Coalition gets creative with commerce

Alliance recasts creativity in terms of economic, educational opportunities

About 40 local creative professionals, including key players from the business, political and nonprofit communities, gathered recently to kick off a fundraising and awareness-raising campaign for the Alliance for Creative Commerce. The alliance is working to change the focus of the local economy to develop educational and economic opportunities based on creativity, communications and commerce.

“We want to change the economic basis for this region to rely on what comes out people’s heads instead of what comes out of the ground,” said Patrick Gregston, executive director of the alliance, explaining that much of the group’s philosophy comes from a book called The Rise of the Creative Class, by Richard Florida.

“Our vision is to take this creative class, which we can say encompasses virtually all of the people that do academic research, all the people that write, all the people that do graphics … and how do we generate that as a synergy that will make more of this business,” Gregston said.

One of the things the alliance would like to do is brand Santa Barbara as an area known for creativity, art and ideas, similar to Santa Fe, N.M., where people travel specifically to enjoy the vibrant art scene and culture of the area.

Another goal of the group is to create a strong enough network within the community to allow the people who commute to Los Angeles and elsewhere for jobs in the entertainment industry to work here.

One of the group’s first tasks will be to conduct a survey to discover the scope and economic impact of the creative community and establish a database of members, said Mark Sylvester, owner of Mixed Grill.

The creative commerce sector, according to the alliance, would come not just from traditional arts and entertainment, but also from other creative enterprises such as fashion, graphics, music, software, telephony and academic research.

With a fund-raising goal of $250,000 for the year, the money would enable the alliance to hire Gregston, currently a volunteer, as a full-time employee as well as to hold a brainstorming summit with members of the creative community. Right now the alliance is primarily supported by partnerships with the city and county of Santa Barbara, UCSB, SBCC and a few local businesses.

Membership costs $50 per year and includes regular networking mixers. The next one is scheduled from 5 to 7 p.m. Wednesday at Restaurant Nu, 1129 State St. It is free to members and $10 for nonmembers. For more information, visit www.thealliance.us or email info@thealliance.us.

Originally published in South Coast Beacon

Hope principals set goals high

Students aren’t the only ones that have to make the grade to be successful. Last week principals from the three Hope District schools presented their goals and plans to the Board of Trustees.

One of the themes that resonated throughout all of the presentations was the desire, as Monte Vista principal Judy Stettler put it, “to better address the individual needs of each child by challenging all students while meeting the academic needs of the high, average and low achievers and also teaching and valuing the whole child through the cultural arts, technology and health and fitness.”

That includes addressing the special needs of English learners, students with disabilities, those who are economically challenged, as well as GATE (gifted and talented education) students.

“It’s really a mandate that comes out of our data. It has to do with making sure that we are able to fulfill the performance goals for our significant subgroups,” said Vieja Valley principal Barbara LaCorte, who is working with staff to create a new model for the school’s GATE program.

To develop and promote moral and character education is another priority for the schools. While both Vieja Valley and Monte Vista plan to address concerns about bullying on campus this year, Hope School principal Patrick Plamondon said, “I don’t feel we have a bullying problem. I attribute a lot of behavior on the playground to the Character Counts program.”

Plamondon also said Hope School has a school-wide commitment to “every child a reader,” a program he attributed in part to librarian Mary Jo Chrestenson. “We have more volumes at Hope Library than at La Colina Junior High School,” he said.

All three principals praised their teaching staffs and gave kudos to parents for being involved in the schools both in terms of working in the classrooms and helping to fund many of the enrichment programs.

These presentations are part of a comprehensive process to better inform the Trustees and the community about each school’s yearly progress and goals, said Board President Joseph Liebman. The next board meeting will be on Monday at 7 p.m. in the Hope District Board Room, 3970 La Colina Road.

Originally published in South Coast Beacon on December 2, 2004.

Sansum gets $90,000 diabetes grant

Sansum Diabetes Research Institute (SDRI) received a $90,000 multi-year grant from the Santa Barbara Foundation to support the construction of a new Diabetes Research & Care Center, said Rochelle Rose, Director of Development.

The grant brings the total amount raised to date to $1.8 million toward the $2.7 million capital campaign goal.

Phase 1 of the renovation of the 5,000 square-foot patient care facility at 2219 Bath St. began in October and is scheduled for completion at the end of 2005. The state-of-the-art center will include a new community education center, metabolic training kitchen, medical procedure/surgical laboratory, and offices for a new diabetes educator, nutritionist, and pediatric endocrinologist.

Approximately 17,000 people in the Santa Barbara area have diabetes, Rose said.

One of the research projects in progress at SDRI involves identifying risk factors for Type 2 diabetes in local youth. With the increase in obesity and inactivity among teens, this type of diabetes (which involves resistance to the normal action of insulin by body tissues) is becoming more prevalent.

“We are seeing if we can develop a very simple test using a finger-stick blood sample …. to select out those high school students who look like they’re at particular risk of having the disease,” said Dr. David Pettitt, who heads up the project team.

Eating healthy food and living a healthy lifestyle are the best ways to prevent diabetes at any age. “Every invention of mankind is designed to let us do something with a lower energy expenditure. And it’s just getting to the point where we’re doing less and less,” said Pettitt.

“People can develop little tricks, like instead of driving all the way to work or all the way to school, they can park a mile away like I do and walk a mile twice a day,” he said.

SDRI offers free community education and diabetes prevention classes year-round. For more information on programs or to donate to the capital campaign call 682.7638 or visit www.sansum.org/research.htm.

Originally published in South Coast Beacon on November 18, 2004.

Policies throw wrench into school programs

The charms of a one-size-fits-all approach to high school education are obvious. Parents – especially middle-class parents – want to believe their children are destined for college and white-collar careers. But not everyone is suited for the academic world, and society and our economy depend on the skills of people who build things, make things and fix things.

The challenges of providing a comprehensive high school education that truly meets the needs of all students have become even greater with the passage of federal legislation like the No Child Left Behind Act, or NCLB. Local leaders in education and business recently gathered to discuss ways to strengthen technical education offerings while continuing to meet academic requirements.

“Comprehensive high school used to be, in some sense, a shopping mall high school, where students would go from class to class (with) not much connection in between … Teachers didn’t really even talk about what was being offered from department to department – that’s gone,” said Jan Zettel, assistant superintendent secondary education for the Santa Barbara School Districts.

“With the stringent accountability measures that we’re finding in NCLB … no longer can we have those individual teachers in the classrooms not talking, not sharing and not working together,” he continued.

Zettel recently attended the state’s first High School Summit in Sacramento and shared some of the highlights.

“Career technical skill attainment is an empty victory without the mastery of academic skills. So a student who is able to set up an excel spreadsheet but has never mastered percentages, has no idea how to write a formula to calculate a sale price when you have mark-up percentages, that doesn’t work,” Zettel said.

“Students who are in those academic classes master those skills at both the knowledge level and the comprehensive level that will get you a diploma but it won’t get you a job. Not in today’s market.

“… We need to continue to push for small learning communities … your academies, your magnet programs, working together with business partnerships, those are key,” said Zettel. “… Because if we don’t educate all kids to the highest level, college preparatory level, our economy is going to tank.”

A broad coalition of California business and education organizations – including the California Chamber of Commerce, California Building Industry Association, California Restaurant Association, and California Industrial & Technology Education Association, among others – recently banded together to relay to Gov. Arnold Schwarzenegger their concerns about career and technical education.

“The impacts of a weakened career and technical education system have been felt by both our students who are increasingly leaving our public schools without employable skills and employers who face significant challenges in recruiting and retaining skilled workers to meet the needs of the marketplace,” wrote the coalition.

Among the group’s recommended guidelines for education policy: Greater flexibility and choices for the student learning experience; a stronger emphasis on hands-on skills training and education; and attention to the relevancy of education to the economy.

Along those same lines is the TRADART Foundation, formed in Santa Barbara about four years ago to support the skilled trades and career technical education. The group advises the Dos Pueblos High Construction Academy, provides continuing education classes for employed construction workers and summer internships for high school students.

TRADART board member Frank Schipper summed it up: “Expecting all high school students to complete a college preparatory curriculum ignores the range of skills and education required by the labor market today. … High school programs need to engage all students, be relevant to their futures and be academically rigorous. … Career technical education can and must be an integral part of this effort.”

Originally published in South Coast Beacon on November 11, 2004.

Blum finds freedom with her openness

Marty Blum

Marty Blum

Living your life under a microscope is just part of the job for most politicians, but having your breasts on display, so to speak, is another story. That’s basically what happened this summer, when Santa Barbara Mayor Marty Blum announced she was undergoing treatment for breast cancer.

“Everybody knows an awful lot about my body right now,” said Blum, who had a double mastectomy on July 28.

While some have criticized her for going back to work (part-time) only two days after her surgery, Blum said it made her feel better to keep going.

“I didn’t just feel like sitting still or lying down,” she said.

Part of her motivation for returning quickly was to let city employees know that she was going to be fine.

“Walking in here to me was a big statement, because of the fear that it would be a long haul,” Blum said from her City Hall office.

Luckily for Blum and for the city, she didn’t need chemotherapy or radiation treatment. She still sees her surgeon to check her progress regularly and is taking a drug to block potential cancer cells; otherwise she hasn’t missed too many beats.

Blum still thinks about the cancer every morning when she gets dressed.

“I have these little prosthesis I have to put in my bra, so I think about it, but not in a negative way. It’s almost a positive experience for me,” she said.

“I know I’m changed but it’s OK.”

She was also surprised and gratified by the community support.

Now Blum is working with a coalition of health-care groups to bring a mobile mammogram machine to Santa Barbara, to help ensure all women can have the same early detection. She also wants to help bring the discussion of breast cancer prevention and treatment even more out into the open.

And the fact that so many in the community are also worried about her health makes her ever more diligent.

“Now that I’ve had this they feel closer to me in some ways,” said Blum, noting that people come up and tell her their cancer stories. “People have a lot on their minds, so it’s OK if they want to share it with me.”

After all, she shared her story with them, and feels happy about that decision.

“The negative of being out there in the world publicly and bearing all is outweighed by all the positives,” said Blum.

Originally published in South Coast Beacon

Schools share in afternoon recreation programs

“I find myself in a position to share good news, good news, good news,” said Nancy Rapp, the acting Parks and Recreation Director, addressing a joint session of the Santa Barbara City Council and the Board of Education. “This is probably the strongest relationship that we have had in years.”

The Parks and Recreation Department shares facilities with the school districts and does the after-school scheduling for the fields. Among the projects Rapp said are planned: improved lighting at La Colina and Santa Barbara Junior High Schools, renovations at Ortega Park which will include easier pickup and drop off for Santa Barbara Junior High students, and the exploration of synthetic turf use at various facilities.

She also reviewed the status of 14 different joint-funded elementary school and junior high after school programs. The elementary programs include A-OK! Afterschool Opportunities for Kids, which costs parents $25 per month and targets underachieving students at Franklin, Harding, McKinley, Adams and Cleveland Schools; and the Recreation Afterschool Program (RAP), which is open to all students at Caesar Chavez, Open Alternative, Washington, Roosevelt and Monroe Schools, and costs $74 per month. While the A-OK! Program is only open to qualified students, the RAP program is open to all, and Rapp emphasized how inexpensive that program is compared to fees between $200 and $315 per month at the YMCA and other similar programs.

The city also administers junior high afterschool sports and arts programs at all four junior high schools, which cost participants $36 per semester.

All of the publicly funded programs at the elementary and junior high schools have scholarships available as well, said Rapp. For more information call 564-5495.

Originally published in South Coast Beacon on October 14, 2004.

Ellwood teacher gets an A+ for Energy

While most teachers were kicking up their heels with joy at the end of the last school year, Ellwood’s Deborah Gans was digging hers in … to submit a last minute grant application. The effort paid off: last week global energy provider BP awarded Gans $10,000 to help teach her sixth grade students about energy and how it affects their lives.

The end of the school year is crazy for teachers, especially those with graduating sixth graders. “It’s total chaos,” said Gans, who didn’t even think about the “A+ for Energy” application until about June 22. It was due the end of that month. Gans said she just started dreaming about what she would do with her class if she had that $10,000, an unheard of program budget in these tight economic times.

Among the wish list projects Gans and her class will now get to see happen: the creation of solar cars and a solar car raceway; field trips to oil rigs, a sanitation plant and a landfill; creation of an electronics circuitry lab; and water wheels and wind energy demonstrations.

The other Ellwood sixth graders will also benefit from Gans’ grant. Each class will get its own electronics lab, digital camera and other specialized equipment. Sixth grade students will also design an online scavenger hunt and a coloring book for the primary students, to help share what they’ve learned about energy use and conservation.

Gans also plans to get the other Goleta Schools in the act by challenging them to a competition to cut the most electrical and water usage and recycle the largest percentage of reusable material. “The winning school gets a prize … it’s going to be an ice cream feed,” she said.

BP’s A+ for Energy program awarded $2 million in cash grants to 1,075 California K-12 teachers who use innovative ideas to teach kids about energy and energy conservation. The winning teachers and their principals, including Gans and Ellwood School Principal JoAnne Meade Young, attended a celebratory awards event Oct. 5 at Universal Studios’ Globe Theatre.

“The party was really nice and they even paid for our substitutes,” said Gans, showing off fun pictures of herself and Young starring with Marilyn Monroe, the Nutty Professor and Doc Brown from Back to the Future. “My favorite picture is actually this one,” she said. “They had a red carpet for us.”

“The program is all about enhancing teachers’ efforts to create a spark in a child’s mind, encouraging them to reach further, be creative and excel,” said Irene A. Brown, BP’s Director, California Community Relations.

Gans was the only South Coast teacher selected from more than 5,000 applications from all over California. Each grant recipient will also get a scholarship to attend a five-day energy training conference hosted by the National Energy Education Development (NEED) Project in Long Beach in the summer of 2005.

“BP (probably best known to Californians probably through ARCO, its West Coast gasoline brand) knows that teachers set the standard for excellence in education,” said Brown.

Sounds like an A+ to us.

Originally published in South Coast Beacon on October 14, 2004.

What Do They Mean?

Decoding the language of housing

Are you confused by the bureaucrat-speak often used to describe various housing elements and policies? We were, too, so we put together a glossary to help you understand the language.

Affordable Housing

In the city of Santa Barbara the term means households should not be required to pay more than 30 percent of their gross monthly income on rent and utilities, or 35 percent on house payments, homeowners’ association dues, insurance and property taxes, and that the unit should remain affordable to subsequent residents or owners throughout the term of the affordability controls. Specific affordability requirements vary depending upon whether the housing is for rental or sale.

Area Median Income (AMI)

The Housing and Urban Development Department determines the “Area Median Income” for areas throughout the nation, and updates the figure approximately yearly. Municipalities use this figure as a basis for calculating the maximum rents and maximum sale prices permitted under various affordable housing programs. The current annual AMI for a family of four in this area is $64,7000.

The city of Santa Barbara uses the following guidelines to define income:

Income Percentage of Category/Area Median Income

Very low Income 50% or below

Low Income +50% – 80%

Moderate Income +80% – 120%

Middle Income +120% – 160%

Upper-Middle Income +160% – 200%

Density Bonus

When a municipality allows development of a greater number of units than would normally be allowed under the existing zoning. In general, as a trade-off, some of the units on the site are then subject to rent restrictions or resale controls.

Inclusionary Housing Programs

Designed to increase the availability of housing opportunities for middle-income and upper-middle income households. Programs, which vary throughout the South Coast, include requirements for larger projects to provide a specified number of inclusionary units within the project or pay in-lieu fees to be used toward producing more housing at an alternate site.

Sweat Equity

A term used by Habitat for Humanity in which recipients of low-cost housing are required to put in a certain number of hours of labor to build the house.

Originally published in South Coast Beacon on October 7, 2004.

St. Vincent’s project digs into future for housing

170 affordable units will be ready in 2006

The largest affordable housing project in Santa Barbara’s history broke ground Wednesday. When completed in early 2006, the St. Vincent’s affordable housing project will provide 170 new low-cost rental units to the community, 95 of which will be reserved for low-income seniors, and 75 of which will be for low-income families.

The project, located at 4200 Calle Real near Highway 154, has taken more than seven years of planning, fund raising, negotiating and coordinating between St. Vincent’s Daughters of Charity, Mercy Housing, the city, the county, the Hope and Santa Barbara school districts, builders Melchiori Construction and Walton Construction, and various other government and nonprofit entities.

“Although they say it takes a village to raise a child, apparently it takes a universe to raise a house,” Sister Amy Bayley of Mercy Housing said as she thanked the many people who worked to bring the project to fruition.

The total combined cost of the housing development, improvements ments to existing administrative buildings, creation of an adult day health center, and establishment of an operating endowment is estimated at $57 million.

“Rejoice with us. The dream of providing a safe haven for families and seniors is finally becoming a reality. We are thrilled that we are able to respond to this need for the Santa Barbara community,” said Sister Alicia Martin of St. Vincent’s.

Part of the reason the project took so long to break ground was its 19-acre site, which has a creek running through it. The property also had to be annexed from into the city from the county in order to make it eligible for redevelopment agency funds, said city housing and redevelopment manager Dave Gustafson.

Mitigations to the school districts were another factor that had to be negotiated. Because the property feeds into the Hope Elementary School District and the Santa Barbara High School District, they will share the $400,000 development fee to help offset the cost of providing additional classrooms, teachers and other support for the students the project is expected to bring.

The Hope district only has three schools, so the impact of the estimated 60 additional students is much more significant than it will be on the high school district. In recognition of this, the St. Francis Hospital Foundation generously pledged an additional $150,000 to help the district, said school board member Michael Underwood

Even though St. Francis Medical Center closed before the St. Vincent’s project got off the ground, its owner, Catholic Healthcare West, still met the financial obligation to the schools, said Bayley.

The site is currently zoned as part of the Vieja Valley School District, although that might change.

“The board is always looking to make sure that the socioeconomic balance is spread as equally as possible within the district … so that will be something that we be re-evaluating … in addition to our enrollment that we have, and the availability at each of our three school sites,” Underwood said.

Mercy Housing will act as landlord for both the senior and the family units, and expects to begin taking applications late next year. Households with incomes at or below 60 percent of area median income ($38,820 for a family of four) will be eligible for the two-, three-, and four-bedroom family units. The one-bedroom senior apartments will be available to seniors with a head of household 62 years or older, with incomes at or below 50 percent of area median income ($22,650 for a one-person household or $25,900 per year for a two-person household).

Originally published in South Coast Beacon

Firefighters Alliance benefit features Travolta film

Santa Barbara Firefighters Alliance to host the premiere benefit of Ladder 49 at the Arlington Theatre Sept. 30

Ladder 49 poster

Ladder 49 poster

What started out a few months ago with a simple drink at Holdren’s, is quickly igniting into a new nonprofit, the Santa Barbara Firefighter’s Alliance.

“We should really try to do something to support the firefighters,” was Betty Stephens‘ initial thought after meeting with City Fire Captain Franc Chacon and County Fire Captain Dave Sadecki last spring. The idea quickly uh, caught fire, and soon Stephens had herself a working board of volunteers eager to assist local fire agencies by raising money to buy them the up-to-date equipment and safety gear the government no longer provides. The alliance also wants to assist firefighters and their families who suffer catastrophic circumstances.

The firefighters are always doing so much for everyone else, it’s just time we did something for them, said Stephens. “They’re the most humanitarian people as a group that you can find. … I think the firefighters are sort of like Sara Lee. Nobody doesn’t like Sara Lee and nobody doesn’t like the fire fighters.”

Many of the board members have themselves experienced the dangers that firefighters face every day. For example, Seymour Fletcher had his home on Refugio Road threatened by the recent Gaviota fire and Margie Niehaus and her husband survived the attack of the World Trade Center on Sept. 11, 2001.

It’s actually amazing what a broad spectrum of the community has have become involved in the organization because they’ve been touched by the work that firefighters do, said board member Andy Rosenberger.

Supporters include the students at Santa Barbara High’s Multimedia Academy. Senior Aimee Pepper designed the organization’s logo and is working with fellow seniors Chase Kidd and Michael Vierra to develop a website.

Initially the group planned to have its first event — the Fireball 2005 — in January, but board member Bruce Corwin, who owns the local Metropolitan Theatres, was able to get Touchstone Pictures to donate the firefighting-themed film for a benefit performance next week.

“We weren’t even counting on this Ladder 49 premiere,” said board member Arlene Geeb. “It’s just a wonderful thing that happened.”

The benefit screening of the film, which stars John Travolta and Joaquin Phoenix, will be held Sept. 30 at 7:30 p.m. at the Arlington Theatre, with a Chief’s Reception at 6:30 p.m. Tickets are $25 for general admission and $100 for preferred seating and the reception. Tickets are available at the Arlington Box Office, Ticketmaster outlets, by phone at 963.4408, or online at www.ticketmaster.com.

For more information about the Santa Barbara Firefighters Alliance call 967.6294 or 685.1432.

Originally published in South Coast Beacon