Tag Archives: South Coasting

Little red wagon takes the cake

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Cake by Sarah Farmer of Sugar

Cake by Sarah Farmer of Sugar

Sarah Farmer delivers the baked goods in Big Apple exhibit

Launching imaginative voyages for boys and girls since 1917, and glorified in a 1992 movie, the ubiquitous little red Radio Flyer wagon chalked up another adventure recently. Local cake artist Sarah Farmer, of Sugar, relied on one in her journey to New York City’s Grand Central Station, where she was among the 50 leading sugar artists showing off their creations at the largest wedding cake event ever held.

Farmer said she was thrilled to be invited to the event, called Cakewalk at Grand Central, and hosted by Brides Magazine and Martini & Rossi, but getting her three-foot tall confection to New York was a challenge, to say the least. The stunning, complicated, Moroccan-themed wedding cake, inspired in part by Chef Karim’s Restaurant in Victoria Court, had its own airplane seat, but still had to be completely deconstructed for the trip.

Plus, the original vision of the two boxes in which the cake would travel had to be modified into three boxes at the eleventh hour.

“Then I had to figure out how to get these three boxes through the airport,” said Farmer, who credits local United Airlines staff members Tim Crews, Aaron Muller and Sean Russer with helping her — and her cake — make it safely to Grand Central Station.

And then there’s the little red wagon belonging to her daughter, Lily.

“It was a Radio Flyer that my sister had found on the side of the road … this beat-up thing covered with leaves and rust and sticks hanging off it, and I thought, that will work,” she said. “By the end of the trip I had named her Lucy, because I thought this is more than just a wagon, this is my personal assistant.”

Stretching the limits of her creativity is nothing new for Farmer. Along with partner Kirsten Soria, who is the baker half of the duo, they’ve created completely edible cakes that look like a Monopoly Game, Manolo Blahnik shoes, Academy Award statues, Santa Barbara’s downtown district, Michael Jackson and an exact replica of the Four Seasons Biltmore Resort.

“Every artist’s dream is to make a living doing what they love,” said Farmer, who studied illustration and design at the Fashion Institute before fate intervened and she began working with baked goods at Debbie’s Delights.

“For me, cakes are clay. Cakes are a canvas. Each one is a personal challenge to me to create something new and fantastic,” Farmer said. “Everything I have ever studied, painting, sculpture, graphic design, illustration, jewelry design, all comes into play when creating our cakes.”

In addition to the dozens of weddings, birthdays and events on the docket for Sugar, coming up soon is a Halloween photo shoot commissioned by Child Magazine. It’s a safe bet that whatever witchy creation Sugar comes up with will not only be incredibly clever, but extremely delicious as well.

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For more information visit, www.sugarcakes.com. Sugar is open by appointment only Thursday-Saturday. Call 683.5600 or 452.4659 to schedule a complimentary tasting.

Originally published in South Coast Beacon. Click here to read the story on that site.

Generation BMX

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Young racers test their mettle with their pedals

Faster, higher and often younger than you might imagine, BMX racers are tearing up the dirt at Elings Park every Friday night.

Elings Park BMX (courtesy photo)

Elings Park BMX (courtesy photo)

The sport, which first became popular in the 1970s, is one of the fastest-growing competitions in the country, partially due to the popularity of the X Games and BMX-inspired DVDs, video and computer games. BMX (bicycle motocross) is scheduled to become an Olympic sport in 2008 and, according to Dale Bowers, track director of Santa Barbara BMX, there are three or four local bikers who “could be peaking” at that time.

Several local BMX racers will be competing in the National Bicycle League NBL Grands in Louisville, Ky., this weekend, including Logan Beebe, Chris Burke, Austin Davis, Michael Davis, Austin Hamilton, Jarrett Kolich Kolich, Amber Melgoza, Brianna Wiley and Jason Wiley.

While the level of expertise in Santa Barbara is high, Bowers emphasized that there’s a BMX skill level race for everyone, including beginners — and grownups. If you can ride a bike, you can BMX, which means there are some pretty impressive 5- and 6-year-olds out there.

Racers work their way up, depending on their age and how good they are, said Scott Berry, a 13-year-old La Colina Junior High student.

“I saw commercials on TV and really wanted to try it … we came up on a Friday night and just watched,” he said. “I just liked what I saw and wanted to try it.”

Bowers recommended that interested families follow Scott’s lead: just come to the track and check it out. “It doesn’t cost anything to come in and watch. Not much you can do for free on a Friday night, and its exciting entertainment.”

For participants, too, BMX is very affordable, said Scott’s mother, Debbie Carder.

It costs $45 per year to join the NBL, with a 30-day trial membership available for $30 (which is credited toward the full membership). Races, which take place most Fridays beginning at 6 p.m., are $8, and practices, at 6 p.m. Wednesdays, are $5.

“They’re so helpful, too,” emphasized Carder. “Even the older kids … they take the time to help the little ones. They go out of their way. They’re not snotty. They just take them under their wing … without being asked. It’s kind of like a family in a way.”

Originally published in South Coast Beacon

First Time Home Buyers: Adventures in Home Buying

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Image by phanlop88 freedigitalimages.net

Image by phanlop88 freedigitalimages.net

Sometimes the first house you have your heart set on isn’t the one that you’re meant to have. That was the lesson Gloria Herrera and Martin Ibarra learned during their recent home-buying adventure.

After losing bids on several homes, the couple, who share a home with their daughter and Ibarra’s mother, was ready to compromise on their dream house. While they really wanted to stay in Santa Barbara, they also looked at properties in San Ynez and Buellton. Plus, they needed at least three bedrooms and they didn’t want a condominium.

This market is very competitive and difficult, said their Realtor Nicole Dinkelacker, who’s with Remax in Goleta. “It’s a lot more complicated than just finding a property.”

In the case of Herrera and Ibarra, Dinkelacker was ready with the check for a “compromise house,” when she found out that another property they had bid on earlier was available for an additional $5,000.

“Usually $5,000 you’re like oh my God, $5,000,” said Herrera. “At this point, $5,000 was like $5 to me … for a bigger property and an extra room.” Herrera said she thought the fact that she and Ibarra are both native Santa Barbarans (who met at Santa Barbara High School) was what sealed the deal for the home they eventually purchased for $700,000.

The four-bedroom, two-bathroom home on a 900 square foot lot on Noma Street in Carpinteria was a good buy, compared to what was available in Santa Barbara. “We lucked out,” said Herrera, noting that in addition to more square footage, most of the house had new carpet and had been newly painted.

Regarding making home improvements, “It’s not like you have much money left after buying the house. You pay your bills and you pay your mortgage and then … Home Depot,” said Herrera.

“Yeah, we tend to be at Home Depot a lot more, that’s for sure,” laughed Ibarra.

“When we first got the house, it wasn’t as pretty. I put in palm trees and flowers. … I think a year from now it will definitely be a lot more how we envisioned it. …You only have the weekend to really do much.”

Although fixing up the house is an ongoing project, Herrera said she’s ready to relax and enjoy the house for a while. “Even though it’s a very tight budget, … you kind of spend your weekends here at home. Sometimes it’s by choice and other times because you really have no other form of entertainment you can afford. But at least it’s yours and you know that little by little, it will get easier. … We have something that a lot of people have a hard time trying to obtain.”

“I know she had her heart set on the first house … and I know when that didn’t come through she got down. But like I told her, it’s either meant to be or not,” said Ibarra. “(I told her) we’re going to find something down the road that’s going to be much better. And soon we were able to find this.”

Originally published in South Coast Beacon

Enterprising Women Make Connection

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Stockimages (freedigitalphotos.net)

Stockimages (freedigitalphotos.net)

N.E.W. helps budding business owners balance networking and families

By LESLIE DINABERG

SOUTH COAST BEACON

Hanging out with the women of N.E.W. you get a great sense of energy, optimism and, dare I say it, sisterhood. This is indeed a network of enterprising women.

The 13 members — all of whom market their services to families on the South Coast and beyond — have met informally for the past year and a half to network and share information, and now they have a new enterprise, a quarterly newsletter called the Parent Connection.

The second issue of the Parent Connection comes out this week. Filled with useful information for parents — such as etiquette tips from Tara Stockton of Mind Your Manners, as well as discount coupons from member businesses — the newsletter is free and can be found at local libraries, doctors’ offices and family-oriented businesses.

Rachael Steidl, who owns sbparent.com, an Internet portal that caters to local families, said she started N.E.W. because she had met so many women who, like her, were balancing families and business ownership, and thought it would be a neat opportunity to connect people with similar goals.

Surprisingly, at that first meeting, almost none of the women knew each other even though they were targeting the same demographic, Steidl said.

“Being part of N.E.W is so valuable to me because we are all women with businesses that may be different but the joys and stresses of owning a business are the same,” said Jennifer Caesar, who owns My Gym Children’s Fitness Center. “The understanding, support and advice of other women who are going through the same ups and downs is so helpful.”

“It’s great to discuss ideas on topics such as networking, marketing and advertising with other business owners, and with this group of creative women we come up with some great ideas for each other’s businesses,” said Dr. Trevor Holly Cates of the Santa Barbara Center for Natural Medicine.

Another important element of the group is fostering good corporate citizenship.

“We strategize on how to make our community better through fund raising, awareness and donating to great causes,” said Michelle Bexelius, who owns Homegrown Photos.

“I wish more businesses were not just networking but supporting things,” said Steidl, who is teaming up with Moms In Motion founder — and fellow N.E.W. member — Jamie Allison to present the second annual Mother Day 5K & Family Festival on May 7, as a benefit for Village Properties Realtors’ Teacher’s Fund and Postpartum Education for Parents (PEP).

In addition to the philanthropic aspect, N.E.W. members’ supportiveness of each other distinguishes the group from other business organizations.

“Bryn Evans (co-owner of Hopscotch and the lone man in the group) made a comment — if this had been men it would have been so different, you’re so supportive, so enthusiastic,” Steidl recalled.

Some of the adjectives members used to describe their colleagues included generous, intelligent, committed, humorous, inspirational, creative and innovative.

“It takes a lot of creativity and guts to start your own business and manage it well. These women inspire me to continue working hard to grow my business,” Cates said.

In addition to sbparent.com, Mind Your Manners, My Gym, Santa Barbara Center for Natural Medicine, Homegrown Photos, Moms In Motion and Hopscotch, group members include Kim Clark of Baby Boot Camp, Sonia Diaz-Ebadi of Pizza Mizza, Marietta Jablonka of A Stork Was Here, Danielle Kling of The Dining Car, Suzanne Shea of Envirobaby and Carol Tricase of PEP.

For more information on N.E.W., visit www.sbparent.com.

Originally published in South Coast Beacon on May 5, 2005.

It’s all about hue!

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Image by gubgib freedigitalphotos.net

Image by gubgib freedigitalphotos.net

Gone are the days of a one-color-fits-all approach to decorating. Now homeowners are choosing colors to illicit a mood and perk up a room’s decor.

Wall color is one of the easiest and least expensive ways to add some color to your home, said Pat Musarra, owner of Affordable One-Day Design.

Ralph Lauren even offers Color Testers, a new product line that allows you to sample the complete palette. Each Color Tester packet provides paint coverage in a satin finish for 2-foot by 2-foot sections of wall, retails for $3.99, and may be purchased online at www.rlhome.polo.com.

Even if you’re leery of paint, with so many varieties of home accessories available, it’s easy to start small and experiment boldly with color on items like throw pillows, vases, candles, slipcovers, candy dishes, sheets and towels and table linens.

“New lighting is very important. Just changing lampshades can have an enormous impact,” said Musarra, who also recommended taking a look down at your floors. “Area rugs or maybe pulling up wall-to-wall carpeting and laying down a hardwood floor or some kind of new laminate floor … Especially if the wall-to-wall carpeting is old or the color’s outdated.”

In addition to freshening your home’s look, colors can be used to create a mood.

“Red will wake up a room,” said interior designer Rosemary Sadez Friedmann. “It should be used as an accent in accessories, part of a pattern in upholstery or one impressive chair or bench. Red is a good color to have in a nursery because it stimulates and aids the development of neural connections in an infant’s brain.”

Musarra said she’s seen red — and other bright colors — used a lot as a kitchen accent color, with coffee makers, mixers and other small appliances now available in a wide variety of colors.

Orange is another color that is “uplifting, stimulating and enlivening,” according to Barbara Richardson, director of color marketing for ICI Paints. “It has the ability to raise our spirits and to make us feel optimistic — a quality that is in high demand right now.”

“Yellow would be a good color for a workout room, particularly if aerobics were involved. It’s also a good color for a game room, study or office because it helps to keep you attentive. A yellow bathroom will take the chill out of the air,” said Friedmann.

Whatever color you choose to update your home’s look, experts advise you start small, with maybe a few throw pillows or some new kitchen linens.

“It’s amazing how many inexpensive ways there are to update your home,” said Musarra, who specializes in quick and cost effective design strategies.

Musarra charges a flat fee of $200 for her services, which include a two-hour home consultation, followed up with a written design plan.

“I also restyle the room for you while I’m there,” she said. “Move furniture in, move some out, re-hang artwork, re-group accessories, and give a room a whole new makeover, using basically what the client has and at the same time, offering suggestions as to what she or he should buy to complete the look they’re trying to achieve.”

What colors are hot

“It” is either Violet Tulip, Coraly Orange, Full Bloom (a Salmony Pink) or Turquoise Blue, depending on which expert you ask about the “it color” in home decorating this year.

“I’m seeing a lot of pinks and salmon and turquoise and brown, not my favorites, but I am seeing a lot of those colors,” said Pat Musarra, owner of Affordable One-Day Design.

Pantone – the company that crowned violet tulip as this year’s queen – has even created a new color system called Colorstrology, which “infuses elements of astrology and numerology with the spirituality of color.”

According to Michele Bernhardt, creator of Colorstrology, 2005 will resonate with spirituality and healing.

“The year will begin with a heavy influence in regard to foreign affairs, education, religion and sports. Peace, balance and cooperation in all types of relationships will be a major theme and can also be a major challenge. Violet tulip can help us see past our differences while dissolving our feelings of separateness,” said Bernhardt.

At www.colorstrology.com, you’ll find your personal birth color, along with a personality profile and advice on your color vibe. September, for example, is Baja Blue, “a divine and alluring color that resonates with beauty, purity and wisdom.” This color “can help ease tension and promote tranquility,” making it an ideal choice for a bedroom or a yoga studio.

Taking the color horoscope a step further, a Virgo born on Sept. 8 would have Etruscan Red as their personal color for the year, a color that “corresponds with depth, vitality and passion.”

According to the site, “wearing, meditating or surrounding yourself with Etruscan Red inspires you to move through life with energy and wisdom.”

Sounds like a good color to decorate the office.

What color is your mood?

Here are some color guidelines based on the type of mood you want to create.

RED__Use red for excitement. It is associated with power, passion, dominance, activity and heat. It represents youthfulness, impulse and intensity. Red is also a grounding color and can make you feel secure.

ORANGE__Orange represents excitement and can be stimulating. It can make you feel like hurrying and that is why it’s usually a color used in fast-food places and quick mart-type stores. They want you in and out quickly. Happiness, liveliness, exuberance and boldness are also associated with orange.

BLACK__Use black to evoke drama, elegance, power, sophistication and mystery. Black is also associated with death, fright, aloofness, fatigue, cold, darkness and bereavement.

YELLOW __Yellow is eye-catching, inspirational and raises ones spirits. It is also said to aid digestion, communication and sharpen memory. Design experts advise you treat yellow like sunlight. You want it around for the happiness it produces but you don’t want it to be overpowering.

GRAY__Gray is said to be steady, resigned, stable, deliberate, guarded, dignified, indecisive, disciplined, protected, cool and neutral.

PURPLE__Purple can be used to increase spirituality and enlightenment. It evokes feelings of elegance, restfulness, supremacy, creativity, royalty and reverence. Purple is also said to promote peace, quiet overactive glands and lower blood pressure.

BLUE__Blue is a breath of fresh air, evoking feelings of openness, tranquility, serenity, restoration and well being. It is also said to lower respiratory rates, promote relaxation and increase healing.

BROWN__Brown reminds us of nature and the earth. It is also said to be restful, rich, casual, tranquil, safe, homespun, reliable, stable, sturdy and simultaneously cool and warm.

GREEN__Green reminds us of harmony, balance, compassion, wealth, security and growth. It is said to promote relaxation and refresh the spirit. Green is also a good color to promote health, although it may not reflect well on all skin tones.

WHITE__White evokes feelings of cleanliness, simplicity, safety, purity, enlightenment, individualism, idealism, optimism, joy, innocence, hope and reflection.

Want to find the real hue?

Take this completely unscientific quiz to find out which color (or colors) suit your inner self.

Check off all of the descriptions that apply to you, then count how many A, B, C, D, E and F personality traits you had. That’s your true hue.

B. I frequently rearrange my furniture and repaint my walls.

B. I love jury duty.

E. I always tell the truth, even if it hurts.

D. I often engage complete strangers in conversation.

E. I feel overwhelmingly compelled to pipe up during city council meetings.

B. I burn the midnight oil at work and volunteer for extra tasks.

F. I am a back-seat driver.

D. I would rather shop at a farmers’ market than a mall.

C. The hardest part of throwing a party is deciding the menu.

F. I am the boss, or I should be.

F. I feel good about me, especially when I compare myself with others.

B. I love details.

D. I define myself by my parenting skills.

A. I was never good at sharing.

B. Someday I’m going to chuck it all and go live in the wilderness.

C. Home is the center of my world.

D. When friends call, I can be counted on to help.

E. Winning isn’t everything; it’s the only thing.

A. My friends and family say I’m stubborn. What do they know?

F. Some might find me arrogant.

A. Hallmark commercials make me cry.

A. I’m the first to volunteer for charity functions and luncheons.

C. Pushover doesn’t even begin to describe how easy it is to talk me into things.

Your True Hue

A. Seeing green.

You are confident and caring, and would feel good in a room of sage, basil or celadon. The new greens for 2005 will lean toward the seashore tones. Botanical-inspired greens remain popular.

B. Yellow fellows.

You will feel energized in a room with buttery walls and mahogany furniture. Let in the light with minimal window coverings. The new yellows for 2005 will lean toward ochre and gold.

C. Purple people.

Forget practicality; celebrate your spirit with shades of violet, lavender and silver. Use eggplant or plum as an accent.

D. Orange you glad.

You love food, home and entertaining. Surround yourself with pumpkin, copper or muted auburn. Orange will bring cheerfulness and order to your home.

E. Blue you.

Your dependable, serene nature will feel at ease in rooms washed in shades of gray-blue and soft turquoise — both popular colors for 2005. Definitely use blue in bedrooms for a peaceful night’s sleep.

F. Red hot.

You like to be in charge. Choose red for accents: think floral arrangements rather than carpets. Or start small in the kitchen with a new fire engine red coffee maker.

Originally published in South Coast Beacon (2003)

Mothers in arms

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Photostock (freedigitalphotos.net)

Photostock (freedigitalphotos.net)

Lifelong friendships begin with bonding over their children

Motherhood has a secret code. It’s something only those who have struggled with 3 a.m. feedings or juggled a car seat, a purse, a diaper bag, a bag of groceries and a baby or two can understand. While it sometimes feels like those needy little creatures rule your life, among the unparalleled joys of parenthood, many moms say their kids have provided them with wonderful friendships with other mothers.

“I just really cherish all the friendships I’ve made from my kids,” said Susan Manzo, who has a group of women she’s been close to since her son, Nick, was in kindergarten at Monte Vista with their daughters. The moms have remained close. Now Nick’s a sophomore at San Marcos, and instead of complaining, “can’t you be friends with moms of boys instead of girls,” he’s in love with all the cute girls at the group’s annual ski trip, Manzo said.

When the girls were in the fifth grade they started a mother-daughter book club. “Our girls have these great relationships with these other women who aren’t their moms,” said Nancy Lorenzen, who participates monthly with her daughter Kirsten, Manzo and seven other mother-daughter pairs. “We all really enjoy getting together. I think it’s easier to get together with people in a similar life situation or life phase,” said Lorenzen.

That urge to bond with others in the same phase of life is part of what drove the founding of PEP (post partum education for parents) 25 years ago, said board member Jennifer Brannon. In addition to offering support and advice via a 24-hour “warm” line and monthly expectant parent classes, the nonprofit group also has weekly groups, starting from when babies are about six weeks old. “Once that class has been meeting about 12 weeks, they spin out in their own groups and meet at parks. There are kids that are 14 and 15 and the PEP groups still meet,” said Brannon.

“I’ve always been amazed at how much your kids dictate who your friends are,” said Rachael Steidl, the mother of Emily and twins Ashley and Whitney. When her twins were born, Steidl joined both Mothers of Multiples and PEP. While her initial motivation was education, she also made friends. “I really cherish the friendships for the time. … I was one of the first of my close friends to have kids and my relationships for that first year and a half probably changed drastically. … I felt really inadequate because of the fact that I wasn’t working, that I didn’t really have anything interesting to talk about. I mean how many times do they want to hear how many diapers I’ve changed and how many loads of laundry I’ve folded.”

While the closeness shared in those early days can fizzle, many women become bonded for life. Now a grandmother, Fran Davis met seven of her dearest friends more than 30 years ago as a parent at Starr King Preschool. “I thank my stars that I found Starr King. It was the core of all my friendships. (It) was a window or a door to the world for me, and I have never looked back.”

Davis believes the cooperative preschool tended to attract like individuals. The group has been through divorces, remarriages and the death of a spouse. “We’ve shared all stages, which is pretty amazing.”

Over the years there have been camping trips, weekend getaways and other excursions, with and without their extended families. “When our kids were little we would go down to Toys ‘R Us,” Davis said. As their lives have changed, so have their activities. The women now meet regularly as a book group. “Half of our book group is devoted to talking about what’s going on with ourselves and what’s going on in our lives. Right now we’re talking about a lot about the situation in the United States and how distressed we are.”

The group has even discussed some kind of communal living situation, “for when we get really old,” Davis said. “We were pretty much all stay-at-home mothers. … I think that’s a really sad thing that women who have to work these days don’t have opportunities to spend the time that it takes to make good friends.”

Indeed, finding that balance between work and family is a big topic of discussion among today’s mothers. “For a long time I didn’t know what anyone had done in my (PEP) group. It’s like ‘Oh, that’s right, we all had careers before this, I forgot,’ ” said Steidl, who founded her business, Santa Barbara Parent Source, partially based on input from her fellow mothers. “I remember when those issues first started coming up and it was so interesting to hear what people had done and see them in the light of a woman and not just a mom.”

Originally published in South Coast Beacon

Handmade cards help to say you care

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Looking for that perfect card to tell your Valentine how much you care? Local artist Emily Chan’s handmade cards, Twinkle Toes Greetings, could score you big points in the romantic thoughtfulness category.

Shy and introverted as a child, Chan said she started making handmade cards to express gratitude and appreciation to people who did nice things for her.

“It started when I was really young. They just mean so much more when you take the time to make a card,” she said.

“Now I’m really glad that I get to share this thing I love to do with more people. It’s fun. Each card, I always try to make it a little bit better than the last one.”

Chan makes every card by hand, with a sharp eye for color and texture and an impressive attention to detail. In addition to Valentine’s Day greetings, Twinkle Toes has a large selection of design themes, including baby, birthday, flowers, friends, get well, graduation, holiday and seasonal, insects, kids, thank you, religious, remembrances and more.

Cards can be customized for include prewritten messages inside, like “my thoughts are with you,” “I love you” or “hang in there.”

Expanding on the theme of thoughtfulness, Twinkle Toes is offering to donate 25 percent of all proceeds made through February to the La Conchita Mudslide Memorial Fund.

“With so much tragedy in our world, Twinkle Toes strives to always make a positive difference,” Chan said.

Reasonably priced, the cards start at about $6.50 and can be ordered on the Web site, www.TwinkleToesCards.com, by writing to Twinkle Toes, P.O. Box 2392, Santa Barbara 93120 or by e-mailing contact@twinkletoescards.com.

Originally published in South Coast Beacon on January 20, 2005.

Engineered for Success

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“What do you want to be when you grow up?” is one of the first questions Ed Ware asks his computer engineering students at Dos Pueblos High.

A software engineering department manager at Raytheon for 23 years, Ware offers students a view of engineering from the workplace, rather than the classroom. With the support of his employer, Ware spends three mornings a week allowing students to “try on engineering and see if it’s something they really like.”

Clearly engineering is something Ware really likes.

“A rewarding part is being able to take a subject matter that I love and convey it to somebody else through teaching,” said Ware, who is beginning his second year with DPHS’ Engineering Academy.

“Ed is an unbelievably fantastic teacher,” said Dos Pueblos principal David Cash. “He knows students well and relates well to them.”

It’s selfish really, said Ware, the father of two daughters (one at DPHS and the other at Goleta Valley Junior High).

“I enjoy being on campus, especially when I have a daughter … I think we’re a lot closer. I understand what her life is like … and she’s not ashamed of me,” he laughed.

“It’s just been a great partnership all around,” said Cash.

The idea for the engineering academy started about four years ago. An essential part of getting funding for the program was being able to demonstrate active partners in the business community. Raytheon — which had already adopted DPHS through the county Partners In Education Program — was the first business the school went to talk to, said Cash.

Raytheon responded by getting involved in the engineering academy in a big way.

“It’s just a perfect avenue for us,” said spokesman Ron Colman. “Our big community involvement push is math and science education. This is a great way for us to impact the community via the schools, also a great way for us to, in effect, recruit future employees.”

Ware described his teaching experience as being very rewarding.

“I love the old Wide World of Sports ‘the thrill of victory, the agony of defeat’ slogan (as an analogy for) watching the students with their first project,” he said.

When students start his class, “they’re great end users,” said Ware. “But they don’t know what’s inside the box, how it works, or what’s behind the screen.”

In his last class Ware had the students tear apart a computer to really understand what the CPU is.

“We learned how to program, we learned the language of computers,” said senior Karla Ortiz, who is participating in the engineering academy for her second year.

Raytheon views the program as a good way to light the imaginations of students, such as women and minorities, who wouldn’t always be exposed to engineering opportunities.

“I think it’s an awesome program because I think a lot of girls didn’t know that much about computer networking,” said Ortiz, whose father is an engineer.

Ortiz particularly enjoyed a field trip to Ware’s office. “It was a really great experience to see how the environment works at Raytheon,” she said.

Ortiz was also a fan of the guest speakers.

“He brought this girl engineer named Candy (software engineer Candy Lou) into class. It’s a really great program because it’s advocating for girls that ‘hey, it’s not just a guy thing,'” said Ortiz.

“I give them a thumbs up for Raytheon to actually put that program out there,” said Ortiz, who is considering a career in engineering or medicine.

And when Ware grows up?

“I think I want to be a software engineer,” he said.

Originally published in South Coast Beacon (2003)

Life lessons

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Courtesy Photo

Courtesy Photo

For some it’s all about the sweets, but the practical experience of selling can turn a girl into one smart cookie

Along with the taste of Thin Mints, Samoas and Tag-a-longs, local Girl Scouts are also savoring the sweet smell of success while learning how to set goals, be persistent, organize their schedules and other valuable skills.

“I don’t really have a secret; my mom and I, we just go everywhere, door to door (selling cookies),” said Tiondra Flynn, an 8th grader at Carpinteria Middle School who is one of the top sellers in the area. “Last year I made a goal for myself of 2,000 boxes and I’m at 2,002 right now.”

Goal setting is one of the most important skills learned selling cookies. “(They ask themselves) what do I need to do to accomplish an end result benefit? It might be the reward (that motivates the girls) but to get there requires specific behavior,” said Jeff Blackman, author of five books for sales professionals, including the recent Amazon bestseller Stop Whining, Start Selling.

The girls set pretty high goals and figure out very creative ways of reaching them, said Mary Hernandez of the local Girl Scouts of Tres Condados Council. “If they don’t reach that goal that’s another life lesson.”

The girls and adult volunteers select all of the incentives; they’re not preplanned, said Hernandez.

Last year Valerie Vampola sold more than 1,000 boxes and earned a free week at summer camp. “I want to see if I can do it again,” said the St. Raphael School 7th grader.

“They give us prizes for every hundred (boxes) or so, but if we reach 1,000 we get to go to Camp Tecuya for free. I’ve been going for like five years, it’s a really cool place,” said Flynn.

Along with summer camp, t-shirts, backpacks and beach towels can be earned. Some of the girls are motivated by college scholarships. “The reason why I’m still selling cookies, they have a scholarship program. If I’m a Girl Scout all the way through high school, I get a scholarship of 35 cents per box,” said Flynn, who said she’s really fond of animals and someday wants to train killer whales “like they do at Sea World.”

“By setting goals you give yourself a road map of what to follow rather than aimlessly pursuing the task,” said Maura Schreier-Fleming, president of Best@selling.

It’s important to set realistic goals, said Steve Waterhouse, president of the Waterhouse Group. And also to have a process tied to that goal. The girls should figure out how many houses to visit if they want to sell a certain number of cookies. “If you want to sell 50 boxes you can’t go out for just half an hour.”

While some pros said persistence is critical, Jacques Werth, author of High Probability Selling, disagrees. “We’ve studied what the top sales people do in 23 different industries on three continents. You shouldn’t spend more than one minute with people who don’t want to buy,” said Werth. “It’s all about dealing with people on the basis of mutual trust and respect. When you refuse to take no for an answer that’s not showing respect.”

“I’ve definitely learned how to take a no for answer,” said Flynn, who’s been in scouting for almost eight years. “If they just say ‘no,’ then I just say ‘thanks,’ then I just leave. When I was first starting out as a Brownie, I didn’t understand why they didn’t want any. I would be like ‘Oh, how come?’ ”

“In reality, getting a NO from a prospect is just as valuable as a YES. … Because while you are wasting your time hounding someone to get them to buy, Lord knows how many prospects, who would be much easier to sell, are getting away from you?” said Jim Labadie, owner of Howtogetmoreclients.com.

“(You have to) not be afraid to ask people. You never know who will buy and who won’t,” said Vampola. “And then sometimes if they say no, sometimes I try to encourage them to buy.”

Parental support is an important ingredient in the girl’s success. “My parents help me out. They bring (sign-up) sheets to their jobs and I go door to door, and then when cookies are finally out I try to go to booth sales as often as I can and stay there as much time as I can,” said Vampola, whose mother Irma is her troop leader and father Mark is the cookie chairman as well as the booth chairman for the region.

Flynn’s mother Pete is also her troop leader and an expert in the up-sell technique, according to her daughter. “If they give us $20, she’ll say ‘you can buy five with that’ rather than immediately giving them change,” said Flynn.

Another technique that works well for Girls Scouts is called “assumptive selling.” When author Blackman’s daughter Brittney was about 7 or 8, their town endured a really cold winter, and it was tough to sell cookies door to door. Rather than give up, Brittney simply picked up the phone and called every single person who bought from her the previous year. Her pitch: “Would you like to order the same number of boxes as last year or should I put you down for even more?”

Sounds like one smart cookie indeed.

Originally published in South Coast Beacon

Bungalow Haven

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mapWhat started out as a simple opportunity to socialize with neighbors and get to know a little more about American bungalow style architecture and restoration has quickly morphed the Bungalow Haven Neighborhood Association into a vibrant, politically active neighborhood watchdog group.

Bungalow Haven was formed about two years ago by neighbors Dee Duncan and her husband Steve Dowty, and Judy and Sayre Macneil.

“The original intent was social,” said Cheri Rae, another member of the association. Rae said the group has a couple of hundred members representing about 125 households and meets once a month at Duncan and Dowty’s home. They also have an active email list and several subcommittees, including a political action committee that is currently reviewing its position on the proposed development of the former St. Francis Medical Center property.

The Bungalow Haven neighborhood — roughly bounded by Alta Vista, Laguna, Anapamu and Micheltorena streets — began to mobilize when they learned of a plan to construct 18 new units on the 1400 block of Laguna Street and relocate five bungalows. The project — developed by Capital Pacific Holding LLC and designed by architect Detlev Peikert — was well underway before the neighbors really became aware of it. However, at least in part from their efforts (including numerous appearances before the planning commission and the architectural board of review) the project has been scaled back to retain three of the existing bungalows on the property, along with plans to build the 15 new units in craftsman style rather than the originally planned red tile roofs.

“We’ve shown up 50 at a time and I think that was part of why we’ve been so successful. People were so amazed to see such a large bunch of people who were very articulate,” said Rae, who has been sharing strategies with other neighborhood associations.

Mike Jogoleff, who has lived in Bungalow Haven since childhood, fears continued encroachment by developers would ruin the neighborhood’s character. “If somebody’s working against us like these big development companies, they just come in and screw everybody,” he said.

One of the steps the neighborhood association is taking to prevent more “condo mania” is working to establish Bungalow Haven as a Historic Landmark District. Regarding the Laguna Street project, Rae said, “… we’ve all had a steep learning curve on what the rules are, and we want to prevent it from ever happening again.”

To obtain historic status, the group must first finish a neighborhood survey cataloguing the historic elements throughout the approximately 300 homes in the neighborhood. “We’re modeling our approach on the El Pueblo Viejo and the Brinkerhoff Districts. They are (the) only two historic districts in the town so far, so we’re doing the same thing that they did,” she said.

Rae admitted, “It’s a little ironic when we say with disdain, ‘they’re putting in million dollar condos’ when our houses are creeping up toward million dollar houses. It’s just (that) what you get for your money is not stucco and brand-new efficient appliances, but you get some charm.”

Jogoleff is also keenly aware that the working-class neighborhood he grew up in has changed. ” As my neighbor says, the people that buy our houses are not going to be painters and teachers. It’s going to be lawyers, doctors, accountants.”

While development projects have been catalysts, they aren’t the primary reason for the group. “The group is to preserve this style of life, simple and kind of a calmer way of life. None of us chose to go live in a tract house in Goleta. That’s just not what we wanted. … We’re not out there recruiting members. … The whole idea is for peaceful coexistence and neighborhood protection,” Rae said.

“We’re not anti-development … it’s just within reason and it’s within scale and size and having respect for the neighborhoods that are already here. It makes no sense whatsoever to develop for new people who come in when you ignore the neighbors that are already here and have built Santa Barbara to be what it is. … We feel like we’re part of the fabric of this town and we want to be able to stay here and not be run out because we can’t have the kind of life that we want to have here,” Rae said.

Originally published in South Coast Beacon