris Steak House will have to attract a lot of steak lovers to recoup its investment in this location–even at $36.95 for an a la carte filet. A company spokeswoman declined to answer my question about how much was spent on the restaurant build out, but the interiors are lovely, with no expense visibly spared on the heated outdoor patio, roomy bar area, indoor/outdoor fireplaces, two wine cellars (which can be reserved for intimate dinners) and expansive dining room. There also three private rooms, which can be combined to hold about 70 guests, as well as Ruth’s Library, a boardroom type setting that can be used for special events.

Despite the hefty investment and the La Cumbre Plaza location, I wouldn’t bet against Ruth Chris’s record of success. Clearly the company knows something about capturing carnivore customers. Since its 1965 founding in New Orleans by Ruth Fertel (who passed away in 2002), they’ve opened 114 locations worldwide, including Canada, Mexico, Hong Kong, Taiwan, Japan, and now, Santa Barbara.

The excitement level at the training session was palpable, probably in part because the approximately four dozen hosts, servers (who must have a year of fine dining experience), server’s assistants and bar tenders were honored to have been selected out of the more than 500 people who interviewed for their jobs, according to Ruth Chris PR Maven Lanette Jarvis.

The staff was transfixed as Lounsberry showed off various cuts of meat in their raw state and reviewed a gigantic stack of product information cards, including facts about how Ruth Chris buys its meat (“from cows that are fed only corn, which results in richer more flavorful taste”), how the steaks are cooked (“seared at 1,800 degrees, then seasoned with sea salt, black pepper and a touch of parsley, and topped with fresh butter that sizzles on your plate”), and how they’re served (“on a 500 degree plate,” they recited in unison).

According to Lounsberry, all of the meat served at any Ruth Chris Steakhouse (with the exception of the Filets, which aren’t always available in the U.S.) is rated USDA Prime, which means it falls in the top two percent of graded meat. “Ruth Chris takes up almost half of the prime meat available in the U.S. for its restaurants.”

In addition to Filets, those cuts of beef include a Porterhouse (“it has to be a minimum of one and a half inches thick in order to be a Porterhouse”), a Ribeye, a Cowboy Ribeye (includes a bone), a T-Bone, and a New York Strip (“it has that name because it’s shaped like New York”). Seafood, lamb, pork and poultry are also available, but steak is definitely king on this menu.

We tasted bites of the Filet, the New York Strip, the Porterhouse and the Ribeye, each one more mouth-wateringly delicious than the last. “We want our guest to leave Ruth Chris Steak House as raving fans,” said Lounsberry.

So far, so good.

Originally published in Noozhawk

Sarah House Lights Up The Night with “The Artizans’Ball”

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Sarah House Artizans Ball 2010

Sarah House Artizans Ball 2010

Noted artists Hank Pitcher, Rick Schloss, Matti Berglund, Jane Sun, Brad Nack, Michael Drury, Tom Henderson, Kathleen Elsey, Anthony Ocone, Larry Iwerks and Barnaby Conrad are but a few of the more than 100 artists who have donated their work to assist Sarah House and AIDS Housing Santa Barbara at their annual holiday Light Up The Night benefit at the Santa Barbara Woman’s Club on Saturday, December 8, from 6 to 10 p.m.

Sarah House is the only “social model” home in the nation offering hospice care for low-income or homeless individuals who are in need of a place to die with appropriate care and dignity. Named for the late Sarah Shoresman, whose daughter, Linda Lorenzen-Hughes, remains active on the board of directors, Sarah House does not receive government funding, but relies instead on donations to keep the facility open for those in need.

This year’s fundraiser theme is “The Artizans’ Ball,” which centers on the silent auction of works of art and tabletop holiday trees and wreaths, as well as spectacular vacations in Tuscany, Hawaii, and Careyes, Mexico. This is a different twist for the 16th annual Light up the Night, which has traditionally auctioned off holiday trees designed by local artists and supporters.

“We feel like it’s always good to reinvent yourself,” says chair Kerrie Kilpatrick-Weinberg, who is herself an artist and the founder of Artwalk for Kids. “We’ve done Light up the Night for several years and there’s other people doing trees now, so what this will be is a ball, music, lovely food and drinks, but more importantly art everywhere…It’s very much an auction centered around art energy in Santa Barbara, with the artistic community donating to Sarah House.

The only thing that will be silent will be the auction. The evening includes entertainment by Cats’ N’ Dogs with Lois Mahalia, Tom & Gabe Lackner; the national award-winning San Marcos Madrigals choir; the Living Muses, Buddy Winston, and a surprise or two. Food will be from New West caterers, with local wines from Buttonwood Farm Winery and Alma Rosa Winery and a special bar featuring original concoctions by the Wildcat Lounge, such as a Cosmo Van Gogh and Warhol-on-the-Rocks.

Costumes are optional but everyone is encouraged to come dressed as their favorite artist or in something inspired by a work of art. Tickets are $100 suggested donation. To purchase tickets call 882.1192 or visit www.Sarahhousesb.org

Originally published in Noozhawk

San Marcos High to Celebrate 50th

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San MarcosSan Marcos High School alumni and supporters are planning a gala event to celebrate the school’s 50th anniversary in 2008. Anyone who is interested in helping to plan the event, or would like to be on the mailing list for invitations and updates should email Cara Gamberdella (Class of 1990) at cara@villagesite.com or call her at 683.7336.

“I am committed to giving back as a proud alumna and community supporter,” says Gamberdella, a former SMHS English and journalism teacher. “San Marcos has been a very important part of my life and my family’s life here in Santa Barbara.

The committee, headed by Assistant principal Ed Behrens , also includes Debbie Keys Thomas, Diane Dodwell, Holly Eubank, Joan Cotich, Shawn Ricci, Helen Murdoch, Aaron Solis, Sadie Hall and Susan Kipp.

The date of the celebration –which will be an evening of dinner, dancing, entertainment and Royals’ nostalgia and will be open to all former students, staff and community supporters–is not yet determined, but the party is slated for February or March of 2008.

Originally published in Noozhawk

Getting Your Piece of a Beachfront Paradise

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courtesy photo

courtesy photo

A jaw-dropping view of the Channel Islands, Santa Barbara’s coastline and the San Ynez Mountains adorn the Santa Barbara Beach Club (www.santabarbarabeachclub.com), a new oceanfront estate overlooking More Mesa Beach at the end of Patterson Avenue.

Beachfront properties like this are hard to come by–especially without those pesky freeways and railroad tracks nearby–but Kari Ann and Jay Gerlach are willing to share their dream home with five other families.

“We’re hoping it’s other people’s dream house too. We’re going to find out if we have good taste or not, I guess,” says Jay, who was involved in a number of start up businesses before creating the beach club.

courtesy photo

courtesy photo

Membership in the $13 million, 6,300 square foot, New England style property, will cost approximately $2 million, plus annual expenses. This gets each owner an equity share, plus eight weeks a year in the house, which has five suites and features a private beach cove, gourmet kitchen, gym, handcrafted bar, theatre, billiard lounge, wine cellar, walk-in cigar humidor, library, sauna, pool and Jacuzzi. It even has a hydraulic car elevator to maximize parking space. Concierge services such as an on-call masseuse and private chef will be available to members, and the house will be stocked with everything from the owner’s favorite foods and soaps, to their family pictures.

“If you want, there’s no reason for your guests to know you don’t own the house outright,” says Kari Ann. “It’ll be just like it was when you left it.”

While the technical term for the partnership is “factional ownership,” Jay explains it simply: “If you and I bought a house together and both our names were on title, that’s exactly what we’re doing. It’s called tenants in common … but we will have six owners, each with a percentage.”

The Gerlach’s originally bought the property, an empty lot, to develop their dream house. But like anyone who’s ever tried to build a home can testify, development doesn’t come cheap. As the dream house got dreamier and dreamier, the financial realities became such that they rethought the investment, explains Kari Ann.

As construction progressed on local architect Robert Foley‘s design, they shared the work-in-progress with friends, “We got such great response,” says Kari Ann. “Everybody said, ‘Oh this is great. I wish we had a house like this.’ And my husband said, ‘Why not?'”

“If we can share it with other people and still manage to keep eight weeks for ourselves it would be really great investment for us and still a beach house of our dreams,” she says.

The shared ownership model allowed Kari Ann, who worked with Tuvalu Home (www.tuvaluhome.com), to furnish the house with everything she dreamed of.

Some of her favorite things include chandeliers right out of “The Little Mermaid,” made out of seashells, a settee with quilting inspired by coral, and a custom made curio cabinet. “I didn’t want to be matchy matchy. I wanted it to look more like a collected look over time,” says Kari Ann. She describes the experience of furnishing a house from top to bottom–including every single knob, knick-knack, linen and dish–as “a hellish but wonderful dream.”

“When you’re building a place that luxurious and that large, it just makes more sense to split it with more people,” says Jay. The Gerlach’s already own a beach house in town, and weren’t planning to use the new home full time anyway. They wanted a place where their extended family could come stay, and the estate, at 5277 Austin Road, fit the bill perfectly.

They did a test run over the Fourth of July. “We had multi-generations here and it was kind of fun to see how the house was used,” says Kari Ann. “Women were in the kitchen chatting, the older people were at the table having their coffee, enjoying the main room and the library, and the kids were downstairs, outside, or down the beach in the back. All the men were upstairs in the Jacuzzi (which has a flat screen television tuned to sports to compliment the dolphin and sea lion show on the ocean). … I think this house has something for everybody and something for everybody at the same time.”

When asked about what it’s like to work so closely with his wife for the past three years, Jay laughs. “It’s fun but it also can be very frustrating … everybody’s heard of the old saying that if you can survive a remodel together you’ve got a strong marriage–this was a lot more than a remodel.”

He laughed even harder when asked if he would do a project like this again. “Yes, but not immediately. We need a little time to recover.”

For more information visit www.santabarbarabeachclub.com or call 805.504.0699.

Originally published in Noozhawk

Noozhawk Talks: One on One with Ben Romo

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Ben Romo

Ben Romo

As Director of the County Education Office’s Center for Community Education, Ben Romo oversees a variety of different programs designed to serve the needs of foster children, homeless youth, low income students and children that have been neglected for a variety of reasons. He also works closely with the business community as the Executive Director of Partners in Education, a nonprofit organization working to help children succeed in school and in the workforce.

Leslie Dinaberg: How did you go from politics (as the District Representative and Primary Political Consultant for Congressman Walter Capps and Congresswoman Lois Capps) to education?

Ben Romo: In 2005 I had reached a point in my business where I wasn’t really learning anymore… and I realized that the only way I could continue learning was to go to a much higher level like statewide and multiple congressional campaigns, and that would have been just an absolute life-consuming process.

When this opportunity came to be a part of the education office, it was something that was very appealing to me personally, in terms of the work that we do here at the center, but also was appealing to me intellectually. Plus, it brought me back to Santa Barbara where I was born and raised.

LD: Are you enjoying this work?

BR: It’s been eye opening, what I’ve come to learn about public education and particularly the areas of impoverished, neglected and delinquent youth. It’s been really eye opening. I thought I knew a lot about public education and I didn’t. I didn’t know exactly what schools are being forced to deal with and I didn’t fully understand the level of misperception that I think exists in the community about just how daunting those challenges are and how unfair it is for society to expect schools to meet those needs.

LD: It’s very challenging and in our community particularly, because there’s so much wealth, it’s really the haves and have-nots.

BR: We’re losing our middle class. We’re a community out of balance. … Since 1991, our student population went from 34% Hispanics, it’s now 57%; Anglos were 55%, they’re now 32%. There’s just a complete flip-flop. Almost one in five, 17% of children in Santa Barbara County live below the federal poverty line, and the federal poverty level is $19,000 for a family of four. So that’s a federal measurement that has a completely different reality on the ground here in Santa Barbara where $900 a month might get you a one-bedroom or studio apartment.

LD: I know that Computers for Families works on this issue by targeting the digital divide and providing computers and Internet at home for every student in the fourth grade. What else does Partners in Education do?

BR: Partners is a nonprofit. We are not a school, we are not in the business of doing what schools should already be doing themselves, we’re not about supplanting, we are about finding the right role that the community can play to be supportive of schools. But schools are charged with a particular set of things that they should be doing. We’re not here to take that burden off them. That should be their responsibility. We are here to support them, number one, and also to give business a voice in how schools are preparing the next generation of the workforce.

LD: But a lot of the things that should be the school’s responsibility, like for example technology, they just don’t have the dollars to back it up. It’s not that the will isn’t there, but there isn’t the money.

BR: Exactly. We just talked about this in our last board meeting, we’re very clear that we are not going to be in a position to go find all that money. We found a very cost effective way to meet some of the needs that low income kids have in accessing the Internet and technology and we found that that’s really significantly impactful in their ability to achieve academically and in the school’s ability to achieve system wide. …

I don’t think it’s really been clearly stated to educators and the broader community just what technology can bring in key areas that teachers are worried about, student achievement, parent involvement, student engagement in the classroom, and the saving of teacher’s time, which is a huge issue for educators.

LD: In my experience it still comes down to the level of an individual teacher’s engagement and comfort with technology. If they’re into it, they’ll use it and their kids will really benefit from it and if they’re not, it’s not a factor.

BR: And who can blame them when they’re so stressed and so focused on core curriculum areas? It’s difficult for a teacher to take any time away from a student who is below grade level in math and English.

LD: What do you think are some of the biggest challenges that we have in education?

BR: Schools are doing a really good job actually. If you look at student achievement system wide in the state of California, student achievement in every group has gone up. In English learners, in Latinos, in Anglos, in every group, student achievement in math and reading has gone up. The achievement gap is being addressed, but there are societal problems that are being thrust on schools and schools are being forced to deal with these. And I think, in some cases, in a lot of cases, they are unfairly held accountable or they are unfairly expected to do a job that they were never intended to do and that is being a social worker. Teachers are supposed to teach kids how to read and write and how to be good citizens. So I think the biggest challenge in public education are the challenges that society thrusts upon them unfairly.

LD: Switching gears now from society to you, if you could pick three adjectives to describe yourself, what would they be?

BR: Modest, good looking and visionary

LD: That’s the best answer I’ve had to that question–and the fastest.

(Laughter overheard from the office next door): Irritating, annoying, deluded …

BR: (Laughs) OK, I like to have fun, I try to be honest, and sometimes I’m insecure.

Vital Stats: Ben Romo

Born: At Goleta Valley Hospital; August 21, 1973

Family: Wife Geordie and daughter Ruby, 4-1/2 months

Civic Involvement: The Granada, Coastal Housing Coalition, CALM, Nonprofit Support Center, Student Aid Committee of the Santa Barbara Foundation

Professional Accomplishments: Founded Romo & Associates; District Representative and Primary Political Consultant for Walter and Lois Capps

Little-Known Fact: When Ben was a child his nickname was Benny Big Ears; he also went by Benjie the Dog.

 

Want to know more about Partners in Education?

A breakfast event, featuring State Superintendent of Public Instruction Jack O’Connell, will be held December 7, 2007 at Earl Warren Showgrounds from 7:15-9:00 a.m. If you would like to attend, please RSVP to Ben Romo by emailing benromo@sbceo.org or calling 964.4711 ext 4401.

 

Originally published in Noozhawk. Click here to read the story on Noozhawk.com.

Leslie Dinaberg Watches a Game With John Maloney

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Courtesy Freeimages.net by Naypong

Courtesy Freeimages.net by Naypong

Think herding cats is tough? Try organizing 2,900 kids into 268 teams, then dispersing them among 25 fields for games and practices each week. Once the kids are settled, then try keeping their parents in line. Sound like a challenge? It’s all in a day’s volunteer work for AYSO Commissioner John Maloney.

Leslie Dinaberg: When did you start volunteering with AYSO?

John Maloney: I started as a referee a long time ago, when I was 12.

I grew up around soccer. I played in college (at Lehigh University in Bethlehem, PA) and then when my youngest daughter Meghan started playing I started to ref and just went on from there, so that’s 12-13 years.

LD: And what was it like then?

JM: We had about 2,500 kids back then…we used to practice all over town and games were all over town. We didn’t have UCSB back then, Girsh Park didn’t exist, so on a given Saturday you had kids (all over town). You would have about one or two fields per location so it was tough getting goals set up and making sure we had refs at each field.

LD: What a huge logistic nightmare.

JM: We probably have actively involved over 20 people to help make things happen. Each age group has administrators that run it.

LD: How do people begin as volunteers?

JM: They start out coaching, and then they say “Have you guys ever thought of …” and we say, “No, how would you like to…” Suggestion is a great foot in the door to being a volunteer.

…We’ve got referee administrators for both genders. Making sure we have refs. …(There’s our) picture day coordinator, our volunteer coordinator, ….our party angels, that run the volunteer party at the end of the year. … People find things they like, you get them doing it and you try to get them to do it for five or six years so you get some consistency, and it helps.

LD: Do people generally stay for the life of their child’s involvement?

JM: Generally but … we get a lot of people who stick around after their kids grow up.

LD: What are the biggest challenges you face?

JM: There aren’t enough fields … we’re by far the largest youth sports organization in town. And for most kids it’s just from the week after school starts until the week after Thanksgiving, but for the talented kids that want to keep playing we have all-stars and that goes all the way to June or July.

LD: After all these years of involvement, do you think the girls and boys teams behave differently?

JM: Oh, absolutely. I’ve coached both and yeah, there’s a difference. You motivate them differently. In AYSO you don’t yell at kids, you try to keep it positive, but you can discipline a boy differently than a girl. … But both are really rewarding, especially this age group (8-10) because you see so much improvement throughout the year. You look at the first game and the last game and there’s a huge improvement. I just love to see kids when it starts to click for them.

LD: Do you have any tips for parents to be a better soccer/sports parent?

JM: Just watch. Every year we have problems with parents … the cheering stuff is good, but the parents that try to get into coaching that aren’t coaches … we get some that stand behind the goal and talk to the kids. We get some that counteract what the coach is trying to tell them to do. That’s kind of frustrating sometimes.

LD: I assume you’re not going to be the commissioner forever and ever and ever.

JM: Not if my wife has anything to say about it.

LD: What kind of advice would you give to your successor?

JM: Get a lot of people to help you, and don’t let things get to you. We’ve talked about mostly good stuff, but there’s stuff that I have to deal with every year that’s not too pleasant. We’re dealing with almost 3,000 kids, and 6,000 parents, and we’ve got divorces, restraining orders, one parent on the other, child protection issues come up.

LD: What’s your favorite thing about AYSO?

JM: What everybody says on the board is, “If I got paid I’d quit. You couldn’t pay me enough to ref this game with some of these parents. It’s a good thing I do it for free.” The board members get a really rough time at time. We’ve had these new coaches get hit with some of these parents who are just high maintenance…

For every little bad thing there’s like 20 good things. There’s so much. When you watch these kids just having a blast and get so excited at the end of the game is the best.

Name: John Maloney

Born: New London, Connecticut

Family: Wife Valerie and daughters Meghan, 17, and Carleigh, 14.

Civic Involvement: AYSO Commissioner; Sunday School Teacher at Holy Cross Church; runs the Society of Professional Engineers’ Math Counts Program for Santa Barbara and Ventura Counties

Professional Accomplishments: Electrical Engineer, owner of JMPE Electrical Engineering and Lighting Design with offices in Santa Barbara and Bakersfield.

Little-Known Fact: John’s first job after college was as a Ringling Bros. and Barnum & Bailey clown.

Originally published in Noozhawk

One on one with Rachael Steidl

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Rachael Steidl (courtesy photo)

Rachael Steidl (courtesy photo)

Recognizing the need for a centralized place for parenting information in Santa Barbara, Rachel Steidl created SBParent.com, which quickly became an indispensable resource for parents when it launched in 2002. Part Internet portal, part calendar and part bulletin board, today her business not only serves locals, it’s also the model for 18 other cities that have licensed the ParentClick.com technology.

Leslie Dinaberg: How did SBParent start?

Rachael Steidl: I was watching the frustration of how much work it was for parents to find resources. When I looked into it and tried to find out why it was so hard to get information, one of the things I realized was that advertising is so expensive and most businesses can’t afford to do it. My goal was to bring all of that word-of-mouth information under one central spot by making it affordable for businesses and nonprofits.

LD: How is ParentClick different than SBParent?

RS: Prior to (starting ParentClick) we were getting a lot of inquiries from people wanting to know how to get something like this going in their community. So we looked at what we had done over the last three years and decided that we could help fast forward them getting to where SBParent has gotten to by not having to do so much of the learning. So we created ParentClick. What we do is provide service agreements to these territory owners, which builds the technology for them, the website, gives them training and ongoing support, but they are in actuality their own business.

LD: So is it a franchise?

RS: It’s not a franchise in the sense that they have their own business name, their own business model, they set their own pricing. … We’ve also expanded services … for people who don’t have it in their city …we added travel with kids, children’s book and movie reviews, the recipe club and articles.

LD: Have you found that the other sites are different from Santa Barbara?

RS: It’s up to each territory whether they want it to make money and if they’re going to do sales, but to me, no matter what–and I have committed to this since the day I started, whether I was getting a check or not–is there will always be information for parents so that it’s not a waste of their time. Some territories are definitely stronger than others in terms of the consistency with which they are posting information.

But on SBParent, new information is going up every single day. When I was in Greece this summer I was posting information … we just don’t ever stop, because to me it’s a business, but we always look at it from the parent perspective.

… I would rather talk a potential owner out of doing the site than take a check from them for the wrong reasons.

LD: Is it still mostly a solo operation?

RS: Locally Julie Sorenson helps me, and she is really a huge, huge part of SBParent. But ParentClick has been solo. But we’re hiring.

… My daughter said to me the other day, “Mommy,” because she always told me she’s going to do my site when she grows up. She says, “I don’t know if I’m going to do SBParent.com when I grow up. I just think it’s too much work.”

LD: How and when do you work?

RS: My standard working hours, now that all my kids are in school, are really 9 a.m. to 2 p.m. I’ve gotten really disciplined, even though I still work out of the home, at not working on anything going on in the home–just working.

From 2 p.m. to 8 p.m. are my mom hours and then from 8 p.m. to midnight are usually work hours again. … My kids’ biggest complaint is my pulling up to pick them up from school on my cell phone, because I am literally doing calls until I pick them up. One of the things I tell a lot of the territory owners, as wonderful as it is working from home and as wonderful as it is being your own boss, it’s no less work–actually I think it’s a lot more juggling–it’s just that you get to control what those hours are.

I would not change it for the world because I get to be at all my kids’ things. … To me it’s worth working at night to be able to have that time with the kids during the day.

LD: Do you ever think it would be easier to have a job with set hours?

RS: Sure, but the funny thing is that even on my worst day where I’ll look at the big picture and go, did I make a mistake growing the company, did I make a mistake starting a business, I look at how it’s affected people and the emails we get or the great conversations with some of our territories, and I think you know what–I love what I do.

Vital Stats: Rachael Ross Steidl

Birthdate and place: 7/17/70, Los Angeles

Family: Twins Ashley and Whitney (9) and Emily (5); husband Jamie.

Civic Involvement: Teddy Bear Cancer Foundation, Board President; Women’s Fund of Santa Barbara, Oversight Committee; Santa Barbara Foundation, Katherine Harvey Fellows; Junior Philanthropists, Fund for Santa Barbara; Hope School PTA.

Professional Accomplishments: Goleta Chamber of Commerce Small Business of the Year, 2007; 40 under 40, Pacific Coast Business Times; ParentClick.com is now licensed in 18 cities, with more on the way.

Little known fact: Rachael’s parents had a great cookware store in Santa Barbara in the late 70s-80s called D. Crosby Ross, which was a cross between a Pottery Barn and a Williams Sonoma.

Originally published in Noozhawk

Cocktails in a secret garden: Breast Cancer Resource Center of Santa Barbara

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Breast Cancer Resource CenterThe stunning ocean views and lush backdrop of Cynthia and Eric Spivey‘s Montecito garden were surpassed only by the outpouring of generosity and good will at the Breast Cancer Resource Center of Santa Barbara‘s ninth annual garden party benefit. Chairs Daryl Stegall and Pamela Massey and their hard-working committee outdid themselves this year, raising more than $138,000 to benefit the BCRC, which provides a warm and welcoming place where people with breast cancer, and their loved ones, find a caring network of people (mostly cancer survivors) ready to answer questions, lend an ear, and help them obtain information to make informed decisions.

KTYD DJ Matt McAllister worked his auctioneer’s magic touch through a fabulous bevy of auction items, including a Surfing Photo Safari with Jeff Divine, which sold for $10,000; a one-of-kind custom necklace created by local jeweler Daniel Gibbings just for the event; a Sun Valley Snowboarding Vacation with World Champion and inventor of the snowboard, Tom Sims; and an evening of dinner and poker with Peter Noone, lead singer of Herman’s Hermits. Guests inhaled the smells of gorgeous roses from Rose Story Farm, sampled tasty treats from Ernie Price Catering and enjoyed the new Boomerang Australian Vodka and Wattle Creek wines, but perhaps the afternoon’s most moving moments came when former Assemblywoman Hannah Beth Jackson shared her story of receiving comfort from the BCRC after being diagnosed with breast cancer a year ago.

The Breast Cancer Resource Center celebrated its tenth year of service in Santa Barbara on October 13, helping more than 6,000 clients with in-house services–such as support groups; complimentary massage, Reflexology and Reiki treatments; and mentor programs–as well as community outreach and education programs.

Originally published in Noozhawk

Noozhawk Talks: One on One With William Macfadyen

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Bill Macfadyen (courtesy photo)

Bill Macfadyen (courtesy photo)

Soft-spoken, with a courtly politeness that seems more Southern than Southern California, William (Bill) Macfadyen doesn’t exactly conjure up images of your typical work-into-the-wee-hours, Red Bull-drinking, pimply-faced Internet entrepreneur. But with this week’s launch of Noozhawk, Santa Barbara’s first comprehensive, free online newspaper, he’s aiming to be the local daily on everybody’s lips–and laptops.

Leslie Dinaberg: Tell me about Noozhawk?

William Macfadyen: It is a community newspaper without the paper. There are two parts to it: it will be professional reporters, like yourself, doing original reporting on news, business, sports, real estate, nonprofits, schools. So there will be original content that we provide on the site, and then the real hook to the site will be to get the community involved through contributions from what I’m calling community contributors.

LD: Do you mean blogs?

WM: No, what we want to do is tie Noozhawk into the community by getting involved with all the networks that exist within Santa Barbara, communities within the community. That would mean a church or a club sports program or a school or a nonprofit or a business even …They can tell the story, submit their stories to Noozhawk and then we can help them get that word out about their organization.

LD: Will there be some way for readers to distinguish whether they are reading something from a member of an organization versus a professionally written and reported story?

WM: Yes, because the consumer needs to know what’s professional objective reporting, and what is a contribution from somebody who has an agenda … when it comes to a small nonprofit group or a school, they’re just really enthusiastic about their mission and want to get that word out. I think a community newspaper is uniquely suited to tell that story and we think Noozhawk will be able to do that in a way that a [printed] community newspaper, with all of its infrastructure, can’t possibly tell or afford.

LD: Explain the economics of that. Why is it easier to do that online?

WM: It’s so much easier to do that online because the Internet is infinite space. It’s basically free. There’s not an artificial or arbitrary limit on paging or a time.

LD: Will there be an editorial page?

WM: Noozhawk itself won’t take editorial positions or make endorsements on candidates or projects, what we want to do is foster debate on community issues that aren’t being covered or serviced anywhere else in town.

Santa Barbara is the greatest community in the world but we do have some really big challenges ahead of us: housing, transportation, the change in demographics, all of those issues are crying out for some kind of community dialogue and it just isn’t there. So what we want to do is offer a place where people can have that debate and discuss those issues and ask the questions that need to be asked, and maybe through that process we can help develop some solutions to some of those challenges.

LD: One of the things that I hear from people that are relying on the Internet now for most of their local news is that “it’s out there but there’s so much other stuff to sift through.”

WM: That’s kind of where this whole concept came in because anecdotally many, many people in town have come up with their own routines to find out what’s going on in their community. …The problem with that is … you’re not trained to go out and search for the news. …You’re not a journalist. And the news delivery really should be brainless … it should just magically show up on your doorstep, in your driveway, in your inbox, wherever, and you shouldn’t have to go looking for it. … What we’re trying to do is pull that all together and then basically be a one stop shop for people to get their news and then move on with their day. … There is no newspaper of record or information source of record. Noozhawk aims to change that.

LD: Where does the name Noozhawk come from?

WM: News hawk is slang for a newspaper reporter, so we just had a little Web 2.0ish fun with the news end of it and named it Noozhawk. Plus hawks are flying everywhere and they see everything.

LD: Why are you personally doing this?

WM: Because I’m not qualified to do anything else.

I’m too old for the Dodgers, although they could use me. I’m personally doing this because I’m very committed to Santa Barbara. I’m proud to live here. I love this community and I don’t like the fact that it’s not being served by its media. I think I know how to put together a quality news product, and I know I know the community, and what I’m trying to do is marry those two and fill a void.

LD: Why will this succeed when other start-up news ventures have failed?

WM: I have no idea what you’re talking about. (Laughs) Henry Ford said, “Failure is an opportunity to start anew only more intelligently.” And that’s what I am doing. I would not have undertaken this endeavor without the Beacon experience and part of that is, I think the Beacon was a fantastic newspaper. Certainly it served its readers very well. … But it failed as a business because we weren’t able to connect with the advertisers quickly enough. And so with Noozhawk, the genesis and evolution of that has been the opposite. I started out talking to advertisers first.

LD: So it feels like they are ready to embrace the Internet?

WM: That’s interesting because when we had the Beacon and we talked about the web part of it, the readership just wasn’t there yet … That dynamic and that whole attitude has changed. What I found in talking to those advertisers is that when I went back to them last fall and started talking to them about this project, their reaction was, “I’m done with print, it no longer works for me, it’s all about the Internet. Internet, Internet, Internet.”

When I first had the idea, older readers, retirees, who had been the core newspaper readers for generations, were resistant to the concept. …Then as time went on, and the Santa Barbara situation kind of deteriorated, I was finding even at the retiree level, the former newspaper reader level, those people were saying, “You know what. I’m actually finding my news online and it’s not that bad. I don’t really miss that routine.” Plus it’s environmentally friendly

LD: Are there any other models or any other communities that are already doing this kind of thing successfully?

WM: Not that I could find with a successful advertising model. … For this to succeed, the business community needs to support it and see it as a worthwhile endeavor that’s effective for their needs.

Without going into the details, I think Santa Barbara has some unique circumstances that are lending themselves to this idea here at this time. That said, I think you need to have some authenticity, and you need to really know the community. And I think we have some advantages in that area. The folks we have involved really know this community. Both Jim Farr (former publisher of the Goleta Valley Voice and Noozhawk’s Operations Manager) and I, obviously, were both community newspaper publishers. We don’t see eye to eye on a lot of things in the political spectrum but we’re both passionate about this community and want the best for it, and I think we have a certain respect and credibility in the community, at least in the business community.

LD: What’s the business model? How will this venture actually make money?

WM: Advertising revenue. It’s advertising supported, it’s free to use. We’re asking people to register for the daily email that goes out, but the idea would be that advertising is paying for the site in most cases.

LD: What about if the people at the table next to us were talking about Noozhawk, what would you want them to be saying?

WM: We want them to be talking about it all the time, like my gosh, it’s the most effective, more informative source for news and Information I’ve ever seen. I think at its heart, we want them to recognize Santa Barbara within Noozhawk’s website, The community that they know, we want to make sure that it’s reflected on the site.

It’s a great community, you know, I know it, everybody knows it, but too often it’s just invisible.

LD: What do you know now that you wish you would have known when you started the Beacon?

WM: You know, I thought when we started the Beacon that I really knew Santa Barbara and I didn’t. I had lived here at that time about 17 years, and just didn’t quite know or appreciate how interconnected everything was. And I think partly through the Beacon and partly through the Goleta Valley Chamber of Commerce, I think I have a great understanding and greater appreciation of how it all works, which is why I’m confident about Noozhawk’s success.

LD: When you’re not working, what do you like to do?

WM: It’s Dodgers Baseball and it’s killing me now.

LD: If you had to sum yourself up with just three adjectives, what would they be?

Persistent

Principled

Confident

LD: Is there anything else you want to tell our readers?

I would say that Noozhawk is as much about them, actually is more about them than it is about our community, and so for them to take ownership of the site and get involved, our community will benefit, because at the end of the day, they have more knowledge about what’s going on in the community collectively than any single news source does individually. We really want their involvement.

Vital Statistics: William M. Macfadyen

Born: Sept. 8, 1960, Chicago

Family: Wife, Missy; children, Will, Colin and Kirsten; one Alaskan malamute

Civic Involvement: Board chairman, Goleta Valley Chamber of Commerce; board secretary, Regional Legislative Alliance; board member, Coastal Housing Coalition and Santa Barbara Community Housing Corp.; past senior warden, All Saints By-the-Sea Episcopal Church

Professional Accomplishments: Co-founded the late South Coast Beacon newspaper, recipient of the California Newspaper Publishers Association’s General Excellence Award in its first year of eligibility; charter member, American Copy Editors Society

Little-Known Fact: Grandfather, Jack Macfadyen, founded the Malibu Times newspaper in the 1940s

Originally published in Noozhawk on October 16, 2007. Here’s the link to the original story.