What greater thing is there for human souls than to feel they are joined for life--to be with each other in silent, unspeakable memories.
-George Eliot

SAM talks to Donald Baird about the America’s Schools Program

by lesliedinaberg on July 1, 2001

Talk about a win-win proposition. Who wouldn’t want to associate their brand with something as wholesome and all-American as helping to bring textbooks, art, music and sports to their children’s schools? Aussie Olympian Donald Baird, Founder and CEO of the International School Licensing Corporation, has devoted over twenty years of his life to developing revenue […]

Tradeshow Case Study: Inova’s Graffiti Wall

by lesliedinaberg on July 1, 2001

The Challenge: Maltbie and Associates (http://www.maltbie.com) has been in the tradeshow exhibit industry for 40 years, but they are better known for their museum exhibits. At the recent Exhibitor Show they launched a new name for the tradeshow division — Inova Exhibit Projects — and a new tag line — inspiration, invention and innovation. The […]

Case Study: Contempo Design’s Employee Newsletter

by lesliedinaberg on July 1, 2001

How do you keep in-house communication lines open when your company grows from 50 to 450 employees in seven different locations? Contempo Design (www.contempodesign.com) needed to meet the internal challenges of evolving from a single product line of exhibits to a supplier of retail/financial environments, specialty interiors, events and labor management. One tool: an employee […]

Case Study: Interliant’s Sales Incentive Program

by lesliedinaberg on July 1, 2001

The Challenge: Every morning, Travis Lupo, Web Hosting Sales Manager for Interliant, an ASP with offices through the U.S. and Europe, meets with his 25-member Atlanta-based sales team. Daily updates and friendly competition are an important part of his motivation strategy, but Interliant’s internal platform for sales reporting was being transitioned and he couldn’t get […]