Longtime Santa Barbara Wholesaler Takes a Voyage into Retail

Boho chic meets vintage flair at Tamara and JP Cajuste’s colorful new Indian Pink store (indianpinkpillows.com), a home furnishing haven stocked to the rafters with an inventive assortment of goods.

Pillows made from exotic textiles from around the world are the mothership that launched the couple’s wholesale enterprise in 2007, and there is certainly a vibrant collection of these one-of-a-kind creations. But with the new store (their first) comes a plethora of new merchandise, including tablecloths, napkins, upcycled lampshades, throw rugs, and a variety of vintage furniture covered in the same gorgeous fabrics that first inspired Tamara when she traveled the world as an American Airlines flight attendant.

“We take 19th-century old-fashioned chairs and couches from France and England, so they’re really well-made, and then have them reupholstered in a pretty fabric,” says Tamara. With supply chains still a mess from the pandemic, “the fact that you can get something that is repurposed and beautiful and available is a big asset,” she explains.

During lockdown, she even created a new line of super-comfortable yet still fashion-forward dresses (with pockets!), pajamas, and reversible robes ​— ​all of which are on colorful display at the store. “I wanted to have something cute to match my house to put on,” she laughs. “I had no idea they would be so popular.”

These days, Tamara sources her fabrics from four different vendors in Rajasthan and Shahpur, India. She relies primarily on instinct to make her selections. “I just fall in love with certain things when I see them,” she laughed. “I could never be an interior designer, because I can’t do modern things. I can only do what I do and what I like.”

Santa Barbara Independent, May 19-25, 2002. ON THE COVER: Madame Ganna Walska, taken c. 1958. Photo by J.R. Eyerman/Lotusland Archives. Design by Ava Talehakimi.

Originally published in the May 19-25 issue issue of the Santa Barbara Independent. To see the story as it originally appeared click here.