Style File: Pureology Hydrate Air Dry Cream

Photo courtesy Pureology.

Photo courtesy Pureology.

If you, like me, are part of the one in two women who put down their blow dryers in favor of air dried hairstyles (source: 2012 US Beauty Track Report Women), you’re going to be excited about Pureology’s new Hydrate Air Dry Cream.  This is a great post-shower product for easy, low maintenance styling, and is specially formulated to enhance body and natural texture by locking in moisture while simultaneously delivering a faster air-drying time, frizz control, and hair color protection.

Pureology's Hydrate Air Dry Cream, courtesy photo.

Pureology’s Hydrate Air Dry Cream, courtesy photo.

Plus, Hydrate Air Dry Cream can be applied to hair the night before or directly after shampooing to achieve an effortless yet pulled together look perfect for all occasions.

Hit snooze and now running late for work? Apply a quarter-sized amount of Hydrate Air Dry Cream to damp, freshly shampooed hair and twist strands back on each side of the face and secure. Once at the office, shake hair out for a naturally textured look.

Need a quick style that only looks like it took hours? Before bed, apply a quarter-sized amount of Hydrate Air Dry Cream to damp, freshly shampooed hair and separate hair into four large sections. Twist each section in a tight rope bun and secure with an elastic. In the morning, remove elastics and tousle hair for easy waves.

Love a braid but hate flyaways? Run a dime-sized amount of Hydrate Air Dry Cream through clean, dry hair before styling to keep wispy strands in place without the crunch.

Ready to ramp up second day hair? Apply a dime-sized amount of Hydrate Air Dry Cream to only the ends of dry hair to liven up limp or smooth frizzy ends.

Made with soy, oat and wheat proteins to strengthen, rebuild and repair, and with jojoba, green tea and sage to add condition, Hydrate’s signature aromatherapy blend includes ylang ylang, bergamot, patchouli and grapefruit scents. The company also has a whole line of Hydrate products specially formulated for dry, color-treated hair, including shampoos and conditioners and other styling products.

Visit Pureology.com for more information.

—Leslie Dinaberg

Originally published in Santa Barbara Seasons on June 28, 2017.