Raise Your Hand for Right Hand Rings

© Evaletova | Dreamstime Stock Photos & Stock Free Images

© Evaletova | Dreamstime Stock Photos & Stock Free Images

Your left hand says “we,” your right hand says “me,” according to a recent ad campaign sponsored by the Diamond Trading Company, the world’s leading diamond sales and marketing company. The “women of the world raise your right hand” campaign encourages modern women to buy themselves the diamonds they deserve. According to local jewelers, many of them already are.

“Absolutely, right hand rings are certainly something a lot of women are looking at,” said Scott Harwin, sales associate for Bryant and Sons. “That left hand is kind of reserved for the engagement ring, so that right hand is open.”

“People buy right hand rings all the time for different reasons,” said Laura Givertz Gibbings, owner of Fibula Daniel Gibbings Jewelry. Gibbings said that about 80 percent of her customers are women buying for themselves, while Harwin estimated his sales to be about evenly split between gifts and purchases for self.

“Typically women will buy more of wider band to compliment what they are buying (on the left hand). People tend to put more color on the right hand as well,” said Gibbings.

Her customers do collect rings, “a lot of them,” along with necklaces, bracelets, and ensembles. “Generally they want to get a whole set and they tend to buy in color coordinates.” Emeralds and pink sapphires are very popular, as are golden colors.

Women are buying just about everything, from watches to diamond stud sets to three stone pendants, said Bryant.

In addition to the ad campaign, celebrities are also driving the right hand ring craze. Cynthia Nixon, Debra Messing, Gwen Stefani, Jennifer Garner, Joan Rivers, Maggie Gyllenhaal, Mary Louise Parker, and Sarah Jessica Parker sported right hand bling at the Golden Globes, while music divas Beyonce, Queen Latifah, Madonna, Ashanti, Sharon Osbourne, Patti LaBelle, Faith Hill and Mary J. Blige were among those “raising their right hand” with diamonds at the Grammy’s.

Jewelry trends follow the award shows, according to Gibbings. “Chandelier earrings were very popular (after last year’s Academy Awards show) and Indian jewelry.” She expects this weekend’s Oscars to set some new trends.

“Platinum is not as strong right now. Besides the fact that it’s gotten incredibly expensive, things are just swinging toward a little bit more dramatic statements in jewelry. … And I think people are tending to be more sentimental about their jewelry purchases,” Gibbings said.

Women of the world, raise your right hand.

Why a right hand ring? You’ve earned it!

Your Left Hand Feeds the Family

Your Right Hand Takes the Cake

Your Left Hand Knows the Limits

Your Right Hand Knows no Boundaries

Your Left Hand Holds the Keys

Your Right Hand Drives the Car

Your Left Hand Weeds the Garden

Your Right Hand Picks the Flowers

Treat yourself… you’ve earned it!
– From a generousgems.com advertisement for right hand rings

Originally published in South Coast Beacon