Strength in Elegance

Strength in Elegance, originally published in the June 2021 issue of 805 Living Magazine.

Having worked for decades as an entertainment-industry visual-effects artist, Santa Rosa Valley resident Kevin Prendiville says he has always been a maker at heart. When his wife Jerami requested that he create a bag for her to bring to the barn where she boards her horse, he was inspired to create a handcrafted leather equestrian-themed tote with a removable saddlebag. It became the first product of the couple’s new brand, rebar works (rebarworks.com).

“So many people said, ‘I want one of those,’ that we redesigned it and made it even better,” says Jerami. More leather goods are on the horizon, as well as home furnishings and whatever else catches their creative spark.

“We consider ourselves a luxury lifestyle brand, and we like to cater to people who appreciate beauty, clean design, high-quality materials, and detailed craftsmanship.,” Jerami says.

“We’re bringing a unique voice to it, too,” adds Kevin. Taking inspiration
from the steel rods it’s named for, the company’s mission is to harness the
strength and integrity of understated elegance.

805 Living Cover June 2021, photo by Gary Moss. Originally published in the June 2021 issue of 805 Living Magazine. Cover photo by Gary Moss. To see the story as it originally appeared click here.