TIA: Where Inventions Meet Industry

Sherylle Mills Englander, photo by Daniel Dreifuss for Santa Barbara Independent.

Sherylle Mills Englander, photo by Daniel Dreifuss for Santa Barbara Independent.

From filament LED lighting and cloud computing to medical diagnostics, virtual reality, and everything in between, researchers at UCSB have played a key role in developing technologies that improve our lives. Tasked with building relationships between UCSB and industry is the Office of Technology & Industry Alliances (TIA), which was established in 2005 with Sherylle Mills Englander as director. She answered some questions about the office’s role.

HOW DOES TIA WORK? A lot of our discoveries are what’s called curiosity-based research, aimed at getting a fundamental understanding. The more we understand fundamentally how things work, the more innovation we can place on top of that. A lot of the research we do is extremely important and not necessarily ready for a commercial partnership.

CAN YOU GIVE AN EXAMPLE? Let’s say we have a new way of sorting cells for diagnostics where we can really quickly separate out cancer cells from any other cell and we can do it very rapidly and very effectively, so that’s got a definite benefit. If our researchers publish in scientific journals to let others learn about it and build upon it, that’s great; we’ve given a whole new process to the world.

But if absolutely anybody can use it commercially, that can be a disincentive for a company to develop it. We need a company partner to invest in making that initial discovery something that can be used in every doctor’s office.

SO THE SCIENCE AND THE PRODUCT ARE TWO DIFFERENT THINGS. It’s a very different question. How do you sort cells quickly and rapidly without hurting them? Or how do you build a machine for it that is going to be affordable, reimbursable, and easy enough to use to be in everybody’s office?

If we simply publish, would a company invest the millions of dollars it takes to create a product only to have the fundamental discovery of that product be able to be used by competitors? Most likely not. So to encourage it to be translated into actual commercial products, we apply for a patent on that original idea and then we go to a company who has a strong passion and expertise for it. If they commit to developing something that will benefit the public, we will give you the exclusive access to that patent.

What we’re basically doing is using the intellectual property scheme of patents and copyrights to encourage and facilitate companies to create products and services based on our discoveries.

DOES UCSB GET COMPENSATED FOR SUCCESSES? What we do is called a license, effectively giving permission for a company to use it. There are some standard deal structures. Obviously, we require royalties. Essentially, we want to assure that if they do succeed with the technology, the University of California shares in that success in a reasonable way. We are looking to make sure our innovation and our contribution to their company is fairly compensated, but it’s structured in a way that allows them to spend the money to develop a product and to get it out there.

HOW ABOUT THE INVENTORS THEMSELVES? Most of our innovations have students named as an inventor or author because they are so active in our research. The university will give the inventors 35 percent of our net revenue, and they share it equally. Just because you are a faculty member doesn’t mean you get more. If there are three inventors, they each get a third of that net revenue.

Their job is to teach and to discover science, and it takes an enormous amount of help to make that innovation happen. So that 35 percent back is a recognition of the effort of the effort that they are doing to take this invention out.

IS THIS A BIG MONEYMAKER? This is not a scenario where tons of money is coming in. The university has over 12,000 active inventions. The top 25 patents earn anywhere from 70 to 80 percent of our income in a given year.

We want our contribution to be respected, and we want the California taxpayers to get a return on that investment. Every bit of money we get in royalties is reinvested to support future research at UCSB, and we want to keep that going.

SO THE MOTIVATION IS NOT THE FINANCIAL RETURN. The reason we are doing this fundamentally is we want our innovations to turn into products that actually help people.

tia.ucsb.edu

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

UCSB Technology Management Program’s Startups

A List of More Than 30 Companies Whose Founders Participated in the Certificate Program

This is a select list of startups that were formed by UCSB alumni who went through the school’s Technology Management Program at UCSB. Unless otherwise specified, these companies are still located on the Central Coast.

58phases (affiliate marketing coupon websites): Houston, TX; 58phases.com

Active Life Scientific (bone density measurement without radiation): activelifescientific.com

Apeel Sciences (plant-based edible coating to preserve fruits and vegetables longer): apeelsciences.com

AppScale (open source cloud computing platform): appscale.com

Aptitude (medical diagnostics — aptamers): aptitudemedical.com

Because of Hope (BOH) (handmade jewelry site supporting widows and orphans in Uganda): becauseofhope.org

BioIQ (health measurement technology): primary location in Atlanta, GA; bioiq.com

Compandent (telecommunications and secure voice software and hardware): Los Altos Hills, CA; compandent.com

DejaLearn (app to help students with memorization tasks): dejalearn.com/#4

Emergency Medical Technologies (medical alert “WriskWatch”): North Miami Beach, FL; emergencymedtech.com/index.cfm

Endotronix (wireless heart health monitoring): Lisle, IL, and Dublin, Ireland; endotronix.com

EVmatch (peer-to-peer electric-vehicle charging network): evmatch.com

Fluency Lighting Technologies (laser diode lighting): fluencylighting.com

Groundswell Technologies (software for natural resource management): groundswelltech.com

iCracked (iPhone and iPad repairs and buybacks), acquired by SquareTrade: squaretrade.com

Infanttech (baby monitor for cars): Montebello, CA; infanttech.com

Inogen (portable oxygen therapy): inogen.com

Life Cube (portable instant shelters): lifecubeinc.com

Milo Sensors (wearable alcohol-sensor technologies): www.milosensor.com

NEXT (organic photovoltaics): nextenergytech.com

Nitride Solutions (manufacturing materials that enable solutions to critical problems in electronics): Wichita, KS; nitridesolutions.com

PeraHealth (healthcare efficiency software): Charlotte, NC; perahealth.com

Polar Pro (accessories for GoPro Cameras): Costa Mesa, CA; polarprofilters.com

Sirigen (High Sensitivity Fluorescence): La Jolla, CA; sirigen.com

StudySoup (peer-to-peer learning marketplace): San Francisco, CA; studysoup.com

SyncIn (mobile time tracking): Van Nuys, CA; syncinnow.com

Tamarisc (early-stage venture investment): Boston, MA; tamarisc.com

TrackR (Bluetooth tracker): thetrackr.com

Ubersense (sports analysis tool): hudl.com

Vanguard Computer Technology Labs (VCT) (engineering services): vctlabs.com

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

TMP: Practical Education for an Evolving World

Students in UCSB’s Technology Management Program listen to a recent presentation on Nectir, a new system for connecting classrooms. | Credit: Courtesy

Students in UCSB’s Technology Management Program listen to a recent presentation on Nectir, a new system for connecting classrooms. | Credit: Courtesy

Preparation meets opportunity in UCSB’s Technology Management Program (TMP), which trained 2,400 undergraduate students last year alone.

The certificate program covers subjects such as business strategy, entrepreneurship, marketing, management, finance, and startup business models as well as current issues in technology, business, and society.

“Because UCSB doesn’t have a business school, students aren’t really exposed to the basics about what it’s like to work in an organization,” explained Kyle Lewis, TMP’s chair. “So we have courses that the students would otherwise not get.”

TMP is technically part of the College of Engineering, but it’s open to all students, and 80 percent who enroll are not engineers. “Often, these are very motivated students, and they’re taking our courses because they believe it will help them get jobs, and in fact it does,” she explained. “So we have a lot of students who have gone through the certificate who have been very, very successful on the job market with majors that could have made it more challenging for them to get good jobs.”

Lewis said that a primary goal is to keep students of all backgrounds aware of how technology is changing our world. “What we’re able to bring to the classroom is research that we’ve been doing for a long time that’s now very, very relevant,” she said. “How does tech influence human behavior and decision making? And how do humans affect technology?”

The COVID pandemic is making this sort of training all the more relevant. “Change equals opportunities in this type of environment,” said Dave Adornetto, the executive director of TMP’s entrepreneurship program. “So there’s just going to be all sorts of new problems to solve with technology.” He sees that revolutions are particularly underway for healthcare and education.

“The challenges, of course, are around engagement,” he explained, “how to keep people engaged when they are remote.”

Michael Curtis, who completed his Masters of Technology Management degree in June, is seeing these changes firsthand in his new job as an associate project manager at Apeel Sciences, which itself was launched after winning TMP’s New Venture Competition in 2012. He was hired in April, right as everyone went into full lockdown. “We had a virtual online orientation, and it went a lot better than I was anticipating,” Curtis said.

“I’ve been very pleasantly surprised with how much of a relationship I’ve been able to build with a lot of my coworkers. I thought that being online would be a little weird, but I do feel like I’ve been absorbed into the community and culture of Apeel.”

This kind of training and connection is becoming the new social norm. “With so much change happening in the world right now,” said Adornetto, “I’m excited to see what’s going to come out in terms of student creativity and ideas, because I think natural applications will emerge from their experiences with these technologies.”

Though TMP has long been associated with startups, that’s not the program’s only application. “A lot of the students are thinking about joining established firms, and they’re joining in positions where innovation is required,” said Lewis. “The skills and the learning are absolutely portable to all kinds of organizations where innovation has to occur constantly, and they are learning how to do that.”    tmp.ucsb.edu

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

Communication is Key for WELL Health

WELL Health’s CEO Guillaume de Zwirek first discovered healthcare tech as a patient. During an Ironman triathlon, he landed in the back of an ambulance, suffering from acute heatstroke. In the months after his hospital discharge, he navigated a complex medical system full of antiquated communication practices. Seeing an opportunity, de Zwirek created WELL to solve those challenges.

“WELL enables health systems, private practices, and vendors to conduct seamless conversations with patients across multiple channels, including texting, email, telephone, and live chat,” said Pamela Ellgen, WELL’s health editor.

Through WELL, patients receive all of their healthcare communication from one trusted source—their provider—and service providers can converse with patients in real time.

The first WELL office opened in 2015 in Redwood City, the heart of Silicon Valley. “I quickly realized that wasn’t the right thing for the company, or for our team,” said de Zwirek.

“The Bay Area was overcrowded with way too many people willing to make crazy commutes. Even though our office was right on the train route, some of our team still had to travel more than an hour and a half just to get to work.

And the cost of living was out of control. In addition, turnover is a way of life in Silicon Valley. It wasn’t what I wanted for WELL. I want to build a community of people who are happy to be here and excited to help build this company.”

WELL relocated its headquarters to Santa Barbara in 2017 and now operates on Chapala Street in Invoca’s former headquarters. Listed as number 170 on the Inc. 500 list of the fastest growing privately held companies in the U.S., WELL employs 102 people, with 62 of them in Santa Barbara.

In March 2020, WELL unveiled its Rapid Release Program, which allows health systems to manage urgent COVID-19 patient communications at scale. A technology that seems tailor-made for our time, it can be deployed by users in just 48 hours, which is far quicker than a typical implementation. Seeking to address the pandemic as effectively as possible, WELL offered the program below cost and was able to serve an additional 2.5 million patients within weeks of launch.  wellapp.com

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

Virtual Health Care: Right Here at Home

After the July 2020 acquisition of Goleta-based InTouch Health—for approximately $150 million in cash and 4.6 million shares of stock—Teladoc Health is well positioned in the global telehealth market and also a large employer here, with about 230 positions in Santa Barbara County. Joe DeVivo, Teladoc’s president of hospitals and health systems, discussed the technology, ever more important during COVID.

WHAT DOES TELADOC DO? The mission of Teladoc Health is to transform how people access and experience health-care around the world. With virtual care, we are enabling patients to access care on their terms—from general medical issues like cold and flu to chronic conditions, including mental health, and complicated medical issues.

HOW HAS THE COMPANY GROWN? Teladoc Health was established for what has come to be known as virtual urgent care: providing access to board-certified physicians via phone, app, or website for acute health needs like cold, flu, upper respiratory issues, pinkeye, and more.

Through multiple acquisitions, the company not only expanded globally, now operating in 175 countries, but also added clinical capabilities, covering more health conditions across the spectrum of care, including dermatology, mental health, expert medical services, and more.

HOW IS THE PANDEMIC AMPLIFYING THINGS? COVID-19 has exponentially increased the number of hospitals and health systems utilizing virtual-care platforms as well as expanded the use cases for those who had already deployed a virtual-care platform. While we knew in January that the InTouch transaction would play a key role in our growth, we couldn’t have predicted the level of need it’s enabling us to meet for hospital systems now motivated to create comprehensive virtual-care strategies.

Our pipeline with hospitals and health systems remains strong for the rest of 2020 and 2021, set to grow over 35 percent in 2020. Teladoc Health is now partnering with more than 60 of the top 100 hospitals.

WHAT IS INTOUCH FOUNDER YULUN WANG’S CURRENT ROLE? In his capacity as fellow with Teladoc Health, Yulun Wang will now focus on the importance of growing virtual health-care opportunities for underserved populations around the globe with the World Telehealth Initiative. We will continue to foster the Teladoc Health relationship with UCSB, and we also see expanding opportunities for students to participate in Yulun’s work with the World Telehealth Initiative.  intouchhealth.com

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

The Cutting Edge of Robotic Surgery

Robots are no longer a futuristic notion. In fact, they’re becoming more and more common in nearby operating rooms. Robotic surgery is an advanced form of minimally invasive surgery that makes use of computer-controlled robots to do what humans can’t—and also to do what surgeons can, only better.

Think about how bulky human hands are when compared to a robot’s. “The robotic instruments are articulated at the end of the instrument where the working end is, so the working end can move like a hand would, as if it had a wrist,” explained Dr. Anne Rodriguez, a gynecologic oncologist and breast surgeon who heads up the Cottage Health Robotic Surgery team.

“That gives you the ability to maneuver much more than you would with a straight instrument. And that ability can get you into small spaces, can get you into difficult spaces, and can allow you to do a lot finer technique, so to speak.”

In 2019, the Cottage Robotic Surgery Center performed 574 robotic surgery procedures with the da Vinci XI manufactured by Intuitive. The most common surgery was hysterectomy, with 117 of them performed last year, said Maria Zate, the hospital’s public relations manager, followed by prostatectomy and hernia.

Dr. William Gallivan of the Orthopedic Institute of Santa Barbara is a big proponent of the technology. “In 2005, I started using computer navigation,” said Gallivan. “It was new technology back then, and I haven’t gone back.” He’s performed robotic surgeries on knees since 2014, tallying 350 surgeries as of August 2020, using the NAVIO Surgical System and recently the MAKO Robotic-Arm System.

The precision advantages of robotics for knee surgeries are critical. “When we use robotics, we can actually do a better preservation of bone,” he said. “For young people who want to be active, they will be able to have a very high level of activity. We’ve got this technology that allows better preservation and maintenance of bone and other soft tissues and is very effective.”

Rodriguez also pointed out the advantages of the robots for surgeons themselves. “You’re basically sitting at a console to control the instrument rather than controlling the instrument at the bedside,” she said. “So ergonomically, it’s easier on the surgeon and that gives advantages both short-term and long-term in terms of your ability to continue to do surgery.”

Other advantages include shorter hospital stays and faster recoveries, in part because there is less need for narcotic pain medicine.

“About 95 percent of my patients are wide awake with a spinal anesthetic,” said Gallivan. “It’s the safest way to do it, and the patients have more fun being awake.” Patients can listen to music (“unless it’s something bad,” he laughed) and watch 3D models and cartoon versions of the operation.

Virtually scar-less, single-site surgeries can also be handled by robots, such as single-incision hysterectomies. Rather than making several incisions, the robotic process makes just one incision through the belly button, which decreases blood loss and shortens recovery time.

“Robots have obviously been used for a long time by the aviation, automotive, and military [sectors], and then health care,” said Gallivan. “But the robotic technology has never diminished or exited from an industry that’s adopted it. It’s not going anywhere. I’m a firm believer that this technology we’re using is here to stay.”

THE BIRTHPLACE OF MODERN SURGICAL ROBOTICS

UCSB graduate Dr. Yulun Wang is considered one of the fathers of modern surgical robotics. The founder of both InTouch Health and Computer Motion, Wang developed AESOP, the first FDA-approved surgical robot (1990), and the ZEUS Robotic Surgical System. ZEUS was used in the world’s first tele-surgery procedure, known as the Lindbergh Operation, in 2001. The da Vinci surgical system now used by Cottage Health was developed by Intuitive Surgical following its merger with Computer Motion in 2003.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

A Great Place For Entrepreneurs

John Greathouse, photo by Daniel Dreifuss for Santa Barbara Independent.

John Greathouse, photo by Daniel Dreifuss for Santa Barbara Independent.

From the Santa Barbara tech boom’s earliest successes (Computer Motion, Expertcity, GotoMeeting) to some of the area’s most promising businesses (Invoca, HG Insights) and early investment funds (Entrada Ventures, Rincon Venture Partners) — not to mention teaching at UCSB’s Technology Management Program and writing regularly about entrepreneurs for Forbes — John Greathouse is a veteran of the region’s tech sector, serving as an executive, board member, and investor since the early 1990s.

He recalls a time when there was a belief that building a tech career in Santa Barbara meant compromising on some level. “I never bought that argument, but people made it,” said Greathouse, who recruited many people over the years, some of whom would wonder what would happen if it didn’t work out. “I wouldn’t want to hire the person who is worried about that, though it’s a reasonable concern,” he laughed.

“But there are plenty of places in town, and once you get a great reputation in Santa Barbara, it’s actually easier. You don’t even have to put your résumé out there — people are going to hear about you.”

The concerns evolved into finding spouses jobs, but that stopped about six years ago. “I would hear the opposite,” he said, “‘I can’t believe how much is here.’”

He sees a lot of similarities between people who choose to work in Kauai. “For the most part, they are there because they want to be there, and they’re making it work,” he explained. “It’s a concerted initiative to live in that place. What comes with that is a certain joy. In Hawai‘i, there’s a real aloha, where people are just happy that they’re here and are able to make it work. To some extent, we have that in Santa Barbara.”

That aloha sensibility doesn’t appeal to everyone. “It’s not a one-size-fits-all mentality, and that’s fine,” he admitted. “But I think for the folks it does work with, it feeds off itself, and we’ve been able to create this very collegiate, very congenial community that’s really willing to help each other and is much less sharp elbowed and worried about somebody taking something from them.”

For him, success is all about the people. “Great people can turn a marginal opportunity into a fantastic one,” he explained. “It’s all about making sure you start out with a great core team, and then you’ll deal with the vagaries of the market. If you have the right team, they’ll be the winners.” Concluded Greathouse, “I feel really bullish about Santa Barbara long-term.”  johngreathouse.com

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

Sprigeo Says Yes to School Safety

Joe Bruzzese of Sprigeo, photo by Daniel Dreifuss for Santa Barbara Independent.

Joe Bruzzese of Sprigeo, photo by Daniel Dreifuss for Santa Barbara Independent.

When Joe Bruzzese founded Sprigeo in 2010, he wanted to help schools prevent bullying and provide a safe, anonymous method for students to report things that made them feel unsafe. The service has since evolved into a full-fledged school safety tip line reporting system, with a 24/7 call center accessible by phone, email, text, an app, or the website.

“Everything goes through the call center,” explained Bruzzese. “They triage those tips based on pre-set criteria to determine how serious of a threat the tip is. Some are very serious—‘There’s a planned school attack,’ or ‘I’m planning to take my own life and I’m calling or reporting to get help’—to something that’s far less serious, like, ‘I don’t like what they’re serving in the school cafeteria.’ We get the gamut of reportable tips, not all of which qualify obviously as a school safety threat.”

A virtual company from the get-go, Sprigeo now serves more than 4,000 schools across 28 states as well as administering the statewide tip lines for Oregon and Idaho. They recently signed on to provide the tip line for the state of Illinois, their largest customer so far.

That provides a lot of data to digest. One trend that Bruzzese sees is an uptick in middle-school students “really struggling with cutting and depression and other forms of self-harm.” Vaping is also on the rise, not just in high school but in middle school. Prior to the pandemic, Sprigeo was working on a series of videos featuring high schoolers telling middle schoolers how “uncool” and unhealthy vaping really is.

Unfortunately, that project is on hold at the moment, but one thing the company has been able to move forward on is an online educational conference that will launch on September 14.

“The culture around meetings and professional development really has changed, and people are now very comfortable with sitting in front of a screen and attending a Zoom meeting or a training session,” explained Bruzzese. “Districts still have the same professional development requirements by law, [so this is] helping them in a way that makes sense, which has been great. Everyone is really looking for opportunities for quality online training.”   sprigeo.com

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

ParentSquare Makes the Grade

Anupama Vaid of ParentSquare, photo by Daniel Dreifuss for Santa Barbara Independent.

Anupama Vaid of ParentSquare, photo by Daniel Dreifuss for Santa Barbara Independent.

Entrepreneurs follow all kinds of inspirational paths. For Anupama Vaid, it was the halls of Santa Barbara’s Peabody Charter School that inspired her to start ParentSquare, a communication platform connecting parents to teachers and school administrators that is now used by 4,500 K-12 schools across the country.

A former computer engineer for Citrix, Vaid came up with the idea in 2011, when she took a sabbatical to be home with her young children and realized how much more school information was available to stay-at-home parents.

The platform’s development by Vaid and her husband, Sohit Wadhwa, emphasized a simple format that could be accessed via phones, laptops, tablets, and desktops for parents, teachers, and office staff. But making a solid product was only step one.

“Even if you build a good product, there is hindrance in adoption primarily because the education tech industry is a government industry and there are regulations and lots of things to learn,” explained Vaid, who spent almost four years learning the ins and outs of ed tech. “Education really teaches us about technology, but they are not the first ones to adopt technology. Whenever they are buying something, it has to be a collective decision. Plus, it has to be priced correctly because they are buying it with state funds.”

Upon cracking that nut, ParentSquare grew rapidly, but COVID-19 is presenting new challenges. The schools pay a fixed amount per student, but with online education becoming the norm in the spring, their normal usage patterns have gone up tremendously. “But we’re happy to be able to serve the schools during this time,” said Vaid. “It’s very satisfying to be able to do that.”

In addition to consistently delivering helpful tips for better online communication, ParentSquare also added Health Screening Forms to the platform to help schools prevent the spread of COVID.

A more persistent challenge is hiring developers, as ParentSquare uses the same Ruby on Rails web-application framework that’s also used by some of the biggest companies in town, such as AppFolio and Procore. “Obviously, their pockets are much deeper,” she said. But ParentSquare offers a unique advantage. “This is such a soulful company,” she said. “It’s a feel-good experience, and every one of the education industry people is so nice to work with because you know you’re all in it together for the common good. Unlike other industries I’ve been in, this is tech for a social cause, and it’s a different feeling being a part of such a company.”

parentsquare.com

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20

 

Investor Insight into Tech Trends

John Petote, photo by Daniel Dreifuss for Santa Barbara Independent.

John Petote, photo by Daniel Dreifuss for Santa Barbara Independent.

Santa Barbara Angel Alliance Founder John Petote Analyzes the High-Tech Marketplace

Having invested in more than 100 startups (“which means I’ve looked at well over 1,000 of them”), Santa Barbara Angel Alliance founder John Petote shares these insights on today’s tech trends.

Watch the Legislation: “You’ve got the government coming down on the four or five big leaders in technology. That’s going to slow them down in some form. I’ve seen this cycle a number of times, where three to four horses take off and they just start dominating. Then the government gets involved, and that means there’s a new fertile ground opportunity for startups to really address niches that they can exploit in a three- to seven-year period.”

5G Is Next: “The more you increase bandwidth and the cheaper you make it, the more opportunity there is for new technology to exploit it. We’re going to see a lot of startups come up to take advantage of that, and they should. It is going to be a whole new cycle.”

Locals to Watch: “Some of the companies that are starting to mature as startups and getting ready to go to a blast-off phase are Apeel SciencesInvoca, and Impact Radius. You don’t hear about [Impact Radius] much, but they’re doing really well. Some data companies as well, including HG Insights and Carpe Data, are starting to accelerate. They are young enough and nimble enough to keep morphing their product to capitalize on more bandwidth that’s faster and cheaper.”

S.B. on Upswing: “When I started investing in 1997, the VCs would laugh at us and say, ‘It’s just a little beachy tourist town.’ When a billion-dollar company exits like Lynda.com (purchased by LinkedIn, then by Microsoft), Procore is probably $4 billion now, and Apeel is probably hitting $1 billion, and it goes on and on, then they go, ‘Wow.’ They’ve got to take that seriously. Over the last 15 years, the Bay Area is really so crazy, and it’s polluted and it’s so crowded, so they’re saying, ‘We’ve got to get out and come to Santa Barbara.’”

Success as Fertilizer: “When a company exits, these people either get rich or get richer and then they think, ‘Well, I’ll be bored,’ so they want to have fun again and start another company and bring more talent in. Or they become an investor, if you’re like me, and help coddle these companies and sit on boards and really mentor them.”

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

Tech Talk Special Issue for Santa Barbara Independent, published October 1, 2020.

 

Tech Talk Special Issue for the Santa Barbara Independent, originally published on October 1, 2020.

To read the issue as it appeared in print, please click here, Tech Talk 768_10_01_20