Home-Field Appvantage

The West Tenth app is an online showcase for the wares of local home-based businesses, like the luxury paper flower designs of Joyful Creative Events & Production in Simi Valley. Story appeared in 805 Living, December 2019.

The West Tenth app is an online showcase for
the wares of local home-based businesses,
like the luxury paper flower designs of Joyful
Creative Events & Production in Simi Valley. Story appeared in 805 Living, December 2019.

“We know that encouraging women to turn their talents into businesses helps unleash economic potential,” says Lyn Johnson, founder of the Conejo Valley–based company West Tenth (wtenth.com), an app she developed to provide free digital storefronts to women who own and operate home-based businesses.

“We are confident that busy households benefit when access to these women-led businesses is made easier,” Johnson says. “And we believe that figuring out both sides of this digital marketplace will ultimately build a modern Main Street that will provide value to households in the 805, L.A., and beyond.”

Whether the entrepreneur is a baker of designer cookies, a detail-driven event planner, a floral artist, a calligrapher, or a provider of one of myriad other creative home-based services, West Tenth can make her business known via its virtual marketplace.

Leslie Dinaberg

805 Living cover Dec. 2019Click here to read this story as it appeared in 805 Living magazine, December 2019 805 Living Pulse Dec 2019.