The Santa Barbara Museum of Art, the Ensemble Theatre Company, Ganna Walska Lotusland, Lobero Theatre Foundation, Music Academy of the West, Museum of Contemporary Art Santa Barbara, Santa Barbara Botanic Garden, Santa Barbara Bowl Foundation, Santa Barbara Dance Institute, Santa Barbara Maritime Museum, Santa Barbara Museum of Natural History, Santa Barbara Zoo, State Street Ballet, The Granada Theatre, and Wildling Museum have joined Giving Tuesday, a first of its kind effort that will harness the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform the way people talk about, think about and participate in the giving season.
Coinciding with the Thanksgiving Holiday and the traditional kickoff of the holiday shopping season, the aim of Giving Tuesday is to inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the causes they support and ultimately help to create a better world.
Launched in 2012, Giving Tuesday welcomed more than 2,500 partners from all 50 states in the U.S. The collective efforts of partners, donors, and advocates helped fuel a 50% increase in online giving. Last year more than 50 million people worldwide spread the word about Giving Tuesday―resulting in milestone trending on Twitter.
Sounds like a lovely idea to us!
For more information about the Giving Tuesday initiative and to search participating nonprofits in the Santa Barbara area, visit www.givingtuesday.org.
Originally published in Santa Barbara SEASONS on December 1, 2103.