Yearly Archives: 2013

Generation BMX

Posted on by
Reply

Young racers test their mettle with their pedals

Faster, higher and often younger than you might imagine, BMX racers are tearing up the dirt at Elings Park every Friday night.

Elings Park BMX (courtesy photo)

Elings Park BMX (courtesy photo)

The sport, which first became popular in the 1970s, is one of the fastest-growing competitions in the country, partially due to the popularity of the X Games and BMX-inspired DVDs, video and computer games. BMX (bicycle motocross) is scheduled to become an Olympic sport in 2008 and, according to Dale Bowers, track director of Santa Barbara BMX, there are three or four local bikers who “could be peaking” at that time.

Several local BMX racers will be competing in the National Bicycle League NBL Grands in Louisville, Ky., this weekend, including Logan Beebe, Chris Burke, Austin Davis, Michael Davis, Austin Hamilton, Jarrett Kolich Kolich, Amber Melgoza, Brianna Wiley and Jason Wiley.

While the level of expertise in Santa Barbara is high, Bowers emphasized that there’s a BMX skill level race for everyone, including beginners — and grownups. If you can ride a bike, you can BMX, which means there are some pretty impressive 5- and 6-year-olds out there.

Racers work their way up, depending on their age and how good they are, said Scott Berry, a 13-year-old La Colina Junior High student.

“I saw commercials on TV and really wanted to try it … we came up on a Friday night and just watched,” he said. “I just liked what I saw and wanted to try it.”

Bowers recommended that interested families follow Scott’s lead: just come to the track and check it out. “It doesn’t cost anything to come in and watch. Not much you can do for free on a Friday night, and its exciting entertainment.”

For participants, too, BMX is very affordable, said Scott’s mother, Debbie Carder.

It costs $45 per year to join the NBL, with a 30-day trial membership available for $30 (which is credited toward the full membership). Races, which take place most Fridays beginning at 6 p.m., are $8, and practices, at 6 p.m. Wednesdays, are $5.

“They’re so helpful, too,” emphasized Carder. “Even the older kids … they take the time to help the little ones. They go out of their way. They’re not snotty. They just take them under their wing … without being asked. It’s kind of like a family in a way.”

Originally published in South Coast Beacon

Making their presence felt

Posted on by
Reply

Women's Fund of Santa BarbaraWomen’s Fund getting more bang for bucks

Looking for a low-key, high-impact way to tap into the power of collective philanthropy, Carol Palladini was inspired when she read a Los Angeles Times article about the Everychild Foundation. The idea is simple. Take the time, energy, and money spent on mounting and attending elaborate fund raisers and write a single check once a year.

The appeal was also simple: “Many women in the Santa Barbara area feel not only a need, but an obligation to be a powerful force for good in our community,” Palladini wrote in the invitation letter to the inaugural members of the Women’s Fund of Santa Barbara.

A few short months after that initial request, the Women’s Fund awarded its first donations on Jan. 31, giving $105,000 to the Santa Barbara Neighborhood Clinic’s Eastside Family Dental Clinic and $35,000 to two St. Vincent’s programs, PATHS (Program of Affordable Transitional Housing and Services) and Casa Alegria, an infant and toddler care facility.

“A group of women had been meeting at the Santa Barbara Foundation to talk about women and philanthropy,” explained Palladini. That group eventually evolved into a founding committee that included Palladini, Peri Harcourt, Shirley Ann Hurley, Jean Kaplan, Dale Kern, Joanne Rapp, Elna Scheinfeld, Meredith Scott, Anne Smith, Kay Stern, Marsha Wayne and Fritzie Yamin, as well as Raynette Cornejo, the Santa Barbara Foundation liaison.

Their intention was to take a year to develop the plan for the Women’s Fund, “but people started calling and saying ‘when can we write checks?’ which is amazing because usually you have to cajole and pull money out of people,” said Palladini.

“All it took was a letter of invitation to 500 women and the money started coming in,” said Palladini.

Each member contributes a minimum of $2,500 per year, which is then deposited in Donor Advised Fund administered by the Santa Barbara Foundation. At the end of the year, 90 percent of the funds collected are donated to one or more local nonprofit organizations.

“Our umbrella for giving is meeting unmet needs for women, children and families in the greater Santa Barbara area,” said Palladini. “The main goal is not to divvy it up in little tidbits, so that the impact of collective women’s giving is really felt.”

Granting is decided by a simple majority vote of members. Women who wish to ease the cost of dues may form a donor group, which then shares one vote in how the money is spent.

To join, send a check payable to Women’s Fund of Santa Barbara, c/o Santa Barbara Foundation, 15 E. Carrillo St., Santa Barbara 93101. For more information, contact Palladini at 565.0342 or e-mail her at carolpall@earthlink.net.

Originally published in South Coast Beacon in 2007.

Where Silence is Golden

Posted on by
Reply

The Immaculate Heart Center for Spiritual Renewal

A feeling of tranquility and peace welcomes visitors as they enter the grounds of Montecito’s historic estate, La Casa de Maria, and head up the oak tree-lined driveway to the grand stone house in the center of the 26-acre nonprofit interfaith retreat and conference center. Once considered holy ground by the Chumash nation, today La Casa de Maria offers a quiet destination for people of all faiths to escape the stress of everyday life and deepen their spirituality through individual and couples retreats in the intimate surroundings of the Immaculate Heart Center for Spiritual Renewal, or in group gatherings throughout La Casa’s campus.

La Casa’s property was originally part of the San Ysidro Ranch; then became El Prado Rancho, the first lemon orchard in the area; then later became Rancho El Bosque, which brought the addition of the estate house, designed by architect Mary Craig. The home, which now houses the Immaculate Heart Center, remains mostly intact today, featuring stone quarried from nearby San Ysidro Creek, hand-carved teak ceilings, distinctive Italian fireplace mantels, and courtyard tiles from Spain.

“It is a very prayerful surrounding,” says Carol Carrig, the center’s director since 1997. Offering a spiritual bed and breakfast getaway, with delicious organic meals made from produce grown on the property and prepared by the Immaculate Heart Community of former nuns, guests often start out visiting for a few days, then come back again for longer retreats. “They realize that they’re getting in getting in touch with the deeper things that are going on within themselves,” says Carrig.

But beneath the peace and solitude of the center lies a long and storied history, not just of faith, but also of integrity, determination, and vision.

In 1943 Novice Mistress Mother Regina McPartlin, along with 12 novice Sisters of the Immaculate Heart of Mary, turned the estate into a Novitiate, where young women train to become nuns. While they pursued religious life on La Casa’s grounds, the peaceful surroundings were also gaining a reputation in Hollywood. Stars such as Irene Dunne, Loretta Young, and Ricardo Montalban came for retreats, holding prayer services in the Novitiate by day, while staying overnight at the Biltmore. In 1955, La Casa de Maria Retreat House formed and became the first retreat center for Catholic married couples. “Every weekend for probably 15 years, 40 married couples came to La Casa. The priests said mass for them, gave them conferences, they renewed their marriage vows, and had wonderful weekends,” says Stephanie Glatt, director of La Casa de Maria.

During the 1960s, there were conflicts between James Francis McIntyre-the Cardinal Archbishop of Los Angeles who oversaw the Immaculate Heart community-and the sisters’ understanding of the Vatican’s directive to update the church for contemporary times. “McIntyre said, ‘either follow what I say or give up your vows,'” recalls Carrig. “So that’s what we decided to do. To remain a community and to follow what we believed should be the right direction-but everybody had to give up their vows.”

The sisters took the revolutionary step of evolving into the Immaculate Heart Community, an ecumenical group of men and women, both single and married. Rather than fall apart, as many predicted, the Immaculate Heart Community has stayed together and thrived, with almost 200 members still active around the world. The community has operated the Immaculate Heart Center for Spiritual Renewal since 1974, opening its doors for private retreats for people of all faiths.

“It feels like a holy land. Not like Christian, I mean it just feels that the meditation, the peace, the quiet there is special,” says author/psychotherapist Alyce Faye Cleese, one of La Casa’s patrons. She calls the sisters “renegade nuns,” adding, “their story, for their day as women, was an extraordinary piece of women’s lib really-their courage and their bravery and their saying, ‘We’re women, we can do this and we will survive.'”

Today La Casa offers a wide array of programs, such as 12 Step Retreats; the Sacred Art of Living and Dying (for caregivers); Kaballah (Jewish Mysticism) (Jewish Mysticism); Waking up on Earth: Spiritual Life in a Time of Crisis; Centering Prayer Practice Retreats; Recovering Religion as a Work of the Imagination; and Capacitar, which combines Tai Chi, meditation and other practices that integrate spirituality and body wisdom.

In 2005, the Immaculate Heart Community bought back the entire property and is now in the process of a $7.7 million capital campaign. In addition to paying off the mortgage, they also plan to renew the conference buildings, preserve the ecology of the site-including the creating a sustainable agricultural site that protects native plants; developing an organic orchard/garden to provide the produce for the dining rooms; and improving the overall health of the citrus orchard and native Coast Live Oak grove-and develop additional La Casa-sponsored programs. “Part of that is our plan to integrate La Casa de Maria with the greater community and have more people understanding what we’re doing and supporting our program,” says capital campaign chair Christine Garvey, a retired banker. “We’ve mobilized a lot of the neighbors.”

One “neighborly” recruit is capital campaign cabinet member Joan Kreiss, a physician who did AIDS research in Africa before moving to town seven years ago. “What I love about La Casa de Maria is its rich sense of history,” she says. “For our family-and this is particularly important for my children-living next door to La Casa de Maria… gives a sense of context, a sense of being part of a historical continuum.”

“It’s kind of like Peter Pan, you have to believe,” says Cleese. “Not in God, just believing in the goodness of people and the goodness of nature and that something (like La Casa de Maria) is worth existing.”

For more information on La Casa de Maria, call Stephanie Glatt at 969.5031 ext. 204 or visit www.lacasademaria.org.

Originally published in Santa Barbara Magazine

Labor of love

Posted on by
Reply

SBMA docents often young students’ first exposure to art

Santa Barbara Museum of Art

Santa Barbara Museum of Art

“The most important thing about learning to look at art is that what you feel about it matters. Your opinion is valid. There is no right answer,” is what Santa Barbara Museum of Art (SBMA) Docent Pat Andersons tells elementary school students before she brings them in for tours.

The very first visitors on SBMA’s opening day in 1941 were schoolchildren. Today the Museum serves about 30,000 children per year through its education program, said Spokeswoman Martha Donelan.

Much of the educational programming is carried out by docents, who collectively volunteer approximately 12,000 hours per year, said Andersons, president of the 79-member group, which includes artists, teachers, a married couple who met through the program (Candice Taylor and Paul McClung) and even a retired rocket scientist (Cliff Hauenstein). Docents undergo nine months of rigorous training, as well as ongoing education. Unlike many museums, which use scripted tours, “One of the things that’s so different about our program is that we do all our own research … we select the pieces … it’s a really personal thing.”

Most docents lead tours for both children and adults, but it’s clearly the kids who’ve captured Andersons’ heart. One of the things that fascinated me when I started touring kids is that “a lot of children have never been to a museum … so the concept of original art … makes them almost giddy,” she said.

Prior to the elementary school field trips — funded entirely by SBMA, including the buses — docents visit the school to give a preparatory talk. “(The school visit) is actually one of the most important aspects of the program because not only does it give the children something to look forward to and get them excited about the program, but they feel more comfortable coming here if they know what to expect,” said Andersons.

“… We have wonderful exhibitions and an outstanding permanent collection, but the education program, and the docent programs in particular, are the ways that we reach out to people and let them know what we have and why it’s interesting and what’s cool about it,” said Donelan.

After children tour the museum, they are given souvenir postcards and free tickets to bring their families back to the Museum. Teachers are also given posters and hands-on activities do back in the classroom. The program — which serves schools from as far away as Lompoc and Hueneme at no cost — is curriculum-based, designed to compliment what teachers are doing in the classroom from K-12.

With art programs in the schools being cut, sometimes we’re it, said Andersons. Admittedly, being a docent is demanding, but infinitely rewarding, said Andersons. “We all think we get back much more than we give,” she said.

For additional information about the docent-training program, call Sue Skenderian at 684.6384.

Originally published in South Coast Beacon

Little red wagon takes the cake

Posted on by
Reply
Cake by Sarah Farmer of Sugar

Cake by Sarah Farmer of Sugar

Sarah Farmer delivers the baked goods in Big Apple exhibit

Launching imaginative voyages for boys and girls since 1917, and glorified in a 1992 movie, the ubiquitous little red Radio Flyer wagon chalked up another adventure recently. Local cake artist Sarah Farmer, of Sugar, relied on one in her journey to New York City’s Grand Central Station, where she was among the 50 leading sugar artists showing off their creations at the largest wedding cake event ever held.

Farmer said she was thrilled to be invited to the event, called Cakewalk at Grand Central, and hosted by Brides Magazine and Martini & Rossi, but getting her three-foot tall confection to New York was a challenge, to say the least. The stunning, complicated, Moroccan-themed wedding cake, inspired in part by Chef Karim’s Restaurant in Victoria Court, had its own airplane seat, but still had to be completely deconstructed for the trip.

Plus, the original vision of the two boxes in which the cake would travel had to be modified into three boxes at the eleventh hour.

“Then I had to figure out how to get these three boxes through the airport,” said Farmer, who credits local United Airlines staff members Tim Crews, Aaron Muller and Sean Russer with helping her — and her cake — make it safely to Grand Central Station.

And then there’s the little red wagon belonging to her daughter, Lily.

“It was a Radio Flyer that my sister had found on the side of the road … this beat-up thing covered with leaves and rust and sticks hanging off it, and I thought, that will work,” she said. “By the end of the trip I had named her Lucy, because I thought this is more than just a wagon, this is my personal assistant.”

Stretching the limits of her creativity is nothing new for Farmer. Along with partner Kirsten Soria, who is the baker half of the duo, they’ve created completely edible cakes that look like a Monopoly Game, Manolo Blahnik shoes, Academy Award statues, Santa Barbara’s downtown district, Michael Jackson and an exact replica of the Four Seasons Biltmore Resort.

“Every artist’s dream is to make a living doing what they love,” said Farmer, who studied illustration and design at the Fashion Institute before fate intervened and she began working with baked goods at Debbie’s Delights.

“For me, cakes are clay. Cakes are a canvas. Each one is a personal challenge to me to create something new and fantastic,” Farmer said. “Everything I have ever studied, painting, sculpture, graphic design, illustration, jewelry design, all comes into play when creating our cakes.”

In addition to the dozens of weddings, birthdays and events on the docket for Sugar, coming up soon is a Halloween photo shoot commissioned by Child Magazine. It’s a safe bet that whatever witchy creation Sugar comes up with will not only be incredibly clever, but extremely delicious as well.

=

For more information visit, www.sugarcakes.com. Sugar is open by appointment only Thursday-Saturday. Call 683.5600 or 452.4659 to schedule a complimentary tasting.

Originally published in South Coast Beacon. Click here to read the story on that site.

Neighborhood at odds

Posted on by
Reply

Planning Commission hears concerns on converting St. Francis into Cottage employee housing

Almost 150 people packed the hearing room at City Hall on Thursday, no small feat the week before Christmas. In the hot seat was Cottage Hospital’s plan to develop condominiums on the old St. Francis Medical Center property.

“No one at Cottage Hospital ever imagined that we would have to build houses to fulfill our mission, but we have to do just that,” said Cottage Health Systems‘ CEO Ron Werft, in presenting the project to the Planning Commission. It costs roughly $40,000-$50,000 to recruit and train an employee, said Cottage spokesperson Janet O’Neill, so part of the hospital’s motivation is to retain employees.

Describing the proposal to build 116 units on the site — 70 percent of which will be affordable or “workforce housing” for employees — Marshall Rose, chairman of the nonprofit’s housing task force, anticipated objections from neighbors. “This is not about ruining a neighborhood; it is about replacing a once vital healthcare organization with an even greater need,” he said.

The crowd was split on the project’s merits. Expressing empathy for the difficulty Cottage has recruiting and retaining top talent in this expensive housing market and applauding its efforts to provide housing were top officials from UCSB, Santa Barbara City College and Westmont. One neighbor against the project commented afterward, “They really brought in the suits. But our opinions are just as important.”

Criticism mostly centered on neighborhood compatibility concerns. While Cottage and city officials held two neighborhood meetings, the general consensus among those who live nearby was that their concerns weren’t being accommodated. “The comments have neither given the neighbors much hope or much confidence,” was Steven Doty’s written response to the plan.

“I don’t think it’s a matter of fear, I think it’s a matter of trust. I don’t think it’s been earned,” said Joan Marshall, another neighbor.

“We’re all for workforce housing,” said Dee Duncan, who works closely with Bungalow Haven neighborhood association. “But protecting and preserving is equally important to the people who live here.”

Cheri Rae, also from the Bungalow Haven group, expressed dismay after the hearing. “It sounds like the employees are pitted against the neighbors. That’s not true. We are workforce people. We just don’t want to lose the quality of life that has attracted us to Santa Barbara.”

Several in the audience and on the commission said they thought the concurrent Cottage Hospital remodel project should be planned in parallel and suggested that some of the existing St. Francis Medical Center facility (set to be demolished) could be put to medical use, with workforce housing put in the neighborhood near Cottage. Other concerns were how long the property would remain affordable, the number of market rate units, a lack of green space on the property and that there was too much parking, since Cottage said it plans to run a shuttle to its facilities in Santa Barbara in Goleta.

The meeting was an initial concept review, so the commission took no formal action on the project other than to provide feedback.

Originally published in South Coast Beacon

Enterprising Women Make Connection

Posted on by
Reply
Stockimages (freedigitalphotos.net)

Stockimages (freedigitalphotos.net)

N.E.W. helps budding business owners balance networking and families

By LESLIE DINABERG

SOUTH COAST BEACON

Hanging out with the women of N.E.W. you get a great sense of energy, optimism and, dare I say it, sisterhood. This is indeed a network of enterprising women.

The 13 members — all of whom market their services to families on the South Coast and beyond — have met informally for the past year and a half to network and share information, and now they have a new enterprise, a quarterly newsletter called the Parent Connection.

The second issue of the Parent Connection comes out this week. Filled with useful information for parents — such as etiquette tips from Tara Stockton of Mind Your Manners, as well as discount coupons from member businesses — the newsletter is free and can be found at local libraries, doctors’ offices and family-oriented businesses.

Rachael Steidl, who owns sbparent.com, an Internet portal that caters to local families, said she started N.E.W. because she had met so many women who, like her, were balancing families and business ownership, and thought it would be a neat opportunity to connect people with similar goals.

Surprisingly, at that first meeting, almost none of the women knew each other even though they were targeting the same demographic, Steidl said.

“Being part of N.E.W is so valuable to me because we are all women with businesses that may be different but the joys and stresses of owning a business are the same,” said Jennifer Caesar, who owns My Gym Children’s Fitness Center. “The understanding, support and advice of other women who are going through the same ups and downs is so helpful.”

“It’s great to discuss ideas on topics such as networking, marketing and advertising with other business owners, and with this group of creative women we come up with some great ideas for each other’s businesses,” said Dr. Trevor Holly Cates of the Santa Barbara Center for Natural Medicine.

Another important element of the group is fostering good corporate citizenship.

“We strategize on how to make our community better through fund raising, awareness and donating to great causes,” said Michelle Bexelius, who owns Homegrown Photos.

“I wish more businesses were not just networking but supporting things,” said Steidl, who is teaming up with Moms In Motion founder — and fellow N.E.W. member — Jamie Allison to present the second annual Mother Day 5K & Family Festival on May 7, as a benefit for Village Properties Realtors’ Teacher’s Fund and Postpartum Education for Parents (PEP).

In addition to the philanthropic aspect, N.E.W. members’ supportiveness of each other distinguishes the group from other business organizations.

“Bryn Evans (co-owner of Hopscotch and the lone man in the group) made a comment — if this had been men it would have been so different, you’re so supportive, so enthusiastic,” Steidl recalled.

Some of the adjectives members used to describe their colleagues included generous, intelligent, committed, humorous, inspirational, creative and innovative.

“It takes a lot of creativity and guts to start your own business and manage it well. These women inspire me to continue working hard to grow my business,” Cates said.

In addition to sbparent.com, Mind Your Manners, My Gym, Santa Barbara Center for Natural Medicine, Homegrown Photos, Moms In Motion and Hopscotch, group members include Kim Clark of Baby Boot Camp, Sonia Diaz-Ebadi of Pizza Mizza, Marietta Jablonka of A Stork Was Here, Danielle Kling of The Dining Car, Suzanne Shea of Envirobaby and Carol Tricase of PEP.

For more information on N.E.W., visit www.sbparent.com.

Originally published in South Coast Beacon on May 5, 2005.

Mothers in arms

Posted on by
Reply
Photostock (freedigitalphotos.net)

Photostock (freedigitalphotos.net)

Lifelong friendships begin with bonding over their children

Motherhood has a secret code. It’s something only those who have struggled with 3 a.m. feedings or juggled a car seat, a purse, a diaper bag, a bag of groceries and a baby or two can understand. While it sometimes feels like those needy little creatures rule your life, among the unparalleled joys of parenthood, many moms say their kids have provided them with wonderful friendships with other mothers.

“I just really cherish all the friendships I’ve made from my kids,” said Susan Manzo, who has a group of women she’s been close to since her son, Nick, was in kindergarten at Monte Vista with their daughters. The moms have remained close. Now Nick’s a sophomore at San Marcos, and instead of complaining, “can’t you be friends with moms of boys instead of girls,” he’s in love with all the cute girls at the group’s annual ski trip, Manzo said.

When the girls were in the fifth grade they started a mother-daughter book club. “Our girls have these great relationships with these other women who aren’t their moms,” said Nancy Lorenzen, who participates monthly with her daughter Kirsten, Manzo and seven other mother-daughter pairs. “We all really enjoy getting together. I think it’s easier to get together with people in a similar life situation or life phase,” said Lorenzen.

That urge to bond with others in the same phase of life is part of what drove the founding of PEP (post partum education for parents) 25 years ago, said board member Jennifer Brannon. In addition to offering support and advice via a 24-hour “warm” line and monthly expectant parent classes, the nonprofit group also has weekly groups, starting from when babies are about six weeks old. “Once that class has been meeting about 12 weeks, they spin out in their own groups and meet at parks. There are kids that are 14 and 15 and the PEP groups still meet,” said Brannon.

“I’ve always been amazed at how much your kids dictate who your friends are,” said Rachael Steidl, the mother of Emily and twins Ashley and Whitney. When her twins were born, Steidl joined both Mothers of Multiples and PEP. While her initial motivation was education, she also made friends. “I really cherish the friendships for the time. … I was one of the first of my close friends to have kids and my relationships for that first year and a half probably changed drastically. … I felt really inadequate because of the fact that I wasn’t working, that I didn’t really have anything interesting to talk about. I mean how many times do they want to hear how many diapers I’ve changed and how many loads of laundry I’ve folded.”

While the closeness shared in those early days can fizzle, many women become bonded for life. Now a grandmother, Fran Davis met seven of her dearest friends more than 30 years ago as a parent at Starr King Preschool. “I thank my stars that I found Starr King. It was the core of all my friendships. (It) was a window or a door to the world for me, and I have never looked back.”

Davis believes the cooperative preschool tended to attract like individuals. The group has been through divorces, remarriages and the death of a spouse. “We’ve shared all stages, which is pretty amazing.”

Over the years there have been camping trips, weekend getaways and other excursions, with and without their extended families. “When our kids were little we would go down to Toys ‘R Us,” Davis said. As their lives have changed, so have their activities. The women now meet regularly as a book group. “Half of our book group is devoted to talking about what’s going on with ourselves and what’s going on in our lives. Right now we’re talking about a lot about the situation in the United States and how distressed we are.”

The group has even discussed some kind of communal living situation, “for when we get really old,” Davis said. “We were pretty much all stay-at-home mothers. … I think that’s a really sad thing that women who have to work these days don’t have opportunities to spend the time that it takes to make good friends.”

Indeed, finding that balance between work and family is a big topic of discussion among today’s mothers. “For a long time I didn’t know what anyone had done in my (PEP) group. It’s like ‘Oh, that’s right, we all had careers before this, I forgot,’ ” said Steidl, who founded her business, Santa Barbara Parent Source, partially based on input from her fellow mothers. “I remember when those issues first started coming up and it was so interesting to hear what people had done and see them in the light of a woman and not just a mom.”

Originally published in South Coast Beacon

Life lessons

Posted on by
Reply
Courtesy Photo

Courtesy Photo

For some it’s all about the sweets, but the practical experience of selling can turn a girl into one smart cookie

Along with the taste of Thin Mints, Samoas and Tag-a-longs, local Girl Scouts are also savoring the sweet smell of success while learning how to set goals, be persistent, organize their schedules and other valuable skills.

“I don’t really have a secret; my mom and I, we just go everywhere, door to door (selling cookies),” said Tiondra Flynn, an 8th grader at Carpinteria Middle School who is one of the top sellers in the area. “Last year I made a goal for myself of 2,000 boxes and I’m at 2,002 right now.”

Goal setting is one of the most important skills learned selling cookies. “(They ask themselves) what do I need to do to accomplish an end result benefit? It might be the reward (that motivates the girls) but to get there requires specific behavior,” said Jeff Blackman, author of five books for sales professionals, including the recent Amazon bestseller Stop Whining, Start Selling.

The girls set pretty high goals and figure out very creative ways of reaching them, said Mary Hernandez of the local Girl Scouts of Tres Condados Council. “If they don’t reach that goal that’s another life lesson.”

The girls and adult volunteers select all of the incentives; they’re not preplanned, said Hernandez.

Last year Valerie Vampola sold more than 1,000 boxes and earned a free week at summer camp. “I want to see if I can do it again,” said the St. Raphael School 7th grader.

“They give us prizes for every hundred (boxes) or so, but if we reach 1,000 we get to go to Camp Tecuya for free. I’ve been going for like five years, it’s a really cool place,” said Flynn.

Along with summer camp, t-shirts, backpacks and beach towels can be earned. Some of the girls are motivated by college scholarships. “The reason why I’m still selling cookies, they have a scholarship program. If I’m a Girl Scout all the way through high school, I get a scholarship of 35 cents per box,” said Flynn, who said she’s really fond of animals and someday wants to train killer whales “like they do at Sea World.”

“By setting goals you give yourself a road map of what to follow rather than aimlessly pursuing the task,” said Maura Schreier-Fleming, president of Best@selling.

It’s important to set realistic goals, said Steve Waterhouse, president of the Waterhouse Group. And also to have a process tied to that goal. The girls should figure out how many houses to visit if they want to sell a certain number of cookies. “If you want to sell 50 boxes you can’t go out for just half an hour.”

While some pros said persistence is critical, Jacques Werth, author of High Probability Selling, disagrees. “We’ve studied what the top sales people do in 23 different industries on three continents. You shouldn’t spend more than one minute with people who don’t want to buy,” said Werth. “It’s all about dealing with people on the basis of mutual trust and respect. When you refuse to take no for an answer that’s not showing respect.”

“I’ve definitely learned how to take a no for answer,” said Flynn, who’s been in scouting for almost eight years. “If they just say ‘no,’ then I just say ‘thanks,’ then I just leave. When I was first starting out as a Brownie, I didn’t understand why they didn’t want any. I would be like ‘Oh, how come?’ ”

“In reality, getting a NO from a prospect is just as valuable as a YES. … Because while you are wasting your time hounding someone to get them to buy, Lord knows how many prospects, who would be much easier to sell, are getting away from you?” said Jim Labadie, owner of Howtogetmoreclients.com.

“(You have to) not be afraid to ask people. You never know who will buy and who won’t,” said Vampola. “And then sometimes if they say no, sometimes I try to encourage them to buy.”

Parental support is an important ingredient in the girl’s success. “My parents help me out. They bring (sign-up) sheets to their jobs and I go door to door, and then when cookies are finally out I try to go to booth sales as often as I can and stay there as much time as I can,” said Vampola, whose mother Irma is her troop leader and father Mark is the cookie chairman as well as the booth chairman for the region.

Flynn’s mother Pete is also her troop leader and an expert in the up-sell technique, according to her daughter. “If they give us $20, she’ll say ‘you can buy five with that’ rather than immediately giving them change,” said Flynn.

Another technique that works well for Girls Scouts is called “assumptive selling.” When author Blackman’s daughter Brittney was about 7 or 8, their town endured a really cold winter, and it was tough to sell cookies door to door. Rather than give up, Brittney simply picked up the phone and called every single person who bought from her the previous year. Her pitch: “Would you like to order the same number of boxes as last year or should I put you down for even more?”

Sounds like one smart cookie indeed.

Originally published in South Coast Beacon

We’ll save you money in 30 Steps

Posted on by
Reply

Follow these tips to keep money in your pockets

Who isn’t looking for ways to save some cash? Here’s a month’s worth of money-saving tips — some big, some not so big — to start developing good financial habits.

1. Pay off credit weekly. Credit-card companies accrue interest daily, so if the minimum amount due is $100, send $25 weekly instead of paying at the end of the month to save money on interest.

2. Claim the child tax credit on your return, advises Babytalk Finance Guide. Depending on your income, this credit can shave as much as $1,000 from your taxes.

3. Get a “family share” cell-phone plan. A regular 400-minute plan is about $40 a month, but share an 800-minute plan with your spouse for just $70 and you save $10.

4. Hector A. Jimenez of West Coast Mortgage recommends comparing points, costs and interest rates when refinancing. “You may have to pay a higher interest rate over the life of the loan if you get a ‘no point’ loan,” he said. “Always ask your broker if rebate pricing is involved on your loan.”

5. When searching for the cheapest airline tickets, shop early in the morning. According to Consumer Credit Counseling Service, most airlines and travel sites introduce their promotional fares in the middle of the night.

6. CCCS also suggests you consider adjusting your withholding allowances to cover what you owe and no more. The average income tax refund in 2003 was more than $2,000, so Uncle Sam got to use that $166 each month instead of you.

7. To shave years off of your mortgage and save thousands of dollars in interest, send in one extra principal payment each year, advises CCCS. Or, divide your monthly payment by 12, and add that amount to each payment, noting that it is for principal only.

8. Want to transfer your tax basis under Proposition 60, but the home you’re buying is more than your current residence? Jon Mahoney of Coldwell Banker suggests paying all or part of real estate commissions separately, thereby reducing the purchase amount. “This can save you thousands of dollars every year,” he said.

9. The online forum, wwww.savingadvice.com, recommends participating in a child-care flexible spending account if your employer has one. This is a special Internal Revenue Service account that allows you to set aside money for child-care expenses with pre-tax dollars.

To save money on college expenses, savingadvice.com offers these tips:

10. Although application deadlines for most college scholarships aren’t due until senior year, start searching for grants and scholarships freshman year. By finding potential awards when your child begins high school, he or she can choose classes and participate in activities that will provide a better chance of getting free cash.

11. Education IRAs (Coverdell Education Savings Accounts) are no longer just for college. You may contribute up to $2,000 a year per beneficiary, and the money may now be used for elementary and secondary school costs as well as college expenses.

12. Reduce your college expenses by earning as many college credits outside the classroom as possible. Advanced Placement tests, internships, public service and job- training programs are a few examples of ways you can trim tuition costs by earning college credit outside the classroom.

13. There are some 750,000 college scholarships available to qualified students. While many of these are financial need- and grade-based, many others aren’t. Don’t let household income or grades stop you from searching for scholarships.

14. You’re allowed to pay any amount for an unlimited number of people’s college tuitions — not room and board or school supplies — without owing any gift taxes. For the tuition payments to qualify, you must pay the tuition directly to the college.

15. Signing up for a 401(k)? “Be sure to review the company benefit, and if there is a match, contribute the full amount necessary to take full advantage,” recommended Rich Schuette, senior advisor for TS Capital Group. “If you don’t, it’s like leaving free money on the table and can cost you tens of thousands of dollars over your working career.”

16. Consider a high deductible health insurance plan if available and save the difference in premium into an HSA (health savings account), advises Schuette. The money is tax deductible and will grow tax deferred, giving you the possibility of paying for many medical needs with tax-free money.

17. If you own rental property, consider working for your own property management company and start an additional retirement plan for yourself, lowering your tax liability and growing your retirement assets, suggests Schuette.

18. Pat Veretto of Frugal Living recommends: “Raise your auto insurance deductible and your premium will drop. If you now have $100 deductible, raise it to $500 or even $1,000 if you can do it and your insurance company allows it. Put that amount in a savings account and leave it to earn interest. If you don’t have an accident, it’ll still be yours and you’ll be making a little money on it. Even if you do have an accident, you’ll have the money to pay up. You won’t have lost anything because the difference in the premium will probably already have made up for any amount you have to pay on your own.”

19. Go digital. If you take 48 pictures a month, a digital camera can save you $20 a month, plus you don’t have all those not-up-to-par prints sitting around in boxes.

20. If you don’t keep good records, you’re probably not claiming all of your allowable income tax deductions and credits, advises Deborah Fowles in Your Guide to Financial Planning. “Set up a system now and use it all year. It’s much easier than scrambling to find everything at tax time, only to miss items that might have saved you money.”

21. “You’ve probably heard of the famous real estate mantra ‘location, location, location,’ but do you know the financial mantra ‘tracking, tracking, tracking?’ It is the single most important thing you can do — and the first step — to put you in the driver’s seat of your own life,” according to Linda Starr of Budget-Tools-and-Tips.com.

22. You may lower the price of a round-trip airfare by as much as two-thirds by making certain you stay over a Saturday evening, and by purchasing the ticket in advance, recommends Starr.

23. In these days of rising gas prices, she also suggests you can save money on gas by keeping your engine tuned and your tires inflated to their proper pressure.

Don’t just look to the present when it comes to finance, Candace Bahr and Ginita Wall, authors of It’s More Than Money-It’s Your Life: The New Money Club for Women, advise teaching children about financial decision-making by:

24. Starting allowances early, around age 5 or 6. Don’t let your children get in the habit of asking you for cash rather than choosing responsibly how to save and spend their own money.

25. Teach children how credit cards work. If children know how the cards work before they get one, they may be able to handle the responsibility better than teens who get a card and know nothing about them.

26. Starting a family Money Club. Your older teens may benefit from being included in a Money Club where they can report to other family members about money issues and help make group decisions.

Save money at the grocery store with these tips from www.grocerysavingstips.com.

27. When a product is on sale like “two for $5” you can almost always purchase just one of the items for the sale price (which in this case would be $2.50). In other words, you do not have to purchase two, or three, or four, or whatever else the sale sign says.

28. Don’t be brand loyal. Try to buy only what’s on sale. Sometimes a name brand can even be on sale for the same price as the store brand, or less, so read those tags carefully.

29. If you have a magazine you tend to keep picking up each month while you’re at the grocery just subscribe to the darn thing and save yourself $20!

30. In case these financial tips are coming a little too late and you need to file for bankruptcy, Ira and Linda Distenfield recently published We The People’s Guide to Bankruptcy, which helps consumers file for bankruptcy as affordably and painlessly as possible, before new federal laws go into effect in October.

Beacon intern Katherine Manning contributed to this report.

Originally published in the South Coast Beacon.