Simplicity is the ultimate sophistication.
-Leonardo da Vinci

Hallmark’s Biggest Ever Mother’s Day Promotion

by lesliedinaberg on May 1, 2001

The Point: An inside look at the world’s biggest greeting card company’s “biggest-ever” promotion. Hallmark’s (www.hallmark.com) research confirmed what every son or daughter intuitively knows about their Mom: The most important thing you can do for her on Mother’s Day is to let her know how much you value and appreciate her. But how do […]

Niche Marketing (Re)defined

by lesliedinaberg on May 1, 2001

Conventional marketing wisdom — from the 80/20 rule to any kind of ROI analysis — tells us that focusing on a target market is necessary for achieving success. “We sort of use the bed of nails theory of niche marketing,” says Pattie Garrahy, CEO of PGR Media (www.prgmedia.com), the strategic marketing, media planning and buying […]