Monthly Archives: February 2013

Mothers in arms

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Photostock (freedigitalphotos.net)

Lifelong friendships begin with bonding over their children

Motherhood has a secret code. It’s something only those who have struggled with 3 a.m. feedings or juggled a car seat, a purse, a diaper bag, a bag of groceries and a baby or two can understand. While it sometimes feels like those needy little creatures rule your life, among the unparalleled joys of parenthood, many moms say their kids have provided them with wonderful friendships with other mothers.

“I just really cherish all the friendships I’ve made from my kids,” said Susan Manzo, who has a group of women she’s been close to since her son, Nick, was in kindergarten at Monte Vista with their daughters. The moms have remained close. Now Nick’s a sophomore at San Marcos, and instead of complaining, “can’t you be friends with moms of boys instead of girls,” he’s in love with all the cute girls at the group’s annual ski trip, Manzo said.

When the girls were in the fifth grade they started a mother-daughter book club. “Our girls have these great relationships with these other women who aren’t their moms,” said Nancy Lorenzen, who participates monthly with her daughter Kirsten, Manzo and seven other mother-daughter pairs. “We all really enjoy getting together. I think it’s easier to get together with people in a similar life situation or life phase,” said Lorenzen.

That urge to bond with others in the same phase of life is part of what drove the founding of PEP (post partum education for parents) 25 years ago, said board member Jennifer Brannon. In addition to offering support and advice via a 24-hour “warm” line and monthly expectant parent classes, the nonprofit group also has weekly groups, starting from when babies are about six weeks old. “Once that class has been meeting about 12 weeks, they spin out in their own groups and meet at parks. There are kids that are 14 and 15 and the PEP groups still meet,” said Brannon.

“I’ve always been amazed at how much your kids dictate who your friends are,” said Rachael Steidl, the mother of Emily and twins Ashley and Whitney. When her twins were born, Steidl joined both Mothers of Multiples and PEP. While her initial motivation was education, she also made friends. “I really cherish the friendships for the time. … I was one of the first of my close friends to have kids and my relationships for that first year and a half probably changed drastically. … I felt really inadequate because of the fact that I wasn’t working, that I didn’t really have anything interesting to talk about. I mean how many times do they want to hear how many diapers I’ve changed and how many loads of laundry I’ve folded.”

While the closeness shared in those early days can fizzle, many women become bonded for life. Now a grandmother, Fran Davis met seven of her dearest friends more than 30 years ago as a parent at Starr King Preschool. “I thank my stars that I found Starr King. It was the core of all my friendships. (It) was a window or a door to the world for me, and I have never looked back.”

Davis believes the cooperative preschool tended to attract like individuals. The group has been through divorces, remarriages and the death of a spouse. “We’ve shared all stages, which is pretty amazing.”

Over the years there have been camping trips, weekend getaways and other excursions, with and without their extended families. “When our kids were little we would go down to Toys ‘R Us,” Davis said. As their lives have changed, so have their activities. The women now meet regularly as a book group. “Half of our book group is devoted to talking about what’s going on with ourselves and what’s going on in our lives. Right now we’re talking about a lot about the situation in the United States and how distressed we are.”

The group has even discussed some kind of communal living situation, “for when we get really old,” Davis said. “We were pretty much all stay-at-home mothers. … I think that’s a really sad thing that women who have to work these days don’t have opportunities to spend the time that it takes to make good friends.”

Indeed, finding that balance between work and family is a big topic of discussion among today’s mothers. “For a long time I didn’t know what anyone had done in my (PEP) group. It’s like ‘Oh, that’s right, we all had careers before this, I forgot,’ ” said Steidl, who founded her business, Santa Barbara Parent Source, partially based on input from her fellow mothers. “I remember when those issues first started coming up and it was so interesting to hear what people had done and see them in the light of a woman and not just a mom.”

Originally published in South Coast Beacon

Life lessons

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Courtesy Photo

For some it’s all about the sweets, but the practical experience of selling can turn a girl into one smart cookie

Along with the taste of Thin Mints, Samoas and Tag-a-longs, local Girl Scouts are also savoring the sweet smell of success while learning how to set goals, be persistent, organize their schedules and other valuable skills.

“I don’t really have a secret; my mom and I, we just go everywhere, door to door (selling cookies),” said Tiondra Flynn, an 8th grader at Carpinteria Middle School who is one of the top sellers in the area. “Last year I made a goal for myself of 2,000 boxes and I’m at 2,002 right now.”

Goal setting is one of the most important skills learned selling cookies. “(They ask themselves) what do I need to do to accomplish an end result benefit? It might be the reward (that motivates the girls) but to get there requires specific behavior,” said Jeff Blackman, author of five books for sales professionals, including the recent Amazon bestseller Stop Whining, Start Selling.

The girls set pretty high goals and figure out very creative ways of reaching them, said Mary Hernandez of the local Girl Scouts of Tres Condados Council. “If they don’t reach that goal that’s another life lesson.”

The girls and adult volunteers select all of the incentives; they’re not preplanned, said Hernandez.

Last year Valerie Vampola sold more than 1,000 boxes and earned a free week at summer camp. “I want to see if I can do it again,” said the St. Raphael School 7th grader.

“They give us prizes for every hundred (boxes) or so, but if we reach 1,000 we get to go to Camp Tecuya for free. I’ve been going for like five years, it’s a really cool place,” said Flynn.

Along with summer camp, t-shirts, backpacks and beach towels can be earned. Some of the girls are motivated by college scholarships. “The reason why I’m still selling cookies, they have a scholarship program. If I’m a Girl Scout all the way through high school, I get a scholarship of 35 cents per box,” said Flynn, who said she’s really fond of animals and someday wants to train killer whales “like they do at Sea World.”

“By setting goals you give yourself a road map of what to follow rather than aimlessly pursuing the task,” said Maura Schreier-Fleming, president of Best@selling.

It’s important to set realistic goals, said Steve Waterhouse, president of the Waterhouse Group. And also to have a process tied to that goal. The girls should figure out how many houses to visit if they want to sell a certain number of cookies. “If you want to sell 50 boxes you can’t go out for just half an hour.”

While some pros said persistence is critical, Jacques Werth, author of High Probability Selling, disagrees. “We’ve studied what the top sales people do in 23 different industries on three continents. You shouldn’t spend more than one minute with people who don’t want to buy,” said Werth. “It’s all about dealing with people on the basis of mutual trust and respect. When you refuse to take no for an answer that’s not showing respect.”

“I’ve definitely learned how to take a no for answer,” said Flynn, who’s been in scouting for almost eight years. “If they just say ‘no,’ then I just say ‘thanks,’ then I just leave. When I was first starting out as a Brownie, I didn’t understand why they didn’t want any. I would be like ‘Oh, how come?’ ”

“In reality, getting a NO from a prospect is just as valuable as a YES. … Because while you are wasting your time hounding someone to get them to buy, Lord knows how many prospects, who would be much easier to sell, are getting away from you?” said Jim Labadie, owner of Howtogetmoreclients.com.

“(You have to) not be afraid to ask people. You never know who will buy and who won’t,” said Vampola. “And then sometimes if they say no, sometimes I try to encourage them to buy.”

Parental support is an important ingredient in the girl’s success. “My parents help me out. They bring (sign-up) sheets to their jobs and I go door to door, and then when cookies are finally out I try to go to booth sales as often as I can and stay there as much time as I can,” said Vampola, whose mother Irma is her troop leader and father Mark is the cookie chairman as well as the booth chairman for the region.

Flynn’s mother Pete is also her troop leader and an expert in the up-sell technique, according to her daughter. “If they give us $20, she’ll say ‘you can buy five with that’ rather than immediately giving them change,” said Flynn.

Another technique that works well for Girls Scouts is called “assumptive selling.” When author Blackman’s daughter Brittney was about 7 or 8, their town endured a really cold winter, and it was tough to sell cookies door to door. Rather than give up, Brittney simply picked up the phone and called every single person who bought from her the previous year. Her pitch: “Would you like to order the same number of boxes as last year or should I put you down for even more?”

Sounds like one smart cookie indeed.

Originally published in South Coast Beacon

We’ll save you money in 30 Steps

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Follow these tips to keep money in your pockets

Who isn’t looking for ways to save some cash? Here’s a month’s worth of money-saving tips — some big, some not so big — to start developing good financial habits.

1. Pay off credit weekly. Credit-card companies accrue interest daily, so if the minimum amount due is $100, send $25 weekly instead of paying at the end of the month to save money on interest.

2. Claim the child tax credit on your return, advises Babytalk Finance Guide. Depending on your income, this credit can shave as much as $1,000 from your taxes.

3. Get a “family share” cell-phone plan. A regular 400-minute plan is about $40 a month, but share an 800-minute plan with your spouse for just $70 and you save $10.

4. Hector A. Jimenez of West Coast Mortgage recommends comparing points, costs and interest rates when refinancing. “You may have to pay a higher interest rate over the life of the loan if you get a ‘no point’ loan,” he said. “Always ask your broker if rebate pricing is involved on your loan.”

5. When searching for the cheapest airline tickets, shop early in the morning. According to Consumer Credit Counseling Service, most airlines and travel sites introduce their promotional fares in the middle of the night.

6. CCCS also suggests you consider adjusting your withholding allowances to cover what you owe and no more. The average income tax refund in 2003 was more than $2,000, so Uncle Sam got to use that $166 each month instead of you.

7. To shave years off of your mortgage and save thousands of dollars in interest, send in one extra principal payment each year, advises CCCS. Or, divide your monthly payment by 12, and add that amount to each payment, noting that it is for principal only.

8. Want to transfer your tax basis under Proposition 60, but the home you’re buying is more than your current residence? Jon Mahoney of Coldwell Banker suggests paying all or part of real estate commissions separately, thereby reducing the purchase amount. “This can save you thousands of dollars every year,” he said.

9. The online forum, wwww.savingadvice.com, recommends participating in a child-care flexible spending account if your employer has one. This is a special Internal Revenue Service account that allows you to set aside money for child-care expenses with pre-tax dollars.

To save money on college expenses, savingadvice.com offers these tips:

10. Although application deadlines for most college scholarships aren’t due until senior year, start searching for grants and scholarships freshman year. By finding potential awards when your child begins high school, he or she can choose classes and participate in activities that will provide a better chance of getting free cash.

11. Education IRAs (Coverdell Education Savings Accounts) are no longer just for college. You may contribute up to $2,000 a year per beneficiary, and the money may now be used for elementary and secondary school costs as well as college expenses.

12. Reduce your college expenses by earning as many college credits outside the classroom as possible. Advanced Placement tests, internships, public service and job- training programs are a few examples of ways you can trim tuition costs by earning college credit outside the classroom.

13. There are some 750,000 college scholarships available to qualified students. While many of these are financial need- and grade-based, many others aren’t. Don’t let household income or grades stop you from searching for scholarships.

14. You’re allowed to pay any amount for an unlimited number of people’s college tuitions — not room and board or school supplies — without owing any gift taxes. For the tuition payments to qualify, you must pay the tuition directly to the college.

15. Signing up for a 401(k)? “Be sure to review the company benefit, and if there is a match, contribute the full amount necessary to take full advantage,” recommended Rich Schuette, senior advisor for TS Capital Group. “If you don’t, it’s like leaving free money on the table and can cost you tens of thousands of dollars over your working career.”

16. Consider a high deductible health insurance plan if available and save the difference in premium into an HSA (health savings account), advises Schuette. The money is tax deductible and will grow tax deferred, giving you the possibility of paying for many medical needs with tax-free money.

17. If you own rental property, consider working for your own property management company and start an additional retirement plan for yourself, lowering your tax liability and growing your retirement assets, suggests Schuette.

18. Pat Veretto of Frugal Living recommends: “Raise your auto insurance deductible and your premium will drop. If you now have $100 deductible, raise it to $500 or even $1,000 if you can do it and your insurance company allows it. Put that amount in a savings account and leave it to earn interest. If you don’t have an accident, it’ll still be yours and you’ll be making a little money on it. Even if you do have an accident, you’ll have the money to pay up. You won’t have lost anything because the difference in the premium will probably already have made up for any amount you have to pay on your own.”

19. Go digital. If you take 48 pictures a month, a digital camera can save you $20 a month, plus you don’t have all those not-up-to-par prints sitting around in boxes.

20. If you don’t keep good records, you’re probably not claiming all of your allowable income tax deductions and credits, advises Deborah Fowles in Your Guide to Financial Planning. “Set up a system now and use it all year. It’s much easier than scrambling to find everything at tax time, only to miss items that might have saved you money.”

21. “You’ve probably heard of the famous real estate mantra ‘location, location, location,’ but do you know the financial mantra ‘tracking, tracking, tracking?’ It is the single most important thing you can do — and the first step — to put you in the driver’s seat of your own life,” according to Linda Starr of Budget-Tools-and-Tips.com.

22. You may lower the price of a round-trip airfare by as much as two-thirds by making certain you stay over a Saturday evening, and by purchasing the ticket in advance, recommends Starr.

23. In these days of rising gas prices, she also suggests you can save money on gas by keeping your engine tuned and your tires inflated to their proper pressure.

Don’t just look to the present when it comes to finance, Candace Bahr and Ginita Wall, authors of It’s More Than Money-It’s Your Life: The New Money Club for Women, advise teaching children about financial decision-making by:

24. Starting allowances early, around age 5 or 6. Don’t let your children get in the habit of asking you for cash rather than choosing responsibly how to save and spend their own money.

25. Teach children how credit cards work. If children know how the cards work before they get one, they may be able to handle the responsibility better than teens who get a card and know nothing about them.

26. Starting a family Money Club. Your older teens may benefit from being included in a Money Club where they can report to other family members about money issues and help make group decisions.

Save money at the grocery store with these tips from www.grocerysavingstips.com.

27. When a product is on sale like “two for $5” you can almost always purchase just one of the items for the sale price (which in this case would be $2.50). In other words, you do not have to purchase two, or three, or four, or whatever else the sale sign says.

28. Don’t be brand loyal. Try to buy only what’s on sale. Sometimes a name brand can even be on sale for the same price as the store brand, or less, so read those tags carefully.

29. If you have a magazine you tend to keep picking up each month while you’re at the grocery just subscribe to the darn thing and save yourself $20!

30. In case these financial tips are coming a little too late and you need to file for bankruptcy, Ira and Linda Distenfield recently published We The People’s Guide to Bankruptcy, which helps consumers file for bankruptcy as affordably and painlessly as possible, before new federal laws go into effect in October.

Beacon intern Katherine Manning contributed to this report.

Originally published in the South Coast Beacon.

First Time Home Buyers: Vintage Charm

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Entering the threshold of their new life together, couple opts for classic over contemporary

There are two kinds of first-time homebuyers: those that go for the modern amenities and those that go for the charm. Susan Bosse and Erik Vasquez definitely went for the charm, or at least the potential charm of their new home on 1242 W. Valerio St.

The house was built in 1925 and suffered from what Vasquez generously called “deferred maintenance.” Still, the character of the house, which still had many of its original built-ins and fixtures, attracted them.

The bones were good, the potential was there, but the old girl definitely needed a face-lift and some new internal organs.

“The thing that I think scared most people were the termites. But it was funny, the termite guys were the ones all bidding on the house so they weren’t too worried,” said Vasquez.

The inspection package was thick, said Bosse. Besides the termite damage and some water damage, the house needed to be brought up to code with a new roof and modern wiring, including new electrical and heating systems. There were also a few walls the couple decided to remove to improve the floor plan.

“We gave Susan a sledgehammer last week. I can show you the little video,” laughed Vasquez.

“It was pretty fun. I mean when else am I going to get a chance to hit a wall and knock it down,” said Bosse. It was also a good stress reliever for Bosse, who was planning her May 30 wedding to Vasquez at the time.

While some of original hardwood floors were in good shape, some needed to be redone, along with the bathroom and kitchen. “There was still food in the refrigerator,” said Bosse.

Despite the extensive improvements, Vasquez was pleased by the speedy progress his crew was making and prepared for the expense. They got estimates for the repairs up front, before deciding they could afford the house.

“The thing is we found is the cost is the people, the labor, it’s not the materials,” said Vasquez. “The materials are nothing, so if they’re in here (working), might as well make it exactly how you want because it’s not any more expensive to make it boring as it is to make it more interesting.”

Originally published in South Coast Beacon

First Time Home Buyers: The American Dream … the South Coast Reality

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Breaking into the local real estate market is tough but not impossible. Leslie Dinaberg explores who’s buying for the first time and how.

Practicality, frugality and focus were the key values that got Jonathan and Kara Rocque into their first home, at 7126 Del Norte Dr. in Goleta. Both UCSB graduates, the Rocques lived in a one-bedroom apartment and didn’t really upgrade their lifestyle much after college in order to save money for a house.

They started making offers right after they married, about 2-1/2 years ago, but Jonathan said he wasn’t really ready to buy until recently. “People always say ‘get in as soon as you can,’ but … at the same time, I really have no regrets not getting in any sooner because I wasn’t ready.” An engineer, he said he worked for a start-up company and was worried about job stability.

“I think I got to the point where I gained more confidence in myself and that things were going to be okay,” said Jonathan, who now works for Indigo Systems, which recently merged with FLIR Systems.

When he felt really ready to buy, Jonathan had the willing assistance of his father, John Rocque, a realtor and mortgage broker in San Dimas.

Another factor that kept the Rocques from buying quickly was their expectation of what they would be able to afford. “We started thinking that we wanted our dream home out of the shoot, and I think that’s what delayed our purchase, probably,” said Jonathan.

The three-bedroom two and a half-bathroom home the Rocques eventually bought this year for $659,500 has a studio apartment (garage conversion) on the property, a big selling point. “We were looking at these two-bedroom one-bath cottages and went, I just can’t do it. There’s got to be something out there that’s better because it doesn’t leave us the flexibility to grow,” said Jonathan. “When we saw this place with the studio I just thought ‘Oh God, couldn’t be better.’ I could give up the garage and take the extra income that will definitely help.”

Kara noted the backyard had a shed for storage, making it easier for her to give up the garage space. Being able to have a vegetable garden was also important to her, as was the school district. “Basically any school in Goleta, I’m totally comfortable with,” said Kara, who teaches first grade at La Patera.

The Rocques also knew what they didn’t want: no condos and no commuting. “The whole reason we live in Santa Barbara is the lifestyle,” said Jonathan. “I ride my bike. I love the mountains. I love riding by the ocean. I love the weather. I value my time … I’m not going to drive an hour each way to work. I’d go somewhere else where I could live close,” he said.

“I don’t think either one of us ever wants to move into one of the new developments because they’re so crunched together,” added Kara. “Yeah they look pretty, they’re nice and new, but to me this has more character than those houses. You can paint it whatever color you want to paint it; you can do whatever you want with your yard.”

While the Rocques would eventually like to move to a larger house, they are fixing up their yard and treating the house like a home.

“It’s not short term, but it’s not forever,” said Kara.

“This house easily gets us ten years,” said Jonathan. “If we wanted to, at some point we’ll refinance and we could reclaim that space (the studio).”

And as for the realities of being able to afford to stay on the South Coast, they credit much of their success to Patrick Flood, the financial consultant Jonathan began working with when he graduated from college. The Rocques said they feel both blessed and proud to be able to get into the housing market

“I like taking on challenges too. I took a major in college … that was challenging. And staying in Santa Barbara was a big challenge, but I was going to do it. I was really, really happy that we could,” said Jonathan.

Added Kara: “If we can do it here then we can do it anywhere.”

Originally published in South Coast Beacon

Mixed Messages

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Television by Salvatore Vuono (freedigitalphotos.net)

Television by Salvatore Vuono (freedigitalphotos.net)

Be careful — what your kids watch may be hazardous to their health and your wallet.

If TV is “chewing gum for the eyes,” as Architect Frank Lloyd Wright once said, it may be causing more than tooth decay in children — TV may also be making them fat, according to two new studies.

“The more than 1,000 hours that the average school child will spend in front of the television this year will harm him or her far more than the one second of Janet Jackson’s breast,” said TV-Turnoff Network Executive Director Frank Vespe.

The typical child sees about 40,000 ads a year on TV and the majority of ads targeted to kids are for candy, cereal, soda and fast food, a report by the Kaiser Family Foundation found. In addition, many of the ad campaigns enlist children’s favorite TV and movie characters — Spongebob Cheez-Its, Scooby-Doo Cereal, Teletubbies Happy Meals, to name a few — to pitch products.

Apparently the $12 billion per year spent on advertising to youth works. “Commercials make people want to buy things, like Cox high speed internet,” said 4-year-old Sophia Bordofsky.

Indeed, a series of studies examining product choices found that children recalled content from ads they’d seen, and their preference for a product occurred with as little as a single commercial exposure and grew stronger with repeated exposures, found a recent report by the American Psychological Association. The Kaiser study also found that exposure to food advertising affects children’s food choices and requests for products in the supermarket.

While there’s no doubt that advertisers are selling to children, not everyone is buying. Many parents restrict their children’s viewing. “They do have to do their homework first and they have to take turns picking a show,” said Misty Bordofsky, Santa Barbara mother of four children aged 4 to 13. “Usually they’ll leave the room and go do something else if it’s the show another kid picked,” she said.

Numerous parents may limit their children to watching videos and commercial-free television and a rare few don’t let their kids watch TV at all.

“I am appalled by marketing that targets children with ads for junk food and toys. Young children are not able to understand the inherent bias of an advertisement. They are easy targets,” said Charla Bregante, a Goleta mother of two who is in that 2 percent demographic that does not own a television.

“Most of the advertising during children’s programming is for junk food such as candy, chips, and sugared cereals. Kids are given the message that these foods are desirable and nag their parents to buy them. In addition, children tend to snack more while they are watching TV. Turning off the TV is one of the best ways to fight obesity in children. Almost any other activity will use more energy than sitting in front of a television,” said Bregante.

“While older children and adults understand the inherent bias of advertising, younger children do not, and therefore tend to interpret commercial claims and appeals as accurate and truthful information,” said psychologist Dale Kunkel, a professor of communication at UCSB and senior author of the APA report, which recommends restricting ads targeting children under the age of 8.

“I can tell you that my children rarely nag me for a specific toy or food item. I believe this is because they are not exposed to television advertising and the consumer culture promoted in television programming,” said Bregante, who encouraged families to participate in TV-Turnoff Week, April 19-25 (www.tvturnoff.org).

Is there anything positive for kids on television? Yes, according to Professor Kunkel: “There are lots of positive influences that may result from children’s viewing of certain pro-social or educational programs. The problem is that parents have to mine the media landscape pretty hard to find those occasional nuggets.”

Television is an (almost) inescapable part of modern culture. “With the recent explosion in satellite and digital specialty channels, we now have access to a plethora of both good quality and inappropriate TV content. In this crowded television environment, the key for parents is to search out high quality TV programs for their kids, and whenever possible, enjoy them together as a family,” recommends the Media Awareness Network, a nonprofit organization that focuses on media literacy.

For parents who don’t want to opt out completely, David Kleeman, Director of the American Center for Children and Media, recommends that parents ask the following questions to select viewing that is good for children:

Does the program actively engage my child, physically or intellectually? Television watching doesn’t have to be passive. It can prompt questions, kindle curiosity, or teach activities to pursue when the set is off.

Does my child see others like himself or herself on television? Young children believe that television reflects the real world. To not see people like themselves — in race, ethnicity, or physical ability, for example — may diminish their self-worth. A lack of role models should spark discussion about how TV portrays different types of people.

Do I respect this program? Parents don’t have to like every show their children choose — in fact, young people need their own district culture. But parents should trust that a program’s creators understand and respect how children grow and learn.

Originally published in South Coast Beacon

Talk about a walk

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Photo by graur razvan ionut (freedigitalphotos.net)

Photo by graur razvan ionut (freedigitalphotos.net)

After 27 years, these ladies think they’ve hit their stride

It’s been said that walking a mile in someone’s shoes fuels greater understanding — so just imagine what walking three miles together, five days a week, for 27 years, will fuel.

In the case of walking partners Judy Bernstein, Beverley Brier, Natalie Gaynes, Barbara Mizes, Blanca Presser and Phyllis Cox (who joined the group in 1998), they’ve shared laughter, friendship, triumph and sorrow. They’ve also seen how the South Coast has changed in the Patterson Avenue/Kellogg School neighborhood they’ve walked for so many years.

“We have been through the many travails all these years, starting with young children, teenagers, college entrance exams, weddings and now grandchildren…” Brier said. “One gentleman who has seen us walking for years said we look like Pacman, the mouths are all going a mile-a-minute.”

The mouths may be moving quickly, but so are the legs. Even our 20-something photographer was huffing and puffing as we took an early morning walk with these dynamos.

Presser and Gaynes started walking together and the others quickly joined in. Bernstein said she started out trying to get in shape for her first trip to Europe, adding that having a group of friends to exercise with is very motivating.

“It’s so long and so boring and so tiring and when you talk, you don’t notice it,” Bernstein said.

“We solve the world’s problems on our walks,” Brier said.

“But most of them are personal,” Bernstein added.

Cox recalled that she joined the group the year before her daughter got married, and had her friends help guide her through the planning. Last week, Mizes was planning her father’s funeral and Brier was helping with a memorial for a close friend.

While the ladies have serious discussions during their walks, sometimes inspired by their lives and sometimes by the changes they see, they also have fun.

Not only have the women formed friendships among themselves, they’ve gotten to know the neighbors. The men at a residential care home wave each morning and let them know if they’re running late, while the neighborhood dogs expect a pat on the head.

“I cannot tell you how many people that I meet at a dinner party who say, ‘Do I see you walking?'” Mizes said.

The sweat is pouring but the banter stays lively throughout our walk.

Some of their husbands wonder how they have so much to say to each other, but Brier said they’re never at a loss.

“If you want to say something you have to jump in,” said Mizes, who once recruited a member (Ginny Alexander, who has since moved) on a flight to London. She even tried to get the Beacon staffers to join.

“We’ll get you through all of the trials and tribulations,” she said. “Every time you think you’ve got a problem, by the time you go through us giving you input you’ll feel better.”

Thanks. We already do.

Originally published in South Coast Beacon

A girlfriend’s guide to Santa Barbara parenting

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Rachael Steidl (courtesy photo)

Rachael Steidl (courtesy photo)

A Web site devoted just to harried parents offers information 24/7

Many stay-at-home moms dream of starting a business, but Rachael Steidl actually went out and did it. Working from 8 p.m. until midnight most nights, and squeezing in an additional 20 hours a week when her three daughters are otherwise occupied, Santa Barbara Parent Source (SBParent.com) has become an indispensable resource for parents just a year after launching.

Part Internet portal and part bulletin board, the site is a centralized place for all things related to parenting in Santa Barbara. Need an activity for your son’s birthday? There are two pages of listings, with descriptions, contact information and links to Web sites. That’s in addition to resource links for catering, invitations, locations, party coordinators and supplies, plus tips on gift ideas and thank you notes.

Want the skinny on camp signups? It’s all there, as is information on taxes, a calendar of kid-related events and a whole lot more. Parents want bullet points, said Steidl.

“As a mom … I’m tired of looking in phone books and just getting a name and a number,” she said. “I want information.”

Steidl said she first thought about writing a book of resources for parents, but abandoned the idea. Things change too quickly.

“I literally update stuff every single day on the Web site,” she said. “The other thing (that makes the Web ideal) is parents look for information at the most random times. You’ve got one parent who’s looking for preschool a month before they need it, and you’ve got one parent looking while they’re pregnant.

“What I’ve told businesses from the get-go is that people need to have this information year round, so that they know that they can find the information anytime they feel like going and looking for it.”

The site is supported 100 percent by advertising, which keeps it free to parents.

“What I really try to encourage businesses to do, and some have been very supportive of this, is that by listing on the site you’re giving parents choices,” she said. “You may not need the business, but there’s parents who want to know about your program and may not be talking to the right people to find out about it.”

The company also publishes an e-newsletter twice a month, which Steidl said is catching on quickly. In addition to listing upcoming events, the newsletter features articles of interest to parents and philanthropic opportunities for families. Giving back to the community is an important value for Steidl. Recently she co-sponsored the first annual Mother’s Day 5K and Family Festival, in partnership with Jamie Allison from Moms in Motion, and part of the proceeds went to Domestic Violence Solutions.

“Both Jamie and I share a very similar philosophy to support moms and women and taking care of themselves and staying connected with people,” she said.

To connect with Steidl and Santa Barbara Parent Source visit www.sbparent.com or call 448.2426.

Originally published in South Coast Beacon (2005)