Local Lowdown: Rock N Roll Tequila

Courtesy Rock N Roll Tequila.

Courtesy Rock N Roll Tequila.

The handcrafted glass guitar bottles are eye-catching, but it’s the crisp distinct taste of Rock N Roll’s three premium tequilas that will really knock your socks off.

The company was founded by Santa Barbara local Andy Herbst, an entrepreneur, surfer and soccer player, who came to the U.S. in the 1960s from South Africa and went to Santa Barbara High School and Santa Barbara City College, where he says he majored in surfing. After a successful career as a music promoter, Herbst traveled to the highlands of Mexico, where he was introduced to the smoothest, purest blue agave and soon turned his passion for tequila into creating his own label. His partners in the venture, which launched in 2017, include businessman Scott Woolley and NFL great Dan Marino, who played quarter­back for the Miami Dolphins and was inducted into the Pro Football Hall of Fame.

“After tasting Rock N Roll Tequila, I knew it was a quality spirit, and I wanted to be a member of the team,” says Marino. “It is great to be associated with a high-quality prod­uct at a reasonable price, and it doesn’t hurt to have an iconic name like Rock N Roll!”

Amped Mojito with Cristalino, courtesy Rock N Roll Tequila.

Amped Mojito with Cristalino, courtesy Rock N Roll Tequila.

Crafted by Master Distiller Jose Aceves, a third-generation tequila producer, Rock N Roll’s 100% pure blue agave comes from deep in the highlands of Jalisco, Mexico. The bottles, which feature a unique patented top known as the “roadie,” provide the consumer a complimentary two shots of Platinum Te­quila that come in three varieties:

Platinum: Hand crafted, triple distilled, made with 100% pure highlands blue agave, giving it a delicious, smooth taste.

Mango: Double distilled with 100% pure highlands blue agave and the highest-quality natural mango flavor, giving it sweet citrus notes and a super smooth finish.

Cristalino: This Añejo Tequila is barrel-aged for two–three years and filtered to perfection, making it cleaner and healthier. Cristalino is also made with 100% pure highlands blue agave, featuring classic notes of French oak and vanilla.

At press time, Rock N Roll Tequila is served in Santa Barbara at Viva Modern Mexican (1114 State St., 805/965-4770), Foxtail Kitchen & Bar (14 E. Cota St., 805/845-6226) and O’Malley’s (523 State St., 805/564-8904) and sold at Santa Barbara Liquor and Crafts (501 Anacapa St., 805/966-6716), as well as additional venues throughout the Central Coast.

FOR MORE INFORMATION, visit rocknrolltequila.com.

Rock N Roll Recipes:


Leslie Dinaberg

This story was originally published in the spring 2018 issue of Santa Barbara Seasons Magazine.