Alliance recasts creativity in terms of economic, educational opportunities
About 40 local creative professionals, including key players from the business, political and nonprofit communities, gathered recently to kick off a fundraising and awareness-raising campaign for the Alliance for Creative Commerce. The alliance is working to change the focus of the local economy to develop educational and economic opportunities based on creativity, communications and commerce.
“We want to change the economic basis for this region to rely on what comes out people’s heads instead of what comes out of the ground,” said Patrick Gregston, executive director of the alliance, explaining that much of the group’s philosophy comes from a book called The Rise of the Creative Class, by Richard Florida.
“Our vision is to take this creative class, which we can say encompasses virtually all of the people that do academic research, all the people that write, all the people that do graphics … and how do we generate that as a synergy that will make more of this business,” Gregston said.
One of the things the alliance would like to do is brand Santa Barbara as an area known for creativity, art and ideas, similar to Santa Fe, N.M., where people travel specifically to enjoy the vibrant art scene and culture of the area.
Another goal of the group is to create a strong enough network within the community to allow the people who commute to Los Angeles and elsewhere for jobs in the entertainment industry to work here.
One of the group’s first tasks will be to conduct a survey to discover the scope and economic impact of the creative community and establish a database of members, said Mark Sylvester, owner of Mixed Grill.
The creative commerce sector, according to the alliance, would come not just from traditional arts and entertainment, but also from other creative enterprises such as fashion, graphics, music, software, telephony and academic research.
With a fund-raising goal of $250,000 for the year, the money would enable the alliance to hire Gregston, currently a volunteer, as a full-time employee as well as to hold a brainstorming summit with members of the creative community. Right now the alliance is primarily supported by partnerships with the city and county of Santa Barbara, UCSB, SBCC and a few local businesses.
Membership costs $50 per year and includes regular networking mixers. The next one is scheduled from 5 to 7 p.m. Wednesday at Restaurant Nu, 1129 State St. It is free to members and $10 for nonmembers. For more information, visit www.thealliance.us or email info@thealliance.us.